The Leading Mortgage Company’s “Believe You Will” Campaign to Be Focus of 60-Second Spot in Game’s Fourth Quarter
CONCORD, N.C., (February 5, 2021) – With NASCAR’s version of its Big Game just around the corner with the Daytona 500 (Feb. 14, 2:30 p.m., FOX), Sunday’s upcoming Super Bowl will feature Ryan Newman in a different way, in a 60-second ad for Guaranteed Rate, one of his primary partners on the No. 6 Ford Mustang.
“Anytime we can receive added exposure for our partners, we’re excited as it allows more eyes to see what our partners have to offer, and in turn, brings more fans to our sport and our team,” Newman said. “Guaranteed Rate has stepped up in a big way dating back to last season with our team, and we’re once again excited to showcase their brand and the content they’ve worked so hard to promote with the Believe You Will campaign.”
The 60-second ad will feature some of the campaign’s ambassadors, including Dustin Poirier, who recently defeated UFC legend Conor McGregor, and Newman, who goes for his second Daytona 500 crown next weekend. The campaign focuses on the power of positivity and believing you will accomplish your goals.
Guaranteed Rate rolled out its Believe You Will campaign after a year of momentous growth for the company as it met record-breaking consumer demand and launched various high-profile sports sponsorships. Well known for its title sponsorship of the Chicago White Sox’s Guaranteed Rate Field, the company sponsored a wide array of sporting events in 2020, from mainstream sports like NASCAR, IndyCar, MLB and NHL, to more niche sports like professional bass fishing, figure skating, bowling and lacrosse.
To preview Guaranteed Rate’s Believe You Will Super Bowl ad, please visit: rate.com/about-us/purpose and follow the company on Twitter, LinkedIn, Instagram and Facebook @GuaranteedRate and #believeyouwill.
About Guaranteed Rate
The Guaranteed Rate Companies, which includes Guaranteed Rate, Inc., Guaranteed Rate Affinity, LLC, and Proper Rate, LLC, has more than 9,000 employees in over 750 offices across the United States. Headquartered in Chicago, Guaranteed Rate Companies is one of the largest retail mortgage lenders in the United States, funding over $73 billion in 2020. Founded in 2000 and located in all 50 states and Washington, D.C., Guaranteed Rate Companies has helped homeowners nationwide with home purchase loans and refinances. The company has established itself as an industry leader by introducing innovative technology, offering low rates and delivering unparalleled customer service. 2017 marked the launch of Guaranteed Rate Affinity, LLC, a mortgage origination joint venture between Guaranteed Rate, Inc. and Realogy Holdings Corp. (NYSE: RLGY), a global leader in residential real estate franchising and brokerage. In 2020, the company launched Proper Rate, LLC, a mortgage origination joint venture between Guaranteed Rate, Inc. and @properties, one of the nation’s largest residential brokerage firms. Collectively, the Guaranteed Rate Companies have earned honors and awards including: Top Lender for Online Service for 2018 by U.S. News & World Report; Best Mortgage Lender for Online Loans and Best Mortgage Lender for Refinancing by NerdWallet for 2021; HousingWire’s 2020 Tech100 award for the company’s industry-leading FlashCloseSM technology; No. 3 ranking in Scotsman Guide‘s Top Retail Mortgage Lenders 2019; Chicago Agent Magazine’s Lender of the Year for five consecutive years; Chicago Tribune‘s Top Workplaces list for seven consecutive years. Visit rate.com for more information.
About Roush Fenway Racing
Roush Fenway Racing is one of the most successful teams in NASCAR history, fielding multiple teams in NASCAR Cup Series. Set to begin its 34th season in 2021, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, having produced multiple award-winning Social Media, digital content and experiential marketing campaigns. Roush Fenway is co-owned by NASCAR Hall of Fame team owner Jack Roush and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit RoushFenway.com, become a fan on Facebook and Instagram, and follow on Twitter at @roushfenway.
