‘Cheez-It’ Crackers to serve as primary partner for Greg Biffle, No. 16 Roush Fenway Sprint Cup Series team
CONCORD, N.C. (Oct. 22, 2014) – Roush Fenway Racing has announced a multi-year partnership with Kellogg Company’s Cheez-It brand to serve as a primary partner on the No. 16 NASCAR Sprint Cup Series (NSCS) Ford with driver Greg Biffle beginning in 2015. Kellogg has a long history of success with Roush Fenway, with Cheez-It and other Kellogg’s brands adorning several of the organization’s cars over the past five years. The partnership has also resulted in numerous trips to victory lane, including a NSCS triumph this spring for Cheez-It at Bristol Motor Speedway.
“It’s going to really be great to have Cheez-It on the car next season,” said Biffle, who qualified for his seventh career ‘Chase’ for the Sprint Cup in 2014. “My family and I have been enjoying Cheez-It snacks for years and I could not be more excited to represent them. The Cheez-It cars have always looked really good on the track and they are going to look even better with the No. 16 on the side.”
“Roush Fenway is a great partner, helping us share the excitement of NASCAR racing with Cheez-It fans across the country,” said Melissa Pawlowicz, senior director of Integrated Promotions for Kellogg Company. “We are also thrilled to be associated with Greg Biffle – a great driver who will be a tremendous representative of our products.”
Biffle, a two-time NASCAR champion, is a perennial NSCS championship contender, having qualified for the NASCAR ‘Chase’ 10-race playoff for the championship in six of the last seven seasons. He is seeking to become the first driver ever to win championships in all three of NASCAR’s premier series, having already captured the NASCAR Truck and Nationwide Series trophies. He also finished runner-up in the NSCS point standings in 2005.
“We have enjoyed a great relationship with Cheez-It and Kellogg for several years,” said Roush Fenway president Steve Newmark. “And we are very pleased to continue that partnership with Greg and the No. 16 team into the future. They are a truly iconic brand and a wonderful ambassador for our sport. I know they will be a great fit with Greg and the No. 16 team and we look forward to rolling out fun and exciting marketing initiatives with them in the coming years.”
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in NASCAR Sprint Cup Series and NASCAR Nationwide Series competition with drivers Carl Edwards, Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne, Ryan Reed and Chris Buescher. Now in its 28th season, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and producing multiple award-winning digital and experiential marketing campaigns. Roush Fenway is co-owned by Jack Roush, the winningest team owner in NASCAR history and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit RoushFenway.com, circle on Google+, become a fan on Facebook and follow on Instagram and Twitter at @roushfenway.
