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Axalta to sponsor June NASCAR Sprint Cup Series race at Pocono Raceway

Axalta “We Paint Winners” 400 Announced
Pocono and Axalta Coating Systems Strengthens Existing Relationship

LONG POND, PA (January 27, 2015) – Pocono Raceway and long-time partner, Axalta Coating Systems, announced today a multi-year entitlement agreement which includes the renaming of the annual June NASCAR Sprint Cup Series (NSCS) race held at ‘The Tricky Triangle’ as the Axalta “We Paint Winners” 400.

“We are very excited to share this great news, in cooperation with everyone at Axalta Coating Systems,” said Pocono Raceway President/CEO, Brandon Igdalsky. “They have been a great addition to the Pocono Raceway family, and we look forward to growing this relationship in 2015 and beyond. What makes this even more special is the fact we get to work hand-in-hand with a true global powerhouse who also calls the Commonwealth of Pennsylvania ‘home.’”

“Axalta is proud of its 22-year motorsports partnership,” said Axalta Vice President and head of its North America business, Nigel Budden.  “As a leader in the US refinish business, our paint graces racecars that burn rubber on the track each season and we proudly support four-time NASCAR® Cup Series champion Jeff Gordon.  Now, we are pleased to expand our racing involvement as Pocono Raceway’s title sponsor of the upcoming race on June 7th.  We look forward to cheering on Gordon as he vies for a seventh win at Pocono Raceway.”

Axalta Coating Systems is “The Official Finish” of Stewart-Haas Racing and Hendrick Motorsports, the two most recent NSCS championship organizations. They also sponsor the No. 24 Axalta Coatings Chevrolet SS driven by Jeff Gordon, who is the winningest NASCAR driver at Pocono with six victories (June 1996, June 1997, July 1998, June 2007, June 2011 and August 2012).

Tickets for the June 7th Axalta “We Paint Winners” 400 start at $45.  Kids, ages 12 and under are eligible for half-price grandstand tickets starting at $22.50. For tickets and more information, visit www.poconoraceway.com or call 1-800-RACEWAY (1-800-722-3929).

 

 

About Pocono Raceway

Pocono Raceway, also known as “The Tricky Triangle,” is family-owned and situated in the beautiful Pocono Mountains of Pennsylvania. In business for over 50 years, the Raceway hosts multiple, national motorsports events including two NASCAR Sprint Cup Series, one Verizon IndyCar Series, one NASCAR Camping World Truck Series and two ARCA Racing Series presented by Menards events each year. The Raceway has added multiple running series events to their annual schedule including the Warrior Dash. Pocono Raceway is the world’s largest solar-powered sports facility with a 25-acre, three-megawatt solar farm providing the energy needs of the Raceway, as well as, adding electricity to the local power grid. For more information, please visit www.poconoraceway.com.

 

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, automotive refinish and commercial vehicles to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visitwww.axaltacoatingsystems.com and follow us @axalta on twitter.

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The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com

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