WELCOME, N.C. (January 18, 2013) – Richard Childress Racing president and CEO Richard Childress has signed a multi-year agreement with TAG Heuer Eyewear, joining grandsons Austin Dillon and Ty Dillon as ambassadors for the France-based eyewear company.
“TAG Heuer Eyewear is proud to include Richard Childress to its lineup of premier ambassadors for our line of luxury eyewear,” said Robert Cooper, racing director for TAG Heuer Eyewear. “Richard is an icon in the sport as well as a great family man. Therefore, it’s a rare and much appreciated opportunity to have him and both of his grandsons, Austin Dillon and Ty Dillon, represent TAG Heuer at race tracks across the country and when they travel throughout the world.”
The RCR team owner can be seen at race tracks across the country wearing TAG Heuer’s L-Type Lightweight Alligator model glasses exclusively, in both clear and sunglasses. The Dillons both became TAG Heuer spokesmen in 2012 as part of a multi-year deal designed to bring exposure to the TAG Heuer brand and aid in retailer development. The Dillon brothers will continue to display the TAG Heuer eyewear logo on the visor of the racing helmet each wears during NASCAR competition, as well as in other forms of motorsport.
“TAG Heuer is known for quality, style and performance so it’s an honor to represent its line of luxury eyewear with my grandsons Austin and Ty Dillon,” said Childress. “The L-Type Lightweight Alligator model I wear is lightweight, very comfortable and looks great. I’m proud to an ambassador for the TAG Heuer Eyewear program with my grandsons.”
For additional information on today’s announcement, and all that’s happening at RCR, please visit www.rcrracing.com.
About TAG Heuer
TAG Heuer – maker of high-end sports watches and chronographs since 1860 – has been applying the same standards for design and quality found in their timepieces to the creation of exceptional eyewear since 2002. All TAG Heuer “Avant-Garde” Eyewear lenses are shatter-resistant, ultra-light and provide 100% UV-A and UV-B protection. Eyewear is available at authorized retailers nationwide. For more information on TAG Heuer’s Eyewear full line of sunglasses and eyeglasses, and to locate authorized retailers, please visit www.tagheuer.com/eyewear.
About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com) has earned more than 200 victories and 14 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series. Its 2013 Sprint Cup Series lineup includes Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser/Rheem/Jimmy John’s Chevrolet) and Jeff Burton (No. 31 Caterpillar/Cheerios Chevrolet). Its Nationwide Series program includes Brian Scott (No. 2 Shore Lodge/Armour Vienna Sausage/Fast Fixin’/Charter/Husky Liners Chevrolet), 2012 Nationwide Series rookie of the year Austin Dillon (No. 3 AdvoCare Chevrolet) and an all-star driver lineup on the No. 33 Menards/Rheem/WESCO/Armour Vienna Sausage/Hunt Brothers Pizza/Fast Fixin’ Chevrolet team. The NASCAR Camping World Truck Series program will consist of 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops Chevrolet) and Brendan Gaughan (No. 62 South Point Hotel & Casino Chevrolet).
