“As Seen on TV” Product Restores Automotive Surfaces Like New
STATESVILLE, N.C. (February 14, 2013) – David Ragan and Front Row Motorsports will have a doctor in the house at the Daytona 500. The Detail Doctor, the vinyl, leather and plastic “As Seen on TV” car restorer will be the primary sponsor of Ragan’s No. 34 Ford for NASCAR’s season-opening event at Daytona International Speedway.
Detail Doctor is a one-step application that protects and restores a vehicle’s bumper, moldings, door panels, mirror covers and interior dashboards. It’s distributed by Ideavillage Products Corp., the developer and marketer of some of the most successful “As Seen on TV” consumer products in history.
Detail Doctor is endorsed by TV personality Danny “The Count” Koker. Fans of custom choppers and hot rods know Koker from his appearances on the History Channel’s hit series “Counting Cars” and “Pawn Stars.”
“This is a perfect partnership for me,” said Ragan, who, like Koker, is an avid car collector. “I’ve got a whole garage full of older cars that I’ve acquired over the years that I like to tinker with and fix up. The Detail Doctor is just what I need, so I’m excited to welcome them to the team. One look at the paint scheme that we will run in the 500 will tell everyone how the product can make old cars look like new. And you can’t get a better platform than the Daytona 500 to showcase a brand, especially a new auto care one.”
The race will mark the first time the Detail Doctor has been promoted on a Sprint Cup Series car and is being done in conjunction with the product’s release in Walmart and other major retailers.
“I am a car lover myself,” said Ideavillage CEO Andy Khubani. “I’m excited about the Detail Doctor brand, its launch in Walmart and major retail, and its endorsement by David Ragan and Front Row Motorsports. David is a great brand ambassador and ‘The Count’ and I are happy to welcome him to the Detail Doctor family. We think the fans will love what the Detail Doctor and Front Row have done with the No. 34 paint scheme that will debut at Daytona, which showcases the quality of the Detail Doctor Car Restorer.”
The race, which annually draws a television audience of more than 10 million viewers, will be televised live by FOX on Sunday, Feb. 24, at 1 p.m. ET.
For more information about Detail Doctor, visit GetDetailDoctor.com, or visit Walmart and other retailers.
About Ideavillage:
Since 1999, Ideavillage Products Corporation (IDV) has been bringing innovative products to market. Headquartered in Wayne, New Jersey, the company is dedicated to providing affordable, quality products offering solutions to life’s everyday problems. Staying true to this simple business practice, many Ideavillage brands have been catapulted to the position of top performing product in their class. Today, they are among the most popular line of consumer goods. Having cultivated one of the largest retail distribution networks in the country, Ideavillage’s products are available nationwide at food, drug, and mass retail outlets, as well as direct to consumer. Such success has enabled Ideavillage to actively support such charitable organizations such as the Breast Cancer Research Foundation, Cherish the Children Foundation, Boys and Girls Club of America, Make-A-Wish Foundation, and more.
About Front Row Motorsports:
Front Row Motorsports fields the No. 34 of David Ragan, the No. 38 of David Gilliland and the No. 35 of Josh Wise in the NASCAR Sprint Cup Series. The team is owned by Bob Jenkins and is headquartered just outside of Charlotte, N.C. In 2012, FRM was named to INC Magazine’s “INC 5000” list, recognizing the 5,000 fastest-growing private companies in the U.S., earning a rank of 800. Its partnership base is representative of more than $200 billion of the U.S. economy and includes organizations such as Ford Motor Company, CSX Transportation, Love’s Travel Stops, McCall Farms, Taco Bell and Long John Silver’s. For sponsorship inquiries, contact Robin Johnson at rjohnson@frontrowmotorsports.com or Mike Laheta at mlaheta@frontrowmotorsports.com.
