Turner Sports announced today that NASCAR.COM, the official site of NASCAR, delivered record breaking traffic for its online coverage of Sunday’s 2011 Daytona 500, won by 20-year old rookie Trevor Bayne. The site raced to a Daytona 500 record setting day of traffic with 1.6 million daily uniques, +11% over last year. NASCAR.COM also enjoyed strong growth in page views both on the site with 11.2 million (+ 8%) and mobile page views with three million (+169%).
Turner Sports acquired all of NASCAR’s interactive rights in October 2000 and became the exclusive producer of NASCAR.COM in January 2001. NASCAR.COM is one of the fastest growing sports league sites on the Web, consistently ranking among the top three sport sites on the Internet. In 2003, NASCAR.COM was awarded an EmmyR by the National Television Academy for its TrackPass with PitCommand application and was nominated for an EmmyR in 2007 for TrackPass RaceView.
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports’ television line-up includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company’s digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.
