Partnership Also Launches Light-Hearted, Engaging and Educational “What’s Buggin’ Biffle” Video Web Series
MARYSVILLE, Ohio, Feb. 12, 2015 (GLOBE NEWSWIRE) — Greg Biffle has a new defense strategy for the 2015 NASCAR season and it comes in the form of his paint schemes developed by Ortho, a market leader in pest control since 1907. Ortho, the anchor vehicle sponsor for Greg Biffle of Roush Fenway Racing, today released the three paint schemes that will run in 16 races for Biffle throughout 2015. Each paint scheme highlights a different sub-brand within the Ortho insect control family. The Ortho Bug B Gon design is slated to debut at Daytona and paint schemes featuring Home Defense and Fire Ant Killer will be showcased on Biffle’s #16 Ortho Ford Fusion throughout the NASCAR season.
“Greg and the team at Roush Fenway Racing have been tremendous partners in preparing for the 2015 NASCAR season,” said Mike Sutterer, Vice President of Ortho Marketing. “NASCAR fans are extremely passionate about their driver and the sponsors that support them — that’s why Ortho is proud to not only serve as their partner in pest control, but as a fellow NASCAR fan cheering on Greg as he races to take the checkered flag on a weekly basis.”
All three Biffle paint schemes feature the red Ortho shield on the hood of the vehicle along with the message “Drive Bugs Away” strategically placed on the rear of the vehicle. Other commonalities of the paint schemes include color mixes consistent with the Ortho product packaging labels along with images of common insects consumers encounter and that Ortho products provide long-lasting protection against.
“If you look closely at the placement and direction of the bugs on the paint schemes you will see that they are fleeing from the Ortho logo, a subtle way of showcasing the effectiveness of our products,” noted Sutterer.
Differentiators in the paint schemes are predominantly in the supplementary design elements seen on the sides of the cars. The vibrant features are intended to make Biffle’s #16 Ortho Ford Fusion look fast and powerful, while reinforcing traits about the featured sub-brand.
“Ortho’s a great fit for the #16 car and a great brand – I know from experience as a homeowner that these products work and are handy to have when bugs and weeds pop up, like they do every year,” said Biffle.
“What’s Buggin’ Biffle” Video Web Series Debuts
Designed to educate consumers about Ortho products, “What’s Buggin’ Biffle” takes on everyday challenges and gives homeowners real-life answers in a fun and engaging way. From keeping fleas and ticks off your pets to NASCAR superstitions, the web-series gives fans a peek under Biffle’s hood to see what’s buggin’ him both on-and-off the track. The season preview for “What’s Buggin’ Biffle” is LIVE now on Ortho’s YouTube channel. Fans are encouraged to subscribe to the channel and receive the episodes directly to their email inboxes. Fans can also join the conversation on Facebook, Twitter and Instagram by using #WhatsBugginBiffle or by visiting www.DriveBugsAway.com.
“This has been a blast to be a part of – as a consumer of the Ortho brand at home and on the road, this web series allows me to share personal anecdotes with fans while helping them make their lives as homeowners a little easier,” said Biffle.
New episodes of “What’s Buggin’ Biffle” will air bi-weekly and consumers can catch past episodes, follow the social conversation and answer trivia questions at www.DriveBugsAway.com, where there are also chances to win discounts from Ortho and great prizes from Biffle including autographed memorabilia.
About ScottsMiracle-Gro(R)
With more than $2.8 billion in worldwide sales, The ScottsMiracle-Gro Company is the world’s largest marketer of branded consumer products for lawn and garden care. The Company’s brands are the most recognized in the industry. In the U.S., the Company’s Scotts(R), Miracle-Gro(R) and Ortho(R) brands are market-leading in their categories, as is the consumer Roundup(R) brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S., we operate Scotts LawnService(R), the second largest residential lawn care service business. In Europe, the Company’s brands include Weedol(R), Pathclear(R), Evergreen(R), Levington(R), Miracle-Gro(R), KB(R), Fertiligene(R) and Substral(R). For additional information, visit www.scottsmiraclegro.com.
