INVESTMENT GROWS SPONSORSHIP OF WILLIAM BYRON, NO. 24 TEAM
CONCORD, N.C. (June 26, 2024) – Valvoline Global, a worldwide leader in automotive and industrial solutions creating future-ready products and best-in-class services for partners around the globe, has expanded and extended its strategic partnership with 14-time NASCAR Cup Series champions Hendrick Motorsports through 2029.
The extension will deepen the marketing and technical collaboration between the two organizations to maximize performance on and off the track. In addition to elevating Valvoline’s brand exposure, the relationship will focus on engineering innovation and the development of specialized solutions for Hendrick Motorsports tailored to the rigorous demands of NASCAR racing.
Notably, Valvoline will grow its partnership platform by appearing as a primary sponsor of the No. 24 Chevrolet Camaro ZL1 of driver William Byron in eight Cup Series races in 2024 and six each year from 2025-2029. It will also continue as a three-race primary sponsor of Kyle Larson’s No. 5 Chevrolet through 2029.
“Valvoline has been the Official Lubricants Partner of Hendrick Motorsports for over a decade with its products used in the team’s Chevrolet racing engines since 2014,” said Jamal Muashsher, president and chief executive officer, Valvoline Global Operations. “We are thrilled to announce this extension and enhancement of our partnership. This collaboration represents the blend of two iconic, trusted brands driven by a shared passion for excellence and winning performance. Together, we look forward to pushing the boundaries of innovation and continuing to dominate the racetrack with our cutting-edge lubricant solutions and this world class team. Our continued alliance with Hendrick Motorsports reaffirms our commitment to delivering unmatched quality and technology to all drivers and fans alike.”
Valvoline will also continue as a full-season associate sponsor of the four-car Hendrick Motorsports stable, which includes 2020 NASCAR champion Chase Elliott and seven-time race winner Alex Bowman. The team has won three Cup Series titles (2016, 2020 and 2021) since it began using Valvoline products in its racing engines in 2014.
“We’re privileged to expand our incredible relationship with Valvoline,” said Rick Hendrick, owner of Hendrick Motorsports. “They raise the bar each season, from the elite performance of the products in our race cars to the fan-favorite Valvoline paint scheme designs. William has quickly become a bona fide star in our sport, and I believe he’s just scratching the surface of what’s possible. He and Kyle are champions and proven winners, and we’re proud to have Valvoline as a primary sponsor of both of their teams. We look forward to many more victories together.”
Byron, 26, is one of NASCAR’s top drivers. In 2024, he has already registered three wins in 18 Cup Series races, including his first career DAYTONA 500 victory. Last season, he finished third in the final standings with a series-leading six wins, along with personal-best totals in top-five finishes (15), top-10s (21) and laps led (1,016). The Charlotte, North Carolina, native also made history by collecting Hendrick Motorsports’ milestone 300th Cup Series victory.
“Valvoline is such an iconic brand in racing,” Byron said. “I’m excited to carry their colors more often and continue to fight for wins with their brand on board. It has been a fun couple of years getting Valvoline to victory lane and we plan to do it more in the future.”
ABOUT VALVOLINE™ GLOBAL OPERATIONS:
Valvoline Global is a worldwide leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners around the globe. Established in 1866, the company introduced the world’s first branded motor oil and developed strong brand recognition and customer satisfaction ratings across multiple product channels. With sales in more than 140 countries and territories, Valvoline Global’s solutions are available for every engine and drivetrain, including high-mileage and heavy-duty vehicles, offered at more than 80,000 locations. Valvoline Global is powering the future of mobility through innovative solutions for vehicles with electric, hybrid and internal combustion powertrains – and the company will continue to solve for global automotive and industrial challenges as it moves forward. To learn more, visit ValvolineGlobal.com.
™ Trademark, Valvoline Global or its subsidiaries, registered in various countries.
ABOUT HENDRICK MOTORSPORTS:
Founded by Rick Hendrick in 1984, Hendrick Motorsports is leading team NASCAR Cup Series wins history. At the sport’s premier level, the organization holds the all-time records in every major statistical category, including championships (14), points-paying race victories (308) and laps led (more than 80,000). It has registered at least one race win in a record 40 different seasons, including an active streak of 39 in a row (1986-2024). Celebrating its 40th anniversary in 2024, the team fields four full-time Chevrolet Camaro ZL1 entries in the NASCAR Cup Series with drivers Alex Bowman, William Byron, Chase Elliott and Kyle Larson. Headquartered on more than 100 acres in Concord, North Carolina, Hendrick Motorsports employs approximately 600 people. For more information, please visit HendrickMotorsports.com or interact on Facebook, Instagram, TikTok and X.