NASCAR Cup Series

Daytona International Speedway plans to make Speedweeks and the 54th Daytona 500 a memorable event in many ways, starting with the largest and most expansive social media effort in NASCAR to further engage fans at the “World Center of Racing” and at home.

The Slick 50® brand has been protecting engines for over 34 years, just as long as legendary NASCAR crew chief and FOX Sports broadcaster Larry McReynolds has been tuning and caring for performance and race cars.

Mark Martin has a special seat reserved for Saturday night’s 34th-annual Budweiser Shootout at Daytona that kicks off the 2012 NASCAR Sprint Cup season. The 1999 race winner will sit atop Michael Waltrip’s pit box.

Coming off one of the strongest outings in the organization’s ‘25 Winning Years,’ Roush Fenway Racing will look to build on the performance that saw the team place five different drivers in victory lane in 2012, while collecting 17 wins and a team-record 20 poles.

It’s here. At last. The 2012 NASCAR Sprint Cup Series season ramps up this week with a bevy of traditional events leading up to the 54tn annual Daytona 500.

Making sure race fans have the ultimate experience when they visit the World’s Fastest Half-Mile always is the number one priority for Bristol Motor Speedway officials.

HendrickCars.com will sponsor three NASCAR teams in select races in early 2012. The sponsorships will promote the new-look retail automotive website, which re-launched Feb. 1, and coincide with the HendrickCars.com “2012 Indy Dream Weekend” sweepstakes.

Do you ever wonder where all of those celebrity letters wind up? If you sent a letter to Jeff Gordon in the 1990’s, chances are that it was opened by Molly and Russ Harris, the founders of the Jeff Gordon National Fan Club – the largest personal touch fan club in racing.

With the partnership between Hendrick Motorsports driver Jeff Gordon and the AARP Foundation’s Drive to End Hunger initiative heading into its second year on...