CONCORD, N.C. (Nov. 1, 2016) – November 1st officially kicks off American Diabetes Month and the American Diabetes Association’s 2016 campaign, This Is DiabetesTM. Observed each year, American Diabetes Month is an important element in the American Diabetes Association’s efforts to focus the nation’s attention on the disease and the tens of millions of people affected by it.
This year’s campaign captures the authenticity of people who understand diabetes best, by inviting them to share a glimpse of their lives on social media using #ThisIsDiabetes. These real-life stories, illustrating the day-to-day triumphs and challenges of the disease, will be featured on the American Diabetes Association’s website and social media channels.
“With Lilly Diabetes and the American Diabetes Association, we work year-round to bring awareness to diabetes through the Drive to Stop DiabetesSM program, but November is obviously a really special month,” said Ryan Reed, driver of the No. 16 Lilly Diabetes/American Diabetes Association Ford. “I’m so proud to be associated with both of these organizations and all of the good work they are doing for people living with diabetes.”
Roush Fenway Racing and Reed will support the cause in a variety of ways. Reed and all Roush Fenway Fords will carry a special C-Post decal all month long, highlighting that November is American Diabetes Month.
In addition, Reed’s No. 16 Lilly Diabetes/American Diabetes Association Ford Mustang will sport a special design this weekend at Texas Motor Speedway and at Homestead-Miami Speedway in three weeks. The deck lid will carry, “This is the fast lane. #ThisIsDiabetes,” bringing the campaign theme to life through Reed’s personal perspective.
The NASCAR XFINITY Series takes the green flag from Texas Motor Speedway on Saturday, Nov. 5 at 3:30 p.m. ET on NBC. Reed enters the race sixth on the NASAR XFINITY Series Championship Grid, just two points out of fourth.
About Drive to Stop Diabetes
The Drive to Stop DiabetesSM campaign strives to educate people about living well with diabetes. The campaign encourages the millions of Americans who have diabetes to talk about a management plan with their doctor, family, and friends and to lead healthy lives.
About Lilly Diabetes
Lilly has been a global leader in diabetes care since 1923, when we introduced the world’s first commercial insulin. Today we are building upon this heritage by working to meet the diverse needs of people with diabetes and those who care for them. Through research and collaboration, a wide range of therapies and a continued determination to provide real solutions—from medicines to support programs and more—we strive to make life better for all those affected by diabetes around the world. For more information, visit www.lillydiabetes.com or follow us on Twitter: @LillyDiabetes.
About the American Diabetes Association
The American Diabetes Association is leading the fight to Stop Diabetes® and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, the Association’s mission is to prevent and cure diabetes, and to improve the lives of all people affected by diabetes. For more information, please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit diabetes.org. Information from both of these sources is available in English and Spanish. Find us on Facebook (American Diabetes Association), Twitter (@AmDiabetesAssn) and Instagram (@AmDiabetesAssn).
