2015 Awards Set for Dec. 4 at Wynn Las Vegas; DAYTONA Rising / NASCAR Motorsports Marketing Forum Schedules Dates in Las Vegas, Daytona Beach
DAYTONA BEACH, Fla. (August 3, 2015) – NASCAR® announced today that the annual NASCAR Sprint Cup Series™ Awards – and all of NASCAR Sprint Cup Series Champion’s Week™ – will return to Las Vegas in 2015 as part of a renewed partnership with the destination. The agreement ensures that Las Vegas will continue hosting the week-long celebration, offering fans and industry members a chance to see the sport’s stars and congratulate the 2015 NASCAR Sprint Cup Series champion.
The NASCAR Sprint Cup Series Awards will headline NASCAR Sprint Cup Series Champion’s Week at Wynn Las Vegas on December 4, 2015. The 16th annual DAYTONA Rising / NASCAR Motorsports Marketing Forum, hosted by SportsBusiness Journal, will kick off NASCAR Sprint Cup Series Champion’s Week festivities at The Mirage on December 1-2.
“We’ve had a great experience in Las Vegas and are very pleased to extend our partnership with the city,” said NASCAR Executive Vice President and Chief Marketing Officer Steve Phelps. “Las Vegas has consistently set the stage for a vibrant, exciting NASCAR Sprint Cup Series Champion’s Week, when the sport looks back on the season and toasts its newest Champion.”
NASCAR began hosting its premier series awards show in Las Vegas in 2009 following a 28-year run in New York City. Since then, the NASCAR Sprint Cup Series Awards and Champion’s Week has hosted events at over 30 venues along the famous Las Vegas Strip, drawing the sport’s top drivers and an assortment of high-profile musical and celebrity guests.
“We are thrilled that NASCAR and Las Vegas will continue their strong and successful partnership as the NASCAR Sprint Cup Series Awards andNASCAR Sprint Cup Series Champion’s Week return for the seventh year,” said Rossi Ralenkotter, president/CEO of Las Vegas Convention and Visitors Authority. “Each year this event gets bigger and better, and Las Vegas provides the ultimate backdrop to this unrivaled experience in the most exciting city in the world.”
For the first time, the DAYTONA Rising / NASCAR Motorsports Marketing Forum will expand to a third day and make its debut at Daytona International Speedway on February 17, providing sports industry executives an inside look at the newly completed DAYTONA Rising project. The DAYTONA Rising / NASCAR Motorsports Marketing Forum has established itself as the premier event where thought leaders both in and out of the racing community gather to discuss, debate and share insights that impact the future of racing. Registration is required at www.MotorsportsMarketingForum.com, and more details on the agenda will be shared in the weeks and months ahead.
“We’re very happy to expand our 2015 NASCAR Motorsports Marketing program to include a Daytona component on February 17, given how much excitement there is surrounding the DAYTONA Rising project,” said Richard Weiss, Publisher of SportsBusiness Journal. “It’s a win-win combination for attendees who will join in our December Motorsports Marketing Forum discussions in Las Vegas who will now also be able to get an insider’s perspective on the Daytona International Speedway project.”
The NASCAR Sprint Cup Series Awards will air on NBCSN beginning at 9 p.m. ET. MRN and SiriusXM NASCAR Radio will carry the awards show live at 8 p.m. ET.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association® (IMSA®) governs the TUDOR United SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visithttp://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR at www.Facebook.com/NASCAR and Twitter: @NASCAR.
About the LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With approximately 150,000 hotel rooms in Las Vegas alone and 10.8 million square feet of meeting and exhibit space citywide, the LVCVA’s mission centers on attracting ever increasing numbers of leisure and business visitors to the area. For more information, go to www.lvcva.com or www.lasvegas.com.
About DAYTONA Rising
DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. For more information, visit www.DAYTONARising.com and connect with Daytona International Speedway on Twitter, Facebook and Pinterest.
