New paint scheme reflects Genesee’s new heritage-inspired packaging
ROCHESTER, N.Y. – Genesee Brewing Co. announced that it will be the primary sponsor for Go Green Racing‘s No. 32 Ford Fusion driven by racing legend Boris Said at Watkins Glen this August.
Genesee will sponsor the team for the NASCAR Sprint Cup Series race at Watkin’s Glen on Sunday, August 9, 2015. Watkin’s Glen International is one of only two road racing tracks in the country.
According to Matt Goldman, channel marketing manager for Genesee, the beer company is thrilled to be a primary sponsor at The Glen for the fourth consecutive year. “We’re excited to bring Genesee back to the Glen with a racing legend like Boris Said. Genesee has enjoyed incredible popularity among NASCAR fans, so we welcome the chance to connect with them once again this summer. ”
The No. 32 Ford Fusion’s paint scheme reflects Genesee’s new heritage-inspired packaging that recently rolled out across its family of products. The 137-year-old brewing company is New York State’s oldest brewery. Its long history of quality beer holds a special place in the hearts of its passionate fans.
“Genesee fans bring such enthusiasm and fun to race weekend,” said Boris. “We hope local fans will come out to cheer us on and watch us race. The new Genesee packaging inspired this year’s paint and it’s never looked better!”
Team owner Archie St. Hilaire said, “Go Green Racing really enjoys working with local partners on these Sprint Cup Races, and we are excited to do the same with Genesee this August at Watkins Glen.”
Genesee and NASCAR fans who would like to win the chance to be an honorary member of the Genesee Racing Team Pit Crew at the Glen can enter a sweepstakes through July 20, 2015. Participating retailers across New York state include:
- Consumers Beverage
- Crosby’s
- Dandy Mart
- Fastrac
- Kwik Fill
- Mirabito/Quickway
- Nice N Easy
- Pit Stop
- Price Chopper
- Sunoco A+
- Wegmans
About The Genesee Brewery
The Genesee Brewery, based in Rochester, is the oldest brewery in New York state, and is part of North American Breweries. In 2010, the Genesee Brewery earned AIB Certification, a nationally recognized industry designation for quality excellence in food, beverage, and brewing manufacturing practices and product safety. The brewery makes the classic Genesee line of beers, the Original Honey Brown Lager, the Dundee Ales & Lagers family of craft beers, as well as Seagram’s Escapes. The Genesee Brewery also manufactures beer and other alcoholic and non-alcoholic beverages under contracts on behalf of other companies. More information: Genesee Brewery Newsroom.
About Go Green Racing
Go Green Racing is an American stock car racing team that debuted in NASCAR competition in 2009, competing in the Xfinity Series. Go Green Racing successfully ran a full time Xfinity Car, the #79, while also competing in a select amount of Sprint Cup Series Races from 2009-2013. Go Green Racing made the jump to the Sprint Cup Series in 2014 by merging with FAS Lane Racing and fielding the #32. Go Green ran each of the 36 races in the 2014 NASCAR Sprint Cup schedule and is going on its second season in 2015. Go Green Racing is currently headquartered in Old Orchard Beach, Maine, but operates from a shop in Mooresville, North Carolina
