Workwear apparel giant to be featured on No. 3 Chevrolet during 2015 season
WELCOME, N.C. (January 6, 2015) – VF Imagewear, Inc., a leading manufacturer of workwear apparel and a division of VF Corporation, the world’s largest apparel company, announced today it has renewed its partnership with Richard Childress Racing’s No. 3 XFINITY Series program and driver Ty Dillon for the 2015 season. VF Imagewear’s brands, including Red Kap, Bulwark, Horace Small and Wrangler Workwear, will be featured as primary sponsors for select XFINITY Series races in 2015.
Red Kap is also the official workwear provider for RCR and ECR Engines employees.
“We are proud to further our long-standing relationship with VF Imagewear,” said Richard Childress, Chairman and CEO of RCR. “Through this partnership, VF Imagewear has driven customer connections to their industry-leading brands and services. We will continue to showcase VF Imagewear’s powerful workwear brands, which have outfitted millions of Americans in a wide variety of industries.”
VF Imagewear will continue to utilize its partnership with RCR to grow its already powerful brands, entertain VIP guests, showcase its products and explore new markets through business-to-business opportunities.
“This partnership has exceeded our expectations,” said Brett Barthel, Vice President of US Sales. “It has proven to be a great model for elevating our brands and building key relationships in our business. We are excited to extend our partnership with RCR, Ty and the iconic No. 3.”
Dillon, who finished fifth in the 2014 driver point standings, will race full time in the XFINITY Series for the second-consecutive season.
“In NASCAR, it’s important to have products that are durable and dependable. Brands like Red Kap, Bulwark, Horace Small and Wrangler Workwear fit both of those categories perfectly,” Dillon said. “We’re looking for every advantage we can get as a race team, and it starts with comfortable and reliable apparel.”
For more information on this announcement visit rcrracing.com.
About Richard Childress Racing:
Richard Childress Racing (www.rcrracing.com) has earned more than 200 victories and 15 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series. Its 2014 Sprint Cup Series lineup includes two-time NASCAR champion Austin Dillon (No. 3 Dow/Cheerios/American Ethanol/Bass Pro Shops Chevrolet), 2011 Brickyard 400 champion Paul Menard (No. 27 Menards Chevrolet) and 2008 Daytona 500 champion Ryan Newman (No. 31 Caterpillar/Quicken Loans/WIX Filters/ Kwikset Chevrolet). Its Nationwide Series program includes Brian Scott (No. 2 Shore Lodge/Smokey Mountain Herbal Snuff/Anderson’s Pure Maple Syrup Chevrolet), 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops/WESCO/Yuengling Light Lager Chevrolet), Brendan Gaughan (No. 62 South Point Hotel & Casino/WIX Filters/ Smokey Mountain Herbal Snuff Chevrolet) and a multi-driver lineup with the No. 33 Menards Chevrolet team.
About VF Imagewear:
VF Imagewear combines the strength of its global parent company, VF Corporation , with the experience of being the leading supplier of uniform apparel to provide unique products and services to your company. We offer unparalleled expertise, innovation, customer focus and a commitment to your total satisfaction. We are the global leader in designing, implementing and managing uniform and career apparel programs. We deliver comfort, quality and functionality from the boardroom to the factory floor.
VF Imagewear is part of VF Corporation, the world’s largest apparel company. VF Corporation is comprised of over 60,000 employees in 22 countries and over 100 years of experience. VF Imagewear joins a respected group of VF Corporation brands including Lee®, Wrangler®, The North Face®, Nautica® and JanSport® – plus many, many more.
