Multi-Year Partnership to Target Major Untapped Target Audience, Uniquely Tailored to Individuals Interested in Careers in Skilled Trades, Manufacturing and Engineering
CONCORD, N.C. (May 28, 2023) – RFK Racing has announced a partnership with BlueForge Alliance (BFA), the non-profit integrator for the U.S. Navy’s Submarine Industrial Base (SIB) Program, aimed at promoting SIB careers and reinvigorating America’s manufacturing workforce through its BuildSubmarines.com initiative. This new partnership will showcase the wide array of desirable careers across the nation to NASCAR’s large, passionate fan base.
Through the multi-year agreement, BuildSubmarines.com will be featured as a primary partner for 10 races across RFK’s two NASCAR Cup Series (NCS) teams in 2023 and in 18 races per season beginning in 2024. This includes activations at multiple NASCAR events as well as hosting various engagements focused on promoting careers in skilled trades and advanced manufacturing.
“I’m proud to support a cause of such vital significance to our country with this new partnership,” said Brad Keselowski, Co-Owner and Driver, RFK Racing. “The synergies between a NASCAR team and our military’s needs to stay on track fast are countless. We hope to inspire the workforce of the next generation across the country when they see RFK race and hear our message.”
BFA and RFK Racing efforts will support the mission to recruit, hire, train, develop, and retain the vital SIB workforce that will build the Navy’s next generation of submarines.
This requires the hiring of tens of thousands of individuals who want to serve their country in a different capacity over the next decade, offering stable careers in the evolving manufacturing industry. BuildSubmarines.com is the hub for people interested in joining this generational effort which will sustain individuals and families, improve communities, and better equip those who serve in America’s Navy.
“We are excited and grateful to be teaming with RFK Racing to drive awareness of the thousands of steady, well-paying manufacturing jobs available across the nation. Innovation, working with purpose, and service to others are hallmarks of both of our organizations. Together, we aim to inspire NASCAR fans and all Americans to pursue career opportunities that will support our national defense,” said Kiley Wren, chief executive and co-founder, BlueForge Alliance.
BuildSubmarines.com will make its debut on Keselowski’s No. 6 Ford at the NASCAR Cup Series race at New Hampshire Motor Speedway on July 16. It will debut on Chris Buescher’s No. 17 Ford on Labor Day Weekend at Darlington, where the program will highlight the manufacturing workforce. Additional races include Richmond Raceway with Keselowski and the Bristol Night Race, where Buescher will look to defend his dramatic 2022 victory. BuildSubmarines.com will also be featured on RFK Racing Fords at Watkins Glen, Kansas, Texas, Talladega, Las Vegas and Homestead.
BFA is excited to engage with NASCAR fans across the U.S. According to data compiled from YouGov and MRI-Simmons, compared to the average American adult, NASCAR fans are 71 percent more likely to have an engineering degree; 40 percent more likely to have interest in skilled trades; and 30 percent more likely to work in the fields of engineering, computer-related design and architecture. NASCAR fans are also in search of greater job opportunities, as they are 52 percent more likely to join a career field to learn a new skill compared to the average American adult, and 36 percent more likely to join a career field to create something.
2023 BuildSubmarines.com Race Schedule
July 16: Loudon (6)
July 30: Richmond II (6)
Aug. 20: Watkins Glen (6)
Sept. 3: Darlington II (17)
Sept. 10: Kansas II (6)
Sept. 16: Bristol II (17)
Sept. 24: Texas II (6)
Oct. 1: Talladega II (17)
Oct. 15: Las Vegas II (6)
Oct. 22: Homestead (6)
About RFK Racing
RFK Racing, in its 36th season in 2023, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion, Brad Keselowski, and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988 and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass three hundred wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, brings to the team a championship mindset himself having won the 2012 NASCAR Cup Series Championship. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content and experiential marketing campaigns. Visit rfkracing.com, and follow the team on all social platforms @rfkracing.
About BlueForge Alliance
BlueForge Alliance (BFA) is the nonprofit, neutral integrator that supports the U.S. Navy’s Submarine Industrial Base (SIB) initiatives and efforts to strengthen and sustain the maritime manufacturing sector. BFA is a critical partner in the SIB’s mission to ensure industry has the capability, capacity, and resilience to build and maintain America’s next generation of undersea platforms. The organization’s team of experts in a variety of disciplines focus on addressing critical workforce, technology and supplier development needs. BFA is headquartered in Bryan/College Station, Texas. For more information, visit www.blueforgealliance.us.
