PHOENIX, Ariz. – UFC fighter and FOX Sports analyst Chael Sonnen has been named Honorary Pace Car Driver for The Profit on CNBC 500, Presented by Small Business Fueling American NASCAR Sprint Cup Series race at Phoenix International Raceway on Sunday, March 2 PIR President Bryan R. Sperber announced today.
Sonnen, also known as “The American Gangster, will participate in pre-race ceremonies and will lead the pack of cars on Sunday to the green flag. In addition Sonnen, brought to PIR through a partnership with Niner Sports & Entertainment, will be making appearances throughout the day on Sunday at PIR.
“As a fan of NASCAR, I am honored to be apart of the upcoming event at Phoenix,” said Sonnen. “I really respect these drivers that go out there and put it all out on the line to win the race and give the fans a great show.”
Currently ranked eight among in the light heavyweights in the world, Sonnen is one of the most popular fighters to ever compete in the UFC. His quick wit and controversial commentary have made him a crowd favorite. It also has made the transition from fighter to commentator an easy one. When he’s not fighting in the Octagon, you will find Sonnen as the host of ‘UFC Tonight’ on Fox Sports 1.
About Phoenix International Raceway:
Since 1964, Phoenix International Raceway has been the premier motorsports venue in the Southwest. Host to some of the most notable moments in motorsports history, PIR will celebrate its 50th Anniversary throughout the entire 2014 season. As the only track in the West to have two NASCAR Sprint Cup Series weekends a year, PIR will help kick off the 2014 NASCAR season with its traditional March date and round out the year with the semifinal race for the Chase for the NASCAR Sprint Cup in November. Season tickets for 2014 are available by visiting PhoenixRaceway.com or calling 866-408-RACE (7223).
About Niner Sports & Entertainment
Niner Sports & Entertainment delivers integrated marketing strategies to a select client roster within professional sports. Using an established network of corporate relationships Niner Sports and Entertainment is able to maximize exposure and earning potential for our clients. Niner Sports & Entertainment talent roster includes many top professional athletes (current and retired) from the NHL, NFL, NBA, NASCAR and UFC. For more information about Nine Sports & Entertainment, visit www.NinerSportsAndEntertainment.com .
