Bryan is a guest of the No. 2 Miller Lite Ford team this weekend as he prepares to debut his new CD “Crash My Party.”
Industry sources and Billboard Magazine predict the country star’s latest album will sell at least 450,000 copies by the end of the tracking week Sunday. That would mark the largest sales week ever for Bryan, and the biggest for any male country artist since 2005.
“We’re excited to have Luke Bryan drive our sweepstakes Ford Fusion Energi Hybrid on Sunday, the culmination of a great partner promotion with Pure Michigan, Quicken Loans and Michigan International Speedway,” Tim Duerr, motorsports marketing manager for Ford Racing, said. “This race means a lot to us because it’s in our backyard and there’s an extra level of pride to join with Luke as our pace car driver in front of our employees, retirees, friends and family.”
Bryan’s likeness will also be featured on the hood of NASCAR Sprint Cup Champion Keselowski’s car this weekend. In addition, Bryan will take control of the @MillerLite Twitter handle for live tweets during Sunday’s race.
Bryan joins an illustrious list of pace car drivers at Michigan International Speedway in recent years, including Detroit Red Wings former captain Niklas Lidstrom, Michigan State University basketball coach Tom Izzo and Seth Gold from TruTV’s “Hardcore Pawn.”
Great seats are available for Sunday’s Pure Michigan 400 and Saturday’s Michigan National Guard 200 Camping World Truck Series races by calling 800-354-1010 or visiting www.MISpeedway.com.
The Ford Fusion Energi pace car will be awarded to a fan as part of a summerlong sweepstakes with Ford Racing, Pure Michigan, Quicken Loans and Michigan International Speedway. A finalist will be chosen this weekend at random. Enter at the Pure Michigan display in the New Holland Fan Plaza.
About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
800.354.1010 TICKET HOTLINE | Visit us at MISpeedway.com
2013 SCHEDULE OF EVENTS
May 18 – Michigan Wine and Beer Festival Presented by Experience Jackson
June 14 – ARCA Racing Series presented by Menards Patriot Pumps 200 and Sprint Cup Qualifying
June 15 – NASCAR Nationwide Series Alliance Truck Parts 250
June 16 – NASCAR Sprint Cup Series Quicken Loans 400
August 16 – NASCAR Sprint Cup Practice and Qualifying
August 17 – NASCAR Camping World Truck Series Michigan National Guard 200
August 18 – NASCAR Sprint Cup Series Pure Michigan 400
