WELCOME, N.C. (January 21, 2013) – Richard Childress Racing has partnered with Red Kap, a division of VF Imagewear, Inc., as the official workwear outfitter for RCR and ECR Engines employees.
Red Kap has been creating comfortable, durable workwear since starting out as a family business in 1923. Today they outfit 16 million Americans in a wide variety of industries. Red Kap prides itself on outfitting the “Done Right” crowd – those that are not afraid to dig a little deeper, reach a little higher and push a little harder to do whatever it takes to make things right. This philosophy aligns perfectly with the RCR brand.
“VF and Red Kapgravitate towards companies that share our values,” said Chris Holcombe, Vice President and General Manager of Distributor Brands, Red Kap. “So, it was a natural fit to work with such an established and prestigious race team that embodies excellence and performance. We’ve seen firsthand that each employee at Richard Childress Racing strives to do their best – whether they’re on the pit crew, a shop mechanic or marketing representative. We’re proud to have our products on the backs of such hard working individuals who exemplify everythingthat Red Kapstands for as a brand and as a company. RCR is truly ‘Done Right’.”
“Red Kap started as a family business, just like RCR and ECR Engines, which makes for a perfect fit,” added Ben Schlosser, Richard Childress Racing’s chief marketing officer. “Their values of hard work, uncompromising standards and ‘done right’ are shared by everyone at RCR and ECR Engines. We are proud to have them as a partner and look forward to representing them in our race shops and at the race track each week.”
For more information on today’s announcement, and all that’s happening at RCR, please visit www.rcrracing.com.
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About Red Kap
Red Kap manufactures comfortable, durable apparel for more than 16 million hard-working professionals and offers unmatched service to approximately 8,000 distributors. For nearly 90 years, the company has provided everything from work shirts and pants to coats and coverings for a variety of industries like manufacturing, healthcare, housekeeping and more. They specialize in performance workwear for the automotive industry, outfitting nearly every major carmaker’s service department as well as garages and shops nationwide. Red Kap is a division VF Imagewear, Inc., which is part of VF Corporation, the world’s largest apparel manufacturer. Visit www.redkapautomotive.com for more information.
About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com) has earned more than 200 victories and 14 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series. Its 2013 Sprint Cup Series lineup includes Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser/Rheem/Jimmy John’s Chevrolet) and Jeff Burton (No. 31 Caterpillar/Cheerios Chevrolet). Its Nationwide Series program includes Brian Scott (No. 2 Shore Lodge/Armour Vienna Sausage/Fast Fixin’/Charter/Husky Liners Chevrolet), 2012 Nationwide Series rookie of the year Austin Dillon (No. 3 AdvoCare Chevrolet) and an all-star driver lineup on the No. 33 Menards/Rheem/WESCO/Armour Vienna Sausage/Hunt Brothers Pizza/Fast Fixin’ Chevrolet team. The NASCAR Camping World Truck Series program will consist of 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops Chevrolet) and Brendan Gaughan (No. 62 South Point Hotel & Casino Chevrolet).
