Harrisburg, N.C. (November 28, 2023) – KHI Management (KHIM) announced today the addition of 17-year-old Landen Lewis to its client list, as well as the Kevin Harvick Inc. (KHI) late model driver line up.

“This is a great opportunity for me,” said Lewis. “Joining KHI Management is the next step I need to further my career and put myself in position to have the best opportunities possible. I’ve been surrounded by great racers and mentors so far with guidance from Ron Hornaday, Candice Hornady, and everyone at Joe Ryan Racecars. Now to add Kevin (Harvick) and the great group at KHI, I know it’s only going to make me a better racer and help me to take the next step to one day be competing on Sunday’s in the NASCAR Cup Series. I’m excited for this opportunity and to be a part of KHI Management.”

A native of Supply, N.C., Lewis began racing go karts at the age of four and quickly began his winning ways. Lewis scored 150-career wins and multiple championships before moving up to a dirt modified in 2018 where he became the youngest winner in Mid-East Dirt Modified history. Continuing to move up the ladder, Lewis joined Joe Ryan Racecars in 2019 to compete in Legend Cars. Behind the wheel of a Legend Car, Lewis has earned 89 wins, five National Championships and multiple state and regional championships.

Making the transition to the NASCAR stage, Lewis made his Automobile Racing Club of America (ARCA) debut at the age of 15 at Illinois State Fairgrounds. In just his second start in the series, Lewis won at DuQuoin State Fairgrounds after starting from the pole and leading every lap. With a limited schedule during the 2021-2023 seasons, Lewis competed in 24 races among the ARCA National Series, ARCA East Series and ARCA West Series earning three wins, 12 top-five and 18 top-10 finishes. Lewis was part of the 2023 ARCA West Owner’s Championship team for MMI Racing where he piloted eight of the 12 races throughout the season in the No. 17 car.

With age hindering a full season of competition in NASCAR’s top series, Lewis made his Truck Series debut at Mid-Ohio Sports Car Course on July 8, 2023. He has two starts in the series to date.

“I’ve watched Landen race over the last couple of years, and I am confident he has the ability to do great things given the right opportunity,” Harvick said. “KHIM will do everything we can to help Landen navigate the start to what I believe will be a great career in racing.”

Before joining KHIM, Lewis was a member of the Team Hornaday Development program, run by four-time Truck Series Champion Ron Hornaday Jr. and his daughter Candice.

Lewis will also join KHI’s Late Model Stock program for the 2024 season. Details on schedule and sponsorship will be announced at a later date.

KHIM’s current driver management line up includes Ricky Stenhouse Jr., Ryan Preece, Harrison Burton, Todd Gilliland, Josh Berry, Riley Herbst, William Sawalich, Brent Crews and Keelan Harvick.

About KHI Management

KHI Management, LLC (KHIM) is a full-service sports and celebrity-marketing agency representing some of the most successful and high-profile professionals in the sports and broadcasting industries, as well as offering a variety of consulting and marketing services to corporate sponsors. In representing many of the biggest names in NASCAR, UFC, PGA, and bullriding, KHIM consistently maximizes their client’s brand awareness and marketplace value.

Founded by NASCAR Cup Series champion Kevin Harvick, KHI Management affords clients the opportunity to expose their brands across multiple sports and entertainment platforms via a singular agency with a vast array of services ranging from career management and media relations to licensing and philanthropy.

Prior to founding KHIM, Harvick and his wife, DeLana, co-owned Kevin Harvick Inc. (KHI), a three-time championship NASCAR Truck Series and NASCAR XFINITY Series team. Proficiency in managing the day-to-day operations of organizations and drivers at the top levels of NASCAR laid the foundation for a seamless transition to athlete and sponsor management.

Thinking about getting a new truck? Understanding what it is you’re going to use it for is one of the first things to do to determine which type to get. You can go here to get some more tips on which specific truck to buy for yourself.

During your research of the various types and models, you will come across what is known as a lifted truck. This is a concept that is quite appealing to a lot of people these days, and there is no doubt you’ll become curious about it as well. You won’t, however, decide on whether you should get a lifted truck or not before you figure out the reasons why that could be a good idea.

That is, of course, one of the topics we will cover today, aiming at helping you make that important decision. Additionally, we will talk about the process of buying the right lifted truck for you in Florida, just in case you decide to do it. And, given the benefits that come with it, chances are you will decide to buy this particular type of a vehicle. Let us, however, not get ahead of ourselves.

Why Get a Lifted Truck

So, clearly, the first thing we have to cover is this. What are the benefits of getting a lifted truck and why should you consider doing it at all? As you’ll see, there are certainly quite a few important benefits to take into account when trying to make this decision.

Learn both about the pros and about the cons: https://carlifenation.com/6-pros-and-cons-of-lifted-trucks/

First things first, the bigger tires that these vehicles sport are quite advantageous for off-roading. They can climb over obstacles much more easily, as well as increase ground clearance. So, if you’re planning on taking the vehicle off-road, you should definitely think about getting a lifted one.

It’s not just for off-road adventures, though. A lifted truck will absorb any irregularities on any road more easily, and without sustaining any damage. Not only will it help you not get stuck anywhere, regardless of whether we are talking about off-road adventure or other types of drives you will be taking, but it will also reduce the risk of damage.

If towing is something you’ll be doing frequently, then there is absolutely no doubt you will enjoy having a lifted truck. This is because they generally have a higher towing ability. So, towing heavy loads will basically be a piece of cake for these types of vehicles.

We can’t fail to mention the appearance, can we? These look darn amazing! If you want to have a vehicle that will meet all of your off-road needs while also turning heads wherever you go, then you should definitely consider this type. No doubt that you’ll cause some jealousy in some people when you start sporting your new set of wheels.

How to Buy One in Florida

You’ve heard enough about the benefits and about the reasons for getting this vehicle, haven’t you? So, the next thing you want to do is figure out how to buy the right lifted truck in Florida for yourself. Rushing into making a purchase is not your style, and it definitely shouldn’t be, because you want to make a smart decision. And smart decisions are usually not made in a hurry.

What you want to do, thus, is take your time to carefully research the different dealers that can sell you these specific vehicles. There are certainly going to be plenty of those on the market, and it is your task to research them in more detail, aiming at finding the best solution and thus buying the best lifted truck for yourself. So, focusing on researching the dealers in Florida is your first, and probably your main task.

You can find out about those different dealers by talking to other people that have bought these vehicles in the past. You can also find them online. In any case, visiting their official websites should be your next step, because you need to see what they have to offer. Apart from that, some of the companies you may find could be able to offer custom orders, which is undeniably a great thing, as it means you can get the perfect truck even though it isn’t already pre-made.

Checking out the prices offered by different Florida companies is also a must. Comparing those prices will give you a clear idea of which companies are being fair with their offers and which ones may be taking it a bit overboard. Remember, though, that the quality of the trucks is the main thing to consider and that paying a bit more for the perfect quality is a good thing. So, do consider the prices, but don’t get too hung up on them.

Driving through the bustling streets of a city can be quite a challenge, especially as you age. But fear not because, with the right tips and a touch of wisdom, seniors can confidently navigate the urban jungle. This article will share some valuable advice on city driving for older adults, ensuring a safe and stress-free experience. It will also provide insights into choosing the best cars for older drivers to make the journey even more enjoyable.

Stay Informed and Prepared

Before embarking on a city adventure, it’s crucial to be well-informed. Familiarize yourself with local traffic laws, road signs, and any recent changes to traffic regulations. It’s also a good idea to keep a map or GPS navigation system handy, as these can help you navigate unfamiliar city streets with ease.

Plan Your Routes Wisely

City driving often involves heavy traffic and congested roads. To avoid unnecessary stress, plan your routes ahead of time. Opt for less crowded roads or consider traveling during off-peak hours when traffic is lighter. If you have appointments or errands to run, try to schedule them during less busy times of the day.

Maintain a Safe Following Distance

Maintaining a safe following distance from the vehicle in front of you is crucial for city driving. The “three-second rule” is a good guideline to follow. Pick a fixed point on the road and ensure you’re at least three seconds behind the vehicle ahead of you. This will give you ample time to react in case of sudden stops or emergencies.

Be Cautious at Intersections

Intersections can be particularly challenging for drivers of all ages. Pay extra attention when approaching intersections, and remember to yield the right of way when necessary. Look out for pedestrians and cyclists, and double-check for oncoming traffic before making a turn.

Stay Alert and Avoid Distractions

Distracted driving is a leading cause of accidents. To stay safe on city roads, avoid distractions such as texting, talking on the phone, or fiddling with the radio while driving. Keep your focus on the road, and if you need to make a call or adjust your settings, pull over to a safe spot.

Watch for Pedestrians

City streets are often teeming with pedestrians, so be on the lookout for people crossing the road. Always yield to pedestrians in crosswalks, and be patient with those who may need a little extra time to cross safely.

Use Turn Signals and Mirrors

Proper use of turn signals and side mirrors is essential for city driving. Signaling your intentions helps other drivers anticipate your actions, reducing the likelihood of accidents. Be sure to check your mirrors regularly to stay aware of your surroundings.

Be Mindful of Parking

Trying to find parking in a very busy city can be a challenge. Look for designated parking areas and follow parking regulations to avoid fines. If parallel parking is a concern, consider practicing in less crowded areas until you feel comfortable.

Consider Adaptive Driver Assistance Systems

Modern cars often come equipped with advanced safety features, such as adaptive cruise control, blind-spot monitoring, and lane-keeping assist. These systems can be a boon for senior drivers, providing an extra layer of safety and convenience.

Best Cars for Senior Drivers

Choosing the right car can significantly impact a senior’s city driving experience. Here are some general factors to consider when selecting a senior-friendly vehicle:

• Look for cars that offer comfortable seating and easy access. Vehicles with higher seat positions and wide door openings are the best cars for senior drivers. Consider cars with power-adjustable seats and steering wheels for added convenience.

• Safety should be a top priority. Opt for cars equipped with advanced safety features such as adaptive cruise control, blind-spot monitoring, lane-keeping assist, and automatic emergency braking. These technologies can provide an extra layer of protection on city streets.

• Good visibility is essential for city driving. Choose a car with large windows and minimal blind spots. Some vehicles even have 360-degree camera systems to aid in parking and navigating tight spaces.

• City driving often requires quick maneuvering and parking in tight spots. Smaller vehicles or cars with excellent turning radii can be easier to handle in urban environments.

• Choose a car from a reputable manufacturer known for its reliability and durability. Read reviews and consult with trusted sources to ensure you select a vehicle that will serve you well for years to come.

The Bottom Line

In conclusion, city driving as a senior can be a breeze with the right knowledge and preparation. Stay informed, plan your routes wisely, and prioritize safety on the road. When choosing a vehicle, consider models with senior-friendly features to enhance your driving experience. With these tips and insights, you can confidently navigate the urban jungle and enjoy your time on the road.

The automotive industry is undergoing a significant transformation driven by the evolving landscape of online marketing. 

This article explores key trends revolutionizing how automotive companies connect with consumers in the digital realm. 

From interactive virtual experiences to personalized marketing tactics, these online trends are not just reshaping automotive marketing strategies but are also enhancing customer engagement and streamlining the car buying process. 

As we navigate through these innovative trends, we’ll see how they are making a pivotal impact, offering new ways for automotive brands to interact with their audience and elevate their market presence in this digitally driven era.

Bonus Tip: If you own an automotive store and want to promote it online, learning and investing in digital marketing can be a game-changer. Fortunately, with the widespread accessibility of the internet finding a good digital marketing course has become very easy, regardless of where you live. For example, if you own an automotive shop in Kolkata and want to learn digital marketing, all you have to do is search for the best digital marketing courses in kolkata on Google to find courses that are not only near you but also tailored to your specific needs.

The Rise of Digital Showrooms and Virtual Reality

Virtual reality and digital showrooms are revolutionizing the automotive shopping experience, providing immersive ways for customers to explore and interact with vehicles.

• Virtual Showroom Experiences: Customers can virtually explore and customize cars in detailed digital showrooms, enhancing the buying experience without stepping into a physical dealership.
• Virtual Reality Test Drives: VR technology offers realistic test-driving experiences, allowing customers to get a feel of the car from anywhere, broadening the reach and appeal of car models.

Digital showrooms and VR test drives are transforming the car-buying journey, offering immersive, convenient experiences that attract modern consumers. These technologies not only enhance customer engagement but also provide a novel way for automotive brands to showcase their vehicles.

Personalization through Data Analytics

Data analytics enables automotive companies to tailor their marketing efforts, delivering personalized experiences to consumers.

• Customized Marketing Messages: Utilizing data analytics, automotive companies can create personalized marketing messages that resonate with individual consumer preferences, enhancing the effectiveness of their campaigns.
• Predictive Analytics for Consumer Behavior: By analyzing consumer data, automotive brands can anticipate market trends and consumer needs, allowing for more targeted and impactful marketing strategies.

Personalized marketing through data analytics is transforming how automotive companies interact with consumers, offering tailored experiences that resonate and drive engagement. This approach not only improves customer satisfaction but also positions automotive brands as responsive and consumer-centric.

Embracing Mobile-First Strategies

A mobile-first approach is critical for automotive companies to engage the modern, on-the-go consumer effectively.

• Responsive Website Design: Optimizing automotive websites for mobile devices is essential, as a growing number of consumers use smartphones for car research and shopping.
• Mobile Apps for Enhanced Customer Service: Automotive brands are developing mobile apps to provide convenient access to services, improving customer experience and loyalty.

Adopting a mobile-first strategy is key for automotive companies to meet the evolving preferences of digital consumers. By ensuring mobile-responsive designs and offering practical mobile apps, automotive brands can enhance customer engagement and service accessibility.

Incorporating SEO in Automotive Marketing

SEO is a cornerstone of online marketing for automotive companies, essential for boosting visibility and attracting potential buyers.

• Optimizing for Local Searches: Focusing on local SEO helps automotive companies increase their visibility in local search results, crucial for attracting customers to nearby dealerships.
• Content Optimization for Automotive Topics: Creating SEO-friendly content around automotive topics attracts organic traffic, boosting the online presence of automotive brands.
• Utilizing Backlinks: It is essential to build a network of quality backlinks for automotive company to enhance its SEO and online authority. Collaboration with automotive blogs and news sites for content exchange is a strategic way to gain valuable backlinks.

Incorporating SEO into automotive marketing strategies is crucial for enhancing online visibility and attracting potential customers. By optimizing for local searches and creating relevant content, automotive companies can significantly improve their digital footprint and connect with a wider audience.

Social Media Marketing and Influencer Partnerships

Social media and influencer marketing are powerful tools for automotive companies to build brand awareness and engage with consumers.

• Engaging Content on Social Platforms: Sharing captivating content on social media platforms helps automotive brands connect with their audience, building community and brand loyalty.
• Collaboration with Auto Influencers: Partnering with influencers in the automotive industry extends brand reach and adds authenticity to marketing efforts.

Utilizing social media and influencer partnerships is an effective way for automotive companies to enhance brand awareness and consumer engagement. These platforms offer opportunities to connect with audiences authentically and build a loyal community around the brand.

Leveraging Online Reviews and Customer Feedback

Online reviews and customer feedback are invaluable for automotive companies to build trust and improve services.

• Showcasing Customer Reviews: Displaying positive online reviews enhances the credibility of automotive brands, leveraging customer satisfaction to attract new buyers.
• Responding to Feedback: Engaging with customer reviews and feedback demonstrates a brand’s commitment to customer service and continuous improvement.

Online reviews and customer feedback play a vital role in building trust and enhancing the reputation of automotive companies. By actively showcasing and responding to reviews, automotive brands can improve their services and foster a positive brand image.

Innovative Use of Video Content

Video content offers automotive companies a dynamic way to showcase their products and engage with consumers.

• Showcasing Car Features Through Videos: Videos effectively demonstrate car features and updates, providing an engaging and informative way for consumers to learn about new models.
• Live Streams for Launch Events: Utilizing live streaming for car launches and events creates excitement and allows consumers to participate in real-time, enhancing engagement.

Incorporating video content into automotive marketing strategies is a powerful way to showcase products and engage consumers. From detailed feature demonstrations to live event streaming, videos provide an immersive and interactive experience for potential buyers.

Email Marketing for Continuous Engagement

Email marketing is a direct and effective way for automotive companies to maintain engagement and nurture customer relationships.

• Newsletters for Upcoming Models and Offers: Regular newsletters keep customers informed about new models and special offers, enhancing brand loyalty and customer retention.
• Segmented Email Campaigns: Customizing email content based on customer preferences ensures more effective and targeted communication, improving the relevance and impact of marketing efforts.

Email marketing is a key component of automotive digital marketing, providing a direct channel to communicate with customers and keep them engaged with the brand. Through targeted newsletters and segmented campaigns, automotive companies can maintain continuous engagement and nurture long-term customer relationships.

Conclusion

In the rapidly evolving automotive industry, embracing these top online marketing trends is crucial for staying competitive and connecting with modern consumers. 

From virtual showrooms to personalized email campaigns, these strategies represent the forefront of digital marketing in the automotive sector. 

By adopting these approaches, automotive companies can enhance their online presence, engage more effectively with their audience, and drive sales in the digital marketplace. 

As the industry continues to advance, staying abreast of these trends will be key for automotive brands looking to succeed in the digital era and beyond.