Officials from the Automobile Racing Club of America (“ARCA”), Rheem Manufacturing Company, and Menards have announced that the world’s largest manufacturer of water heating, HVAC, refrigeration, and pool heating products would become an official partner and special awards sponsor of the ARCA Racing Series presented by Menards beginning in 2019.
The announcement includes the news that the global water heating leader’s Richmond brand would become the naming rights sponsor of ARCA’s “Halfway Lap Leader Award” including contributing to the series overall points fund.
“Richmond water heaters and Menards have a longstanding partnership that has brought our customers superior products at a great value for many years. Now Richmond is very pleased to extend our partnership with Menards through the ARCA Racing Series,” said Chris Peel, Rheem President & CEO. “Richmond is also happy to add another new, exciting feature to every ARCA race by introducing the ‘Halfway Lap Leader Award’ in 2019. We look forward with Menards and ARCA to making this the best season ever.” The Richmond Water Heaters Halfway Lap Leader Award will consist of a $250 per-race award recognizing the driver that leads at the scheduled halfway point in each of the 20 ARCA races in 2019.
The newly announced Menards-Richmond partnership is part of the Menards ARCA Vendor Racing Program, further demonstrating the dedicated commitment to motorsports shared by Menards and Rheem. The Richmond brand ARCA sponsorship includes at-track signage and other promotional assets as well as providing opportunities for Menards plumbing customers to participate in Richmond hospitality events at select ARCA Racing Series races in 2019.
“We have been partners with Richmond Water Heaters in many racing endeavors over the years and are excited that Richmond will also be a sponsor for the ARCA Racing Series presented by Menards,” said Menards promotions manager Jeff Abbott. “Menards and Richmond share similar passions when it comes to racing and doing business together. We look forward to a great 2019 season.”
The Menards-ARCA marketing partnership dates back to 2009, when Menards partnered with ten-time series champion Frank Kimmel. Menards assumed the Series Presenting Sponsorship role in 2010, and has been a prominent, strategic partner with ARCA for the past 10 years.
“For the past eleven years, Rheem Manufacturing and the Richmond Water Heaters brand have incrementally grown their motorsports presence because they recognize the power and value of connecting at the grassroots level with homeowners who are also racing fans and with Menards plumbing customers,” commented Mark Gundrum VP of Business Development and Corporate Partnerships for ARCA. “This is a huge win for everyone involved, but especially for ARCA race teams, their drivers and racing fans everywhere.”
About Rheem (Rheem.com)
Founded in 1925, Rheem® innovates all-new ways to deliver just the right temperature while saving energy, water and supporting a more sustainable future. Today, Rheem is America’s #1 water heating brand, and its products are available in more than 50 countries. Paloma Co., Ltd. of Nagoya, Japan, acquired the iconic Rheem brand in 1988, and today the company’s portfolio of premium brands include Rheem®, Raypak®, Ruud®, Eemax®, Richmond®, Splendid®, Solahart® and EverHot™ as well as commercial refrigeration brands Russell®, Witt®, ColdZone® and Kramer®, which are part of the Heat Transfer Products Group (HTPG®) division. *All are Trademarks of Rheem Manufacturing Company.
About Richmond (RichmondWaterHeaters.com)
Richmond is a premium quality brand of water heaters manufactured by Rheem Manufacturing Company distributed primarily through Menards home improvement stores. The Menards network of modern, spacious home improvement stores are located throughout the Midwestern United States. Menards annually accounts for the largest number of Richmond water heaters sold in the nation. The shared Richmond-Menards service commitment is focused on making it easy for Menards guests to “Save Big Money” on the full line of high quality, efficient Tankless and Tank-type Richmond water heaters. Richmond products have been recognized with countless industry and consumer awards for reliability, innovative design and high quality.
About Menards (Menards.com)
A family owned company started in 1958, Menards is headquartered in Eau Claire, WI. Menards has more than 300 retail stores located throughout the Midwest in the states of IA, IL, IN, KS, KY, MI, MN, MO, NE, ND, OH, SD, WI and WY. Menards is known throughout the home improvement industry as the low price leader. It’s famous slogan “Save Big Money at Menards” is widely known and easy to remember. For more information, visit Menards.com, like us on Facebook or follow us on Twitter, Instagram or Pinterest.
About ARCA (ARCARacing.com)
The Automobile Racing Club of America (ARCA) is among the leading auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, and acquired by NASCAR for the 2019 racing season, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series, and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways. For more information about ARCA visit www.arcaracing.com.
