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Should You Buy Instagram Followers? The Pros and Cons

As a business owner, you may have considered buying Instagram followers or likes at some point. After all, with over 1 billion monthly users, it’s one of the most popular social media platforms.

Sure, organic growth is always best. But sometimes, when you’re just starting or trying to boost your business, a little help from paid followers or likes can go a long way.

How do you get started:

Like any other marketing campaign, you need to set a budget and goals for your Instagram followers or likes campaign. Once you have that figured out, there are a few different ways you can go about buying followers or likes.

You can do a quick search on Google or Instagram and find tons of websites and services that offer to sell you followers or likes. Some of these are legit, while others are nothing more than spam.

If you’re going to go this route, be sure to do your research and only buy real instagram likes from a reputable source.

Another option is to work with an Instagram influencer who can help promote your account to their followers. This can be a great way to get real, targeted followers who are interested in your products or services.

Of course, you’ll need to pay the influencer, but the results you’ll get are often worth it.

You can also run ads on Instagram to promote your account or specific posts. This is a great way to reach a larger audience and get more followers or likes in a shorter period of time.

Lastly, you can use hashtags to reach new people. When you use relevant hashtags, your posts will show up in the feed of anyone who searches for that hashtag.

This is a great way to get your account in front of new potential followers.

Now that you know a little about buying Instagram followers or likes let’s dive into the pros and cons.


1. Boost Your Visibility: When you have more followers, you’re more likely to show up in users’ explore pages and search results. This means more people are exposed to your content, leading to more likes, comments, and, ultimately, customers.

2. Make a Good First Impression: Having a lot of followers and likes makes your business look popular and credible. This can be especially helpful if you’re a new business or trying to break into a competitive industry.

3. Save Time: Growing your Instagram following organically can be time-consuming. If you’re short on time or resources, buy real Instagram followers can help you get the exposure you need without putting in all the extra work.

4. Reach a Wider Audience: When you buy followers or likes, you’re not just increasing your visibility with users who already follow you. You’re also reaching new users who may not have come across your account.

5. Get More Customers: Getting more exposure leads to more customers. And while buying followers or likes doesn’t guarantee sales, it can certainly boost your business and help you reach your goals.

6. Stand Out From the Competition: With over 60 million businesses on Instagram, finding ways to stand out is essential. If your competitors are buying followers and likes, you may need to do the same to stay competitive.

7. Increase Engagement: When you have more followers and likes, you’re likely to see an increase in engagement. This can lead to even more exposure and, ultimately, more customers.

8. Boost Your SEO: Instagram is a powerful tool for SEO. When you have more followers and likes, your posts are more likely to appear in search results, giving you an advantage over your competitors.

9. Make More Money: At the end of the day, businesses exist to make money. And while buying followers and likes doesn’t guarantee sales, it can help you reach your financial goals.

10. Get Ahead of the Curve: Buying followers and likes is a trend that will only grow. By getting ahead of the curve, you can stay ahead of your competition and reach your target audience before they do.


1. It’s Not All Real: When you buy followers or likes, you’re not getting accurate, engaged users. Many of these accounts are inactive or bots, meaning they will not interact with your content or convert you into customers.

2. Your Engagement Will Suffer: While your follower count may increase, your engagement will likely suffer. This is because real users are less likely to engage with content from an account that looks like it’s full of fake followers.

3. It’s Against the Terms of Service: Instagram has strict rules against buying likes and followers. If you’re caught, your account could be suspended or even banned.

4. It’s a Waste of Money: You’re paying for something that won’t benefit your business in the long run. Instead of spending money on fake followers or likes, invest in other marketing strategies to help you grow your business.

5. It Can Damage Your Reputation: When people find out you’ve bought followers or likes, it can damage your reputation and make people less likely to do business with you.

6. It’s Not Sustainable: Your numbers will drop once you stop buying followers or likes. This can make it challenging to maintain the growth of your account and could even lead to a decline in engagement and customers.

7. You Could Get blocked: Some marketing companies keep lists of businesses that have bought followers or likes. If caught, you could be blocked from using their services, limiting your ability to reach your target audience.

8. It’s Not Ethical: Many believe buying followers or likes is unethical. It goes against organic growth and could be seen as deceiving your audience.

Overall, buying Instagram followers or likes can be beneficial or harmful to your business, depending on your goals. If you’re looking for quick exposure and don’t mind sacrificing engagement or violating Instagram’s terms of service, go ahead and make a purchase. But organic growth is the way to go if you’re looking to build a lasting, successful business.

Do you think buying Instagram followers or likes is a good idea? Let us know in the comments below!

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of


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