Blue-Emu, Safeway to adorn Brian Scott’s No. 44 Ford in Season’s First Road Course Race
MOORESVILLE, N.C. (June 21, 2016) – Brian Scott adds a new look to the No. 44 Ford Fusion in the team’s first road course race of the season. Blue-Emu, an over-the-counter muscle and joint cream, will be a co-primary partner with Safeway on the No. 44 Ford Fusion at Sonoma Raceway this weekend.
While Scott will be making his debut at Sonoma Raceway, this will not be Blue-Emu’s debut as a primary partner with Richard Petty Motorsports. Blue-Emu has been an associate partner with the organization since 2014 and was featured as a primary partner last season at the Bristol night race.
No. 44 Safeway/Blue-Emu Ford Fusion
“The relationship we have built with the Blue-Emu brand over the past year is something we are very proud of,” said Mike Hargrave, Chief Marketing Officer and EVP of Richard Petty Motorsports. “We’re excited to continue our support of Blue-Emu to the millions of NASCAR fans who will either be in attendance at Sonoma or watching the race on the FOX Sports Network.”
Blue-Emu is a product of Nutrition & Fitness, Inc. (dba / NFI Consumer Products), an innovative consumer products company that manufactures, markets and distributes the Blue-Emu line of products for muscle, joint and skin conditions as well as their recent launch, the first over the counter lidocaine pain patch: Lidocare.
“Our product line was recently added by Safeway and by partnering with Richard Petty Motorsports at Sonoma, this provided us an unique way of announcing it. Given Safeway’s strength on the West Coast and Blue-Emu’s commitment to consumer focused retailer brand partnerships, this was an opportunity that could not be missed,” said Benjamin Blessing, EVP of NFI Consumer Products.
Scott will be competing in his first race of his NASCAR career at Sonoma Raceway this weekend. While Scott has not navigated the 1.99-mile, 12-turn road course in his career, he has found success on road courses in the NASCAR XFINITY Series, with two Top-Five and seven Top-10 finishes on road courses. Scott will look to continue that success in Sunday’s Sonoma 350, beginning at 3:00 p.m. ET on FOX Sports 1 and SiriusXM NASCAR Radio Channel 90.
“I’m really excited to be able to add Blue-Emu to the No. 44 Ford Fusion this weekend in Sonoma,” Scott said. “Since I’ve never raced at Sonoma before, Ford Performance has been kind enough to let me practice in their state-of-the-art simulator and really help me get ready for the twelve different turns Sonoma has to offer. I know because of the nature of road course racing it will be a lot of beating and banging on our Blue-Emu/Safeway Ford Fusion, but I’m looking forward to a different style of racing than we’ve had so far this year and bringing a good finish home to Richard Petty Motorsports.”
About NFI Consumer Products, Blue-Emu
NFI Consumer Products is an innovative consumer products company that manufactures, markets, and distributes the Blue-Emu® line of products for muscle, joint and skin conditions. Blue-Emu® products are made with real emu oil. In January of 2014, Gregory Pharmaceutical Holdings, Inc. purchased NFI Consumer Products and quickly capitalized on the Blue-Emu® following amongst consumers, and expanded their advertising efforts to further accelerate the growth of the Blue-Emu® product line. In June 2014, Original Blue-Emu® Super Strength cream was recognized as the #1 selling over-the-counter muscle and joint cream in the United States. Under the leadership of CEO, Susan Gregory and guidance from EVP of Sales and Marketing, Benjamin Blessing, NFI has expanded the Blue-Emu® product line to include Blue-Emu® Continuous Pain Relief Spray, Blue-Emu® Maximum Arthritis Pain Relief Cream, Blue-Emu® Anti-Itch Cream and Lidocare Pain Relief Patch. Today, NFI Consumer Products distributes the emu oil based Blue-Emu® products throughout the United States, primarily through mass merchandisers, supermarkets and drug stores. The company currently distributes the Blue-Emu® product line through various retailers representing over 50,000 retail outlets.
About Richard Petty Motorsports
A performance and marketing driven company, Richard Petty Motorsports, co-owned by NASCAR Hall of Famer Richard Petty and successful business entrepreneur Andrew Murstein, is one of the most recognized brands in all of motorsports. With a history of over 200 wins and business partnerships with national and global leaders, today the race operation fields two teams in competition in the NASCAR Sprint Cup Series with drivers Aric Almirola and Brian Scott. Almirola will return to the iconic No. 43 Ford with partners Smithfield Foods, STP, United States Air Force and the “Fresh From Florida” campaign. Scott will make his debut with the team and drive the Petty Family No. 44 Ford. Albertsons Companies, Shore Lodge, Twisted Tea and GoBowling.com will join Scott as he competes for Rookie of the Year in his first full-time season in the Sprint Cup Series. Richard Petty Motorsports will also field the No. 43 Ford Mustang in the NASCAR XFINITY Series. The team is headquartered in Mooresville, N.C.
