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2026 Niece Motorsports NCTS Race Preview: Bristol Motor Speedway II

NCTS RACE PREVIEW: BRISTOL MOTOR SPEEDWAY II
Event: UNOH 250 Presented by Ohio Logistics (250 laps / 133.25 miles)
Round: 19 of 25 (Chase Opener)
Track: Bristol Motor Speedway
Location: Bristol, TN
Date & Time: Thursday, September 17 | 8:00 PM ET
Tune-In: FOX Sports 1 | NASCAR Racing Network (NRN) | SiriusXM Ch. 90

Team Stats & Notes

  • Niece Motorsports Bristol Stats:

NCTS Starts: 38; Top-Fives: 3; Top-10s: 7; Best Finish: 3rd (Ross Chastain, 2019).

  • Chase Bound: Niece Motorsports’ No. 45 team begins its owner’s championship hunt this weekend in Bristol. This will mark the organization’s sixth NCTS postseason appearance (2019, ‘21,’22,’23, & ’24) in its 11th year of competition. In 2019, the team finished second overall, coming up just one point shy of the championship.
  • Historical Team Postseason Stats:

2019 (Chastain): Points Finish: 2nd; Wins: 3; Poles: 1; Top-Fives: 10; Top-10s: 18

2021 (Hocevar): Points Finish: 8th; Top-Fives: 2; Top-10s: 3
2022 (Hocevar): Points Finish: 10th; Poles: 1; Top-Fives: 7; Top-10s: 12
2023 (Hocevar): Points Finish: 4th; Wins: 4; Top-Fives: 11; Top-10s: 13
2024 (All-Star): Points Finish: 10th; Wins: 1; Top-Fives: 5; Top-10s: 9

No. 4 AutoVentive / Precision Vehicle Logistics Chevrolet Silverado RST
Driver: Connor Hall | Crew Chief: Mike Shiplett

Read Connor’s Bio

  • Hall’s Bristol Stats:

Connor Hall will make his first-career start in any series at Bristol on Thursday.

  • Shiplett’s Bristol Stats:

NCS Starts: 9; Top-10s: 1; Best Finish: 8th (2022).

NOAPS Starts: 13; Wins: 2 (Kasey Kahne, 2007 & Kyle Larson, 2018); Poles: 2 (Kyle Larson, 2017 & Cole Custer, 2019); Top-Fives: 7; Top-10s: 8.

NCTS Starts: 6; Best Finish: 13th (2024).

  • On the Truck: Hall’s No. 4 Chevrolet Silverado RST will race with support from AutoVentive and Precision Vehicle Logistics.
  • Recapping New Hampshire: Connor Hall and the DQS Solutions & Staffing team made gains in New Hampshire. After starting 27th, Hall passed a handful of trucks and maintained 24th in both opening stages. The No. 4 team remained on the lead lap throughout the entire race and made solid improvements to the truck’s balance. Hall crossed the line in 22nd-place in his fourth-career NCTS start.
  • Quoting Hall: You’ve raced at a bunch of different track types in the truck this year, but have yet to run at a high-paced short track like Bristol. What do you need to focus on to have a good showing on Thursday?

“Bristol is a very line-sensitive racetrack, so I need to mind my P’s and Q’s the entire 250 laps and make sure I hit my marks in every corner. I’ve never raced anywhere that has PJ1 on the track surface, so that will be a new learning experience as well. My goal for Thursday night is to have our best qualifying effort yet, and that should put us in a good position for a better showing in the race. If we can maintain our track position with our AutoVentive / Precision Silverado, we should be in a good spot to bring home a solid finish for the No. 4 team.”

About AutoVentive: AutoVentive is an industry-leading Software as a Service (SaaS) applications developer providing customized solutions to the automotive logistics industry. The company is part of Liberty Hill Equity Partners, LLC, a Cincinnati-based private equity firm.

About Precision Vehicle Logistics: Precision Vehicle Logistics is a customer-focused group of professionals committed to service excellence in finished vehicle logistics. Precision offers a unique combination of talented experience, industry-leading software and systems, and a network of partners and resources to deliver customized solutions to the world’s leading automakers.

No. 42 Vetted Ventures Chevrolet Silverado RST
Driver: Parker Eatmon | Crew Chief: Landon Polinski

Read Parker’s Bio

  • Eatmon’s Bristol Stats:

Parker Eatmon will make his first-career start in any series at Bristol on Thursday.

  • Polinski’s Bristol Stats:

NCTS Starts: 2; Best Finish: 16th (2025).

  • On the Truck: Eatmon’s No. 42 Chevrolet Silverado RST will race with support from Vetted Ventures, a private sales and acquisitions management firm.
  • Recapping New Hampshire: Parker Eatmon and the Operator Standard team earned their first top-10 finish together at New Hampshire. Eatmon qualified the best out of his Niece Motorsports teammates in 18th-place, but slid back to 25th in the opening two stages. The No. 42 team made adjustments in the final stage that helped him move through the field in the closing restarts to gain track position. The rookie picked up his first-career top-10 finish in 10th-place.
  • Owner Points Outlook: Eatmon’s 10th-place finish at New Hampshire kept the No. 42 team positioned 23rd-place in the owner point standings. Ahead of Bristol, the team is 24 points behind TRICON Garage’s No. 15 team in 22nd, and nine points ahead of Kaulig Racing’s No. 10 team in 24th.
  • Quoting Eatmon: Though you haven’t raced at Bristol before, do you think your experience on the concrete at Dover earlier this year will help you get acclimated here?

“I think having that race at Dover under my belt will help me, especially because the tracks are both concrete-based. Going to Bristol for the first time, I at least know how the surface reacts, which should be pretty valuable. I think you have to pay attention to the lapped traffic here and how you navigate through it, since that is typically a big factor in the Truck Series races. I’ve been going back and watching past races to see how the other drivers raced this track, and the simulator has been helpful to prepare me as well. I feel pretty optimistic that our Vetted Ventures team can have a good run this week.”

About Vetted Ventures: Vetted Ventures is a pioneer in revolutionizing private sales and acquisitions management through an ecosystem of exclusive clients with the ability to be represented by one company across different industries. We aim to provide our clients with the opportunities they seek backed by the service they deserve. To learn more about the company, please visit www.Vetted-Ventures.com.

No. 44 BLAC / GoKartMania Academy Chevrolet Silverado RST
Driver: Andrés Perez de Lara | Crew Chief: Wally Rogers

Read Andrés’ Bio

  • Pérez de Lara’s Bristol Stats:

NCTS Starts: 3; Top-10s: 1; Best Finish: 8th (2025).

ARCA Starts: 3; Top-Fives: 2; Top-10s: 3; Best Finish: 3rd (2023).

  • Rogers’ Bristol Stats:

NCS Starts: 11; Best Finish: 18th (2014).

NOAPS Starts: 13; Top-Fives: 2; Top-10s: 7; Best Finish: 3rd (twice – 2001 & 2006).

NCTS Starts: 11; Top-Fives: 1; Top-10s: 2; Best Finish: 3rd (2004).

  • On the Truck: Pérez de Lara’s No. 44 Chevrolet Silverado RST will race with support from BLAC (a Mexican technology company) and GoKartMania (an indoor go kart race track chain). The two brands have joined forces to sponsor the fastest go kart racers in Mexico for a fully-funded Formula 5 seat. To learn more, visit https://blac.racing/en.
  • Recapping New Hampshire: Andrés Pérez de Lara and the Telcel team had a fast truck in New Hampshire, but were unfortunately swept away in a late-race incident. Pérez de Lara started deep in the field in 29th, but made a lot of ground in the first stage up to 17th. In the second stage, the No. 44 climbed even further up to 11th. The team was in contention for a top-10 finish late in the going, but a spinning truck bounced off the right side door and forced a late pit stop. The team was credited with a 27th-place result.
  • Driver Points Outlook: Despite finishing 27th in New Hampshire, Pérez de Lara gained a spot in the point standings up to 14th-place overall. Entering Bristol, the sophomore driver is only nine points behind Brenden Queen in 13th, and three points ahead of Justin Haley in 15th.
  • Quoting Pérez de Lara: In last year’s fall race, your team had a great run, but you had a lot going on earlier this year in the spring. What do you need to do to get back into the top-10 this time around?

“We had a really strong race in the fall, and I think the track races a little differently when you compare it to the spring. More than anything, we just need to execute a clean day on Thursday. I put ourselves in a bad situation with qualifying earlier this year and that really affected our race. Track position is going to be important, so if you have a good qualifying result, you should be able to stay up there. We’ve shown pace here before, so I’m hopeful that our BLAC / GoKartMania Academy Chevy will be fast this week.”

About BLAC: BLAC is a technology and logistics company specializing in real-time tracking, asset visibility, and intelligent monitoring solutions for transportation, providing also location and condition data in real time for all shipments in the entire supply chain operations. With operations and coverage at an international level, BLAC provides advanced tracking technology designed to help companies reduce risk, improve operational control, and protect high-value cargo through real-time visibility and smart alert systems.

Through its innovative platform and 24/7 monitoring capabilities, BLAC supports businesses across multiple industries with scalable solutions focused on logistics security, transportation efficiency, and asset recovery. With years of experience in GPS tracking, supply chain visibility, and transportation security, BLAC continues to position itself as a trusted technology partner for companies seeking smarter and safer logistics operations.

About GoKartMania: GoKartMania is Mexico’s leading indoor go-kart track, a 100% Mexican company with a global presence. Their karts are of European origin and feature the most precise timing system. At GoKartMania, you’ll find activities for the whole family and a wide variety of race formats and activities.

GoKartMania is the ideal place for both beginners and seasoned motorsport enthusiasts. From a fun-filled, adrenaline-fueled afternoon with the family to competing in high-level series and championships, including position races, knockout format, endurance races, and karting clinics. They also offer birthday parties, team building activities, product launches, and much more.

No. 45 Utilitra Chevrolet Silverado RST
Driver: Landen Lewis | Crew Chief: Phil Gould

Read Landen’s Bio

  • Lewis’ Bristol Stats:

Landen Lewis will make his first-career NCTS start at Bristol on Thursday.

ARCA Starts: 2; Top-Fives: 1; Top-10s: 1; Best Finish: 2nd (2024).

  • Gould’s Bristol Stats:

NOAPS Starts: 12; Top-10s: 3; Best Finish: 9th (2013).

NCTS Starts: 10; Top-Fives: 3; Top-10s: 6; Best Finish: 3rd (2019).

  • On the Truck: Lewis’ No. 45 Chevrolet Silverado RST will race with support from Utilitra, a woman-owned firm specializing in utility and technology solutions with a diverse team of specialized professionals. Bristol marks Utilitra’s first race of the season as a primary sponsor with Lewis.
  • Recapping New Hampshire: Landen Lewis and the J.F. Electric team had their race ruined by an early crash due to contact from the No. 5 truck on lap 14. Lewis, with heavy damage to the right side and rear end of his truck, was able to remain on track despite being several laps down. The No. 45 team came home with a 32nd-place finish, but most importantly, were able to clinch their spot in the Owner’s Chase for the Championship. Lewis will lead the team to a bid for the owner’s championship beginning next race at Bristol Motor Speedway.
  • Owner Points Outlook: With the owner points reset following the regular season finale at New Hampshire, the No. 45 team enters the Chase as the ninth seed. The team is 65 points behind the leading Front Row Motorsports No. 34 team, five points behind Spire Motorsports’ No. 77 Chevrolet in eighth, and five points ahead of ThorSport Racing’s No. 88 team in 10th.
  • Quoting Lewis: Now that your team has secured its spot in the Chase, what are your biggest goals for the rest of the season?

“I view this weekend in Bristol as a clean slate for us to reset as we head into the last seven races. One of the biggest things I will try my best at will be staying consistent throughout all of these races and not wrecking out or doing anything that we don’t need to do. If we can consistently run up front, I feel like we can slowly chip away at the points. I would love to get a win at some point too. I feel great heading into the weekend with our Utilitra Chevy and am looking forward to competing for an owner’s championship.”

About Utilitra: Utilitra is a woman-owned firm specializing in utility and technology solutions with a diverse team of specialized professionals. Utilitra is committed to solving their client’s unique challenges, whether one expert or a team of experts is needed. By adapting to the needs of their respective industries, Utilitra has built a range of services for their utility and technology partners.

About Niece Motorsports: Niece Motorsports is a professional auto racing team that has competed in the NASCAR CRAFTSMAN Truck Series since 2016. The team is owned by Josh Morris of DQS Solutions and Staffing and the Fowler Family of J.F. Electric and Utilitra, and was founded by United States Marine Corps Veteran Al Niece. At its 80,000 sq. ft. headquarters in Salisbury, NC, Niece Motorsports is a full-service race vehicle build shop as well as a customizable fabrication shop for any manufacturing needs.

Follow the Team: To keep up to date with the latest team news, visit niecemotorsports.com or connect on Facebook and Instagram (@NieceMotorsports) as well as X (@NieceMotorsport).

NASCAR 26 Launches Today on PC, PlayStation 5 & Xbox Series X|S

Gold Edition Available Now Before the Standard Edition Releases on September 18

CHELMSFORD, Mass. – Sept. 15, 2026 –NASCAR and iRacing Studios are excited today to kick off the early access launch period for Gold Edition owners of NASCAR 26, the newest installment in the best-selling racing game franchise, on PlayStation 5Xbox Series X|S and PC via Steam. True NASCAR and racing fans can get their careers started now before the game’s Standard Edition releases on September 18. Race as your favorite drivers across all four premier NASCAR series – the NASCAR Cup Series, NASCAR O’Reilly Auto Parts Series, NASCAR Craftsman Truck Series, and ARCA Menards Series – in the best NASCAR experience ever delivered on consoles.

Launch Trailer: YouTube

Players can purchase NASCAR 26’s Gold Edition today for $79.99, unlocking the full game along with the Season Pass, featuring four monthly DLC packs through the end of the year including new paint schemes, fire suits, and career mode perks (VIP employees, 1,000 rep points, and a $10,000 career bonus). Pre-ordering either the Gold Edition or the Standard Edition ($59.99) before September 18 will unlock an additional $5,000 career bonus, 500 career reputation points, and an exclusive Kyle Larson paint scheme.

“The response to NASCAR 25 reflected the momentum we’re seeing across NASCAR and gave us a strong foundation to build from,” said Nick Rend, Vice President of Interactive & Emerging Platforms at NASCAR. “Over the past year, we’ve worked closely with iRacing Studios and listened to our community to identify where we could make the experience better. NASCAR 26 is the result of that work, and you can see it across the game, from how the cars drive and tracks evolve to cross-platform play that brings players together.”

Built in collaboration with NASCAR and powered by iRacing Studios’ industry-leading simulation technology, NASCAR 26 continues the franchise’s commitment to delivering the most authentic representation of the sport both on and off the track. Become a legend in the improved Career Mode, take on opponents in competitive cross-platform online multiplayer, and fight for the championship in The Chase, a new standalone mode. There’s also a groundbreaking dynamic track feature that evolves over each race weekend, a new Peak Performance training mode, dramatically improved graphics, lighting and much more.

Key Features

  • Favorite Drivers & Tracks: Race across the NASCAR Cup Series, NASCAR O’Reilly Auto Parts Series, NASCAR Craftsman Truck Series, and ARCA Menards Series with your favorite drivers and tracks from each series.
  • Improved Career Mode: Career Mode returns deeper than ever, featuring new weekly strategic planning decisions with Facility Upgrades that shape your journey from day one, along with performance coaching and tips from NASCAR greats Steve Letarte and Jamie McMurray.  
  • New Game Modes & Features: Experience the thrill of The Chase, a new customizable standalone mode where you fight for a championship over the last 10 races of the season against the field of your choice, along with a new Peak Performance training mode to perfect your abilities on every track plus cross-platform multiplayer.
  • New Upgrades & Enhancements: Enjoy visual upgrades across the entire game, including improved graphics, skies, and dynamic lighting and cloud interactions, plus better replay cameras and an all new particle system for enhanced smoke, debris and additional effects. On the track, you’ll experience an all new tire and braking model for a more authentic racing experience along  with dynamic track technology that changes the grip over the course of a race weekend. 
  • And So Much More: Discover a ton of other additions, such as burnout celebrations, an all-new Ram truck, a new spotter (Freddie Kraft), new tracks (including the Qualcomm Circuit at Naval Base Coronado, Chicagoland, and St. Petersburg), a trophy room, an enhanced paint kit, and all new (fully customizable!) driver ratings for 2026. 

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

For more information, visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.

About iRacing
The world leader in the online racing simulation and gaming market, iRacing was founded in 2003 by Dave Kaemmer, co-founder of Papyrus Design Group, and John Henry, principal owner of the Boston Red Sox and Liverpool Football Club and co-owner of Roush Fenway Racing. iRacing has developed dozens of formal partnerships in the motorsport industry to help create the most authentic racing simulation in the world, including with NASCAR, INDYCAR, the FIA, Mercedes-AMG Petronas F1 Team, and numerous other car manufacturers, tracks, and racing series. Alongside its PC simulation, iRacing also produces the official console games of NASCAR (beginning in 2025) and the World of Outlaws, as well as the fantasy off-road racing game ExoCross. Learn more at www.iracing.com.

Swedish Hometown To Honor Indy 500 Winner Rosenqvist With Public Celebration

INDIANAPOLIS (Tuesday, Sept. 15, 2026) – 2026 Indianapolis 500 presented by Gainbridge winner Felix Rosenqvist will be honored Saturday, Dec. 5 by his hometown, Värnamo, during a public celebration in the Swedish city.

Local residents, motorsports fans and visitors from near and far are invited to join the city in celebrating his historic victory May 24 in the Indianapolis 500. The free, family-friendly event will take place in central Värnamo with Rosenqvist as the guest of honor.

“Celebrating an Indy 500 victory in my hometown will be an unforgettable way to conclude the best year of my life,” Rosenqvist said. “Sharing an occasion like this with everyone in Värnamo, where the dream began, will feel completely surreal. It will truly be one of those pinch-me moments.

“It is truly amazing to think that we will all be able to experience and share this together. I am really looking forward to seeing friends, family and everyone else in Värnamo in December.”

The program will include tributes from the stage, interviews, live music and motorsports-themed activities. Representatives from INDYCAR will take part in the celebration. Additional news and highlights will be announced closer to the event.

Rosenqvist earned his first victory in ”The Greatest Spectacle in Racing” in the No. 60 Honda for Meyer Shank Racing w/Curb Agajanian. He beat David Malukas of Team Penske by .0233 of a second in the closest finish in the century-plus history of the race.

“Felix Rosenqvist’s success is an outstanding achievement that has inspired tremendous pride and joy throughout Värnamo,” said Staffan Svensson, project manager and destination development officer at Värnamo Municipality. ”We want to give the people of Värnamo and the motorsports community an opportunity to celebrate him together, while also showcasing the strong sense of community and local pride that exists here.”

The event is being jointly organized by Värnamo Näringsliv, Värnamo City and Värnamo Municipality.

“This partnership reflects the strong sense of community that makes Värnamo what it is,” said Anki Hansson of Värnamo Näringsliv. ”Together, we want to create a public celebration that honors Felix while also welcoming visitors to Värnamo.”

FOX SPORTS, WILMER VALDERRAMA’S WV ALTERNATIVE & NASCAR STUDIOS ANNOUNCE SUÁREZ PREMIERE SET FOR SEPTEMBER 17 ON FS1

Kicking Off National Hispanic Heritage Month, Documentary Follows NASCAR Star Daniel Suárez’s Emotional Homecoming During Historic 2025 Mexico City Race Weekend

Special Preview Airs Tonight, Sept. 15 on FOX Deportes, Documentary Available on Tubi Following FS1 Debut

Film Presented by Freeway Insurance

LOS ANGELES – FOX Sports, Wilmer Valderrama’s WV Alternative and NASCAR Studios today announce SUÁREZ, a new documentary chronicling NASCAR star Daniel Suárez’s emotional homecoming during the 2025 Mexico City race weekend. Premiering Thursday, Sept. 17, at 10:00 PM ET on FS1 in celebration of National Hispanic Heritage Month, the film captures a defining chapter in Suárez’s groundbreaking career as Mexico and the United States rally around one driver, one race and one unforgettable moment.

The documentary will have a special preview tonight, Tuesday, Sept. 15, at 9:00 PM ET on FOX Deportes and will also be available on Tubi beginning Saturday, Oct. 17 in the U.S., Mexico and LATAM markets following its FS1 debut.

Set against NASCAR’s historic return to Mexico City and its first championship race outside the United States since 1958, SUÁREZ follows the three-time Cup Series race winner back to the country that shaped him. After leaving Mexico to pursue his NASCAR dreams in the United States, where he would go on to become the first Mexican-born driver to win a NASCAR Cup Series race, Suárez returns home, racing not just for victory, but for something greater. The full-circle moment underscores what Suárez’s rise has meant for NASCAR and for a new generation of fans.

“The most compelling sports stories are the ones that resonate far beyond the competition itself, and Daniel’s is one of them,” said Barry Nugent, Vice President, Development & Original Programming, FOX Sports. “Daniel’s journey is defined by perseverance, sacrifice and an unwavering pride in where he comes from. He has opened doors, inspired fans and has given the next generation someone to see themselves in. We are proud to partner with WV Alternative and NASCAR Studios to share this deeply personal chapter in Daniel’s life.”

Through intimate access to Suárez, his family and those closest to him, SUÁREZ traces his journey from his beginnings in Monterrey to the highest level of American motorsports, exploring the experiences, relationships and sense of identity that have shaped his career, including the many sacrifices his family made to support his racing ambitions.

“Coming back to Mexico and racing in front of my home country was something I had dreamed about for a long time, but I don’t think I fully understood what it would mean until I was there,” said Suárez. “There were so many emotions that weekend, the pressure, the support from my family and fans, and thinking about everything I had gone through to get to that point. Mexico will always be a huge part of who I am, and being able to race there at the highest level was an incredibly meaningful moment in my life. I hope people watching this film can understand where I came from, what this journey has meant to me and feel inspired to chase their own dreams, no matter where they start.”

After an accident in qualifying forces Suárez into a backup car and to the rear of the field for the 2025 NASCAR O’Reilly Auto Parts Series race, Suárez captures an emotional and historic victory with his home crowd behind him. More than a story of one driver or one race, SUÁREZ is a portrait of a man who never had to choose between where he came from and where he was going.

“Daniel’s story is one of ambition, sacrifice and perseverance, the kind of story you hope to find and have the opportunity to tell,” said Wilmer Valderrama, Executive Producer, WV Alternative. “We were honored to bring his journey to life and give audiences a deeper look at the person behind the driver. It’s a story that we believe will stay with you long after the film ends, and we can’t wait for audiences around the world to experience Daniel’s journey for themselves.”

“When I first started at NASCAR in the spring of 2024, Daniel’s story against the backdrop of our planned Mexico City race weekend quickly got my attention,” said John Dahl, NASCAR SVP of Original Content. “I had great experiences working with filmmaker Mario Diaz, and I reached out to him about doing a film on Daniel’s journey back home. We were soon connected with Wilmer Valderrama’s WV Alternative team, and it was a perfect match, both in terms of the production and the subject himself. Daniel immediately understood the impact telling his inspiring story could have. He and his wife Julia couldn’t have been more cooperative in our collective effort to bring this documentary to audiences everywhere.”

SUÁREZ is directed by Mario Diaz and is executive produced by Wilmer Valderrama and Jessica Acevedo of WV Alternative along with Tim Clark, John Dahl and Tally Hair of NASCAR Studios and Eric Shanks, Brad Zager and Nugent from FOX Sports. Ariana RotsteinCarl HansenMichael VayderRita O’Dea serve as producers.

The film is presented by Freeway Insurance.

FOX Sports Films is dedicated to presenting captivating global sports documentaries through an unconventional and entertaining lens. Working with FOX Sports’ league and conference partners, the brand produces original programming, connecting live sports events to sports culture.

For more information, visit FOX Sports Press Pass and follow @FOXSportsPR on X.

— FOX SPORTS —

About FOX Sports

FOX Sports is the umbrella entity representing Fox Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2 and FOX Soccer Plus. FOX Sports’ digital properties include the FOX Sports App and FOXSports.com, which provides instant scores, stats and stories from across the sports world. Live streaming video of FOX Sports content is available via FOX One, Fox Corporation’s wholly owned, direct-to-consumer subscription streaming service. Also included in FOX Sports’ portfolio are FOX’s interests in joint-venture businesses Big Ten Network and the UFL and a licensing agreement that established the FOX Sports Radio Network.

About WV Alternative Studios

WV Alternative is a division of Wilmer Valderrama’s production company dedicated to bringing compelling stories and original formats to audiences worldwide. With a proven track record of developing and producing premium content across documentary, reality, and competition genres.

Most recently, the company produced the critically acclaimed Netflix three-part documentary series, Dancing for the Devil: The 7M Tik Tok Cult. The company has brought numerous successful projects to life, including The Ricardo Laguna ProjectThe Hollywood Puppet Show (Fuse), Douglas Family Gold (Oxygen), and King of the Floor(YouTube’s Nuevon). WV Alternative has collaborated with some of the industry’s leading networks and platforms, including Netflix, ABC, CBS, A&E, TNT, SundanceTV, Disney, and Nickelodeon.

Through innovative storytelling and a passion for authentic voices, WV Alternative continues to create impactful content that resonates with audiences around the globe.

About NASCAR Studios

NASCAR Studios is the dedicated hub for developing world-class, on-demand content and dynamic storytelling executions on behalf of America’s No. 1 form of motorsports, from original films, series, and podcasts to driver and team-focused content. Recent releases include Amazon Prime Video projects Full Speed: The Daytona 500Kyle Larson vs. The Double and the multi-part Earnhardt, along with the FOX Sports documentary We’ve Lost Dale Earnhardt: 25 Years Later and the Xumo Play/YouTube docuseries RISING.

The Silo That Quietly Limits Every Marketing Channel

Photo by depositphotos at https://depositphotos.com/

Marketing teams often organize their work into separate lanes — social media over here, email over there, search visibility handled by an entirely different specialist or agency. That separation feels tidy on an org chart, but it usually leaves real value on the table that only shows up once channels start talking to each other.

Why Isolated Channels Underperform

Each individual marketing channel generates its own useful data, but that data rarely gets shared across teams working in silos. Paid search campaigns reveal exactly which keywords and messaging convert well, insight that could directly inform organic content priorities. Social media engagement patterns show what topics and formats actually resonate with an audience, information that’s equally valuable for planning a content calendar. When these insights stay locked within individual channels rather than feeding into a broader strategy, a business ends up repeating research that other teams have already effectively done.

How Content Marketing and Organic Search Reinforce Each Other

Content built purely for search rankings, without broader marketing context, often reads as dry and formulaic — technically optimized but not particularly compelling to an actual reader. Content built purely for engagement, without any search consideration, may perform well temporarily on social platforms but fail to generate any lasting, ongoing traffic once that channel’s attention moves on to something else. Content designed with both goals in mind — genuinely valuable to readers while structured to perform well in search — tends to deliver value on both fronts simultaneously, extending a piece’s usefulness well beyond its initial publication.

What Paid Advertising Data Reveals About Organic Strategy

Paid search campaigns generate fast, measurable data about which keywords actually drive conversions, since results appear within days rather than the months organic strategies typically require. This data offers a shortcut for organic content planning — rather than guessing which topics might convert well, a business can look directly at paid campaign performance to identify already-validated priorities worth building organic content around. Similarly, a business already ranking well organically for a specific term might choose to deprioritize paid spend on that exact keyword, redirecting budget toward areas where organic visibility doesn’t yet exist.

Email lists represent an audience that’s already engaged with a business, and this relationship can inform search strategy in ways that are easy to overlook. Common customer questions surfaced through email replies or support inquiries often reveal content gaps worth addressing through organic search content, since if customers are asking a question directly, it’s likely other potential customers are searching for the same answer online. Conversely, well-performing organic content can be repurposed for email campaigns, extending its value to an audience that may not have found it through search alone.

Building Brand Recognition That Supports Every Channel

Consistent brand messaging across every channel — social media, email, advertising, and organic content — builds a cumulative recognition effect that benefits search performance indirectly. Search engines increasingly factor in signals related to brand authority and recognition, meaning a business with strong, consistent visibility across multiple channels often sees organic performance benefit from that broader brand presence, even without any changes to search-specific tactics.

Coordinating Strategy Across Teams or Vendors

Achieving this kind of integration requires deliberate coordination, whether that means a single internal marketing team managing multiple channels or several external vendors handling different pieces of the strategy. Regular cross-channel reporting, shared access to performance data, and scheduled strategy discussions that span beyond a single channel’s silo all help surface the kind of insights that get missed when channels operate entirely independently of each other.

Common Barriers to Integration

A few recurring obstacles tend to prevent this kind of coordination in practice: separate vendors or team members who rarely communicate directly with each other, reporting structures that measure each channel in isolation without cross-channel context, and a general assumption that search, social, and paid advertising are fundamentally different disciplines that don’t benefit from shared insight. Addressing these structural barriers, rather than accepting them as an unavoidable cost of specialization, tends to unlock meaningful efficiency gains that specialization alone can’t achieve.

What This Looks Like in Practice

A genuinely integrated approach typically involves shared reporting dashboards visible across teams, regular strategy syncs that explicitly connect insights across channels, and a content calendar informed by data pulled from paid, social, and email performance simultaneously. This kind of coordinated SEO marketing is exactly what a growing number of Utah businesses are adopting, since it lets each channel’s data continuously sharpen the others’ strategy rather than treating every channel as its own separate scorecard. This level of coordination requires more upfront organizational effort than managing channels independently, but it tends to compound in value over time.

Where to Start if Channels Are Currently Siloed

Businesses realizing their channels operate in isolation don’t need to overhaul everything at once. A reasonable starting point involves simply getting the people or vendors managing each channel into the same conversation on a recurring basis, even informally, to compare notes on what’s working. From there, identifying one or two clear opportunities — like using paid search data to inform the next quarter’s content topics, or repurposing a high-performing blog post into an email campaign — provides an early, tangible example of the value integration can unlock. Momentum tends to build naturally once a team sees a concrete result from breaking down one silo, making the next round of coordination easier to justify and implement.

Conclusion

Marketing channels perform better together than in isolation, and search visibility is no exception to that pattern. Businesses willing to break down the silos separating their channels tend to extract far more value from the same overall marketing investment.

Why a Top Ten Shootout Doesn’t Mean a Ten-Car Race

A driver knocked out of Supercars qualifying can still line up when the race starts. The elimination ends their opportunity to advance through qualifying, while the lap time they have already set helps determine their starting position. The Top Ten Shootout settles the front of the grid. Cars outside that group still have places behind it, subject to the eligibility requirements and any changes to the final starting order.

Supercars uses several qualifying formats, so the route into a shootout depends on the event. Its 2026 format guide describes Format 3 as a three-part session, with two knockout stages followed by the Top Ten Shootout. Drivers advance by setting times within the required group at each cutoff. Those who miss out stop qualifying, but their times still help determine the starting order. The session narrows the contest for the leading starting positions.

What the knockout ends

The wording can be confusing because “eliminated” often describes the end of an entire competition. In qualifying, the immediate question is whether a driver can continue setting times in the next part of the session. A car outside the cutoff loses that opportunity. Its earlier effort still has a purpose, since the cars eliminated together must be placed in order on the grid.

In poker, leaving a hand and leaving a tournament also mean different things. A fold gives up a player’s claim to the pot, the chips contested during that hand. Any chips already committed stay there; the rest of the player’s stack remains available for later hands. The remaining players can finish the hand, while the player who folded waits.

Folding a tournament hand at Ignition Australia does not itself eliminate a player who still has chips. Losing the remaining stack can end an entry, although some formats allow a player to replenish it under defined rules. A permitted re-entry begins another entry after elimination. None of those provisions is needed simply to fold and remain in the tournament.

A poker player chooses to fold; a driver misses the next qualifying stage through the timing classification. Neither exit automatically ends participation in the larger competition.

Where the other cars start

Under Supercars’ 2026 Format 3 rules, all cars take part in Q1, the first qualifying stage. The fastest 18 advance. Their times are cleared for the next stage, while the cars left behind take the grid places from 19th onwards, ordered by their Q1 times.

Q2 then reduces those 18 cars to ten. The eight that miss the shootout occupy positions 11 to 18, ordered by their Q2 times. They have finished qualifying, but they have not disappeared from the race.

The ten remaining cars contest the shootout, running from tenth fastest in the preceding session through to the fastest. Each driver completes a warm-up lap before the timed lap, then returns to the pits afterward. The shootout classification determines positions one to ten. Their Q2 ranking sets the running order, rather than guaranteeing the same place on the grid.

The grid is therefore assembled from separate stages. 

Diagram showing how Supercars qualifying stages determine positions throughout the race grid

Q2 times are cleared for the drivers who advance to the shootout, so their earlier pace earns another opportunity without fixing their starting position within the top ten. Drivers eliminated in Q2 are ranked by their Q2 times, even if they went quicker in Q1. Combining everyone’s best laps from the whole session would produce a different kind of classification.

Other formats take a different route. Format 2 sends the fastest ten from Q1 into Q2, while Format 1 uses a single qualifying session, followed by a shootout at the endurance events. The event’s qualifying format therefore needs to be established before interpreting its results.

Missing an advancement cutoff also differs from failing to meet the minimum qualifying lap time. The sporting rules normally prevent a driver outside that time limit from competing further, although the stewards can accept exceptional circumstances. Penalties and withdrawals can also alter the grid.

From a timed lap to a crowded track

Cars are spread across the road in this iRacing race start at Sandown. Later elevated views show the field stretching through a bend, with some cars alongside one another and others following behind. Drivers further back occupy different lines through the same corner, with their available space shaped by the surrounding cars.

The footage shows racing among a field, without establishing how its grid was decided. Each driver begins among particular neighbors. Once those cars are moving together, the order can change, and the space available depends on where everyone else is.

Starting further forward can reduce how much traffic a driver initially faces. Simon Baggus’s racecraft guide connects qualifying position with cleaner air and discusses adapting the racing line when attacking or defending. Admittedly, it is on SIM racing, but it tells us how a starting place shapes those opening circumstances without deciding how the race will finish. The fastest line through an empty corner may become unavailable when another car occupies it. Qualifying establishes the initial order before drivers face those interactions.

On a qualifying results sheet, the stage at which a driver stopped advancing explains which group determines their grid position. A Q2 exit belongs among the cars behind the shootout participants. To establish whether that driver will race, look at the final starting grid, rather than treating the word “eliminated” as confirmation of their absence.

Exploring Different Types of Jili Games and How They Vary

Jili games present a variety of formats instead of one standardized style of gameplay. Available through platforms like GameZone, this collection includes slots, fishing games, arcade titles, bingo, and table and card games. Differing in mechanics, player interaction, rules, and tempo, these categories offer diverse experiences for various player preferences.

Understanding these formats provides a straightforward way to compare overall gameplay categories before exploring specific titles. This article examines the main types of Jiligames found on GameZone and explains how their core features differ.

Categories of Jili Games

Slot Games

Slots typically revolve around spinning reels displaying symbols and combinations. The goal involves matching patterns that yield rewards based on individual game rules. Themes and bonus features can vary significantly between titles.

Examples on GameZone include the Super Ace series, Golden Empire, and Fortune Gems series, illustrating different reel-based interpretations. The essential focus lies in the reels, symbols, and payout combinations that drive gameplay.

The core interaction is centered around spinning reels where players anticipate different symbol combinations, which can activate win lines or bonus rounds. Variations occur between titles, including the number of reels, paylines, and special features such as wilds and scatters, but the basic framework remains consistent.

Fishing Games

Offering a different style, fishing games center on arcade-style mechanics inspired by actual fishing. Instead of reels, these involve aiming and shooting interactive targets such as fish, requiring skillful engagement.

Ocean King Jackpot, Jackpot Fishing, and Mega Fishing represent this category on GameZone. The key trait is the hands-on fishing mechanic, which contrasts with the passive nature of slot spins.

These games often include varied fish species with different behaviors and difficulty levels, and players must aim strategically to maximize points or trigger jackpots. The fishing theme adds a layer of immersion, making these games appealing to those who seek more interaction and excitement beyond chance.

Arcade Games

These games emphasize short, fast-paced formats with varied objectives and controls. Unlike categories sharing a uniform mechanic, arcade titles feature diverse interaction methods.

Examples such as Mines and Color Game showcase the variety within this category. Gameplay relies on quick decision-making, reaction time, or pattern recognition unique to each game.

Arcade games often focus on player skills and reflexes, providing immediate feedback and dynamic challenges. They may range from puzzle-like tasks to fast timed challenges with distinct rules for each title, catering to players who enjoy active participation and skill mastery.

Bingo Games

Bingo focuses on numbers and pattern matches through card marking. This format differs distinctly from slot reels or interactive fishing styles.

Jili’s bingo selections at GameZone include iRich Bingo, Super Bingo, and Jackpot Bingo. While presentations vary, the main gameplay mechanic consistently involves numeric matching and chance-based draws.

Bingo games often involve multiple cards, and winning depends on completing specific patterns or filling a card before opponents. Variations can include added bonus rounds, multipliers, or special wild numbers, enhancing gameplay without changing the core numeric matching.

Table and Card Games

Traditional casino games involving cards, dice, or table mechanics fall here. Each title maintains specific rules, and strategies can vary based on the game.

Blackjack, Baccarat, and Sic Bo are included on GameZone. Player familiarity with standard casino gameplay helps, although rule sets differ between titles, necessitating focus on individual instructions.

These games often incorporate betting strategies and statistical probabilities, offering a different kind of engagement that appeals to players who prefer strategy and decision-making over purely chance-based outcomes.

Comparing Jili Game Types

Game TypeCore Gameplay FormatGameZone ExamplesKey Differentiators
SlotsReels and symbol combinationsSuper Ace, Golden Empire, Fortune GemsReel-centered with matching symbols
FishingFishing-style interactive aimingOcean King Jackpot, Jackpot Fishing, Mega FishingActive, skill-based fish-catching
ArcadeShort, varied interactive gamesMines, Color GameDiverse quick mechanics per title
BingoNumber and pattern matchingiRich Bingo, Super Bingo, Jackpot BingoNumber-focused gameplay
Table & Card GamesClassic table and card formatsBlackjack, Baccarat, Sic BoEstablished card/dice casino rules

Format

Slots operate through spinning reels; fishing games involve aiming and capturing; arcade games offer fast-paced, varied challenges; bingo relies on numeric draws; table and card games are played with cards or dice under predefined casino rules.

Player Interaction

Slots usually engage players passively. Fishing and arcade games require direct interaction and quick reflexes. Bingo involves marking numbers attentively. Table and card games demand wagering strategies and decisions.

Rules and Complexity

Each category follows distinct rules. Slots depend on paytables, fishing games have varied scoring, arcade games vary widely, bingo relies on number matching, and table/card games adhere to formal casino procedures.

Pace

Slots vary in speed but often maintain moderate pace. Fishing and arcade games frequently demand rapid input. Bingo tends towards slower, more methodical play. Table/card games fluctuate based on player strategy and game type.

Selecting a Jili Game Type to Play

Choosing a flexible approach centered on gameplay preference can narrow options:

  • An interest in reel spins points towards slots.
  • A desire for interactive, skillful play suggests fishing games.
  • Enjoyment of short, diverse challenges makes arcade games ideal.
  • Preference for number matching leads to bingo titles.
  • Familiarity with classic casino games favors table and card options.

Starting with a preferred style eases exploration, especially for newcomers or those seeking a beginner-friendly overview. Selection depends on personal comfort and interest, not a universal “best” choice.

Essential Advice Before Playing

  • Individual Jili PH titles possess unique features and rules, even within the same category.
  • Game instructions clarify nuances vital for optimal play.
  • Outcomes remain unpredictable due to inherent randomness despite understanding game mechanics.
  • Checking current GameZone listings ensures access to the latest Jili games.
  • Implementing responsible gaming practices, such as setting limits, promotes enjoyable experiences.

FAQs

Q1: What are the main Jili game types?
Slots, fishing games, arcade games, bingo, and table/card games form the core categories available.

Q2: How do fishing games differ from slot games?
Fishing games demand active aiming and interaction, while slots rely on spinning reels and symbol matches.

Q3: How to choose among different Jili games?
Identify preferred gameplay formats, check the rules of individual titles, and select what aligns best with personal interests.

DOLLY PARTON’S SIGNATURE PINK BUTTERFLY TO TAKE FLIGHT AT BRISTOL DURING BASS PRO SHOPS NIGHT RACE WEEKEND

BRISTOL, Tenn. (Sept. 14, 2026) – Bristol Motor Speedway will honor Dolly Parton throughout Bass Pro Shops Night Race week, Sept. 17-19, with a series of tributes featuring her signature pink butterfly.

With approval from the Dollywood Foundation, BMS created a special tribute mark featuring a pink butterfly with “Dolly” across its center. The design will celebrate the late country music icon and proud East Tennessean during race week at “The World’s Fastest Half-Mile.”

The Dolly Parton tributes will include:

  • Prominent Dolly butterfly signage on the track walls and throughout the BMS property.
  • A race-ready Dolly butterfly decal made available to teams across NASCAR’s three national series to display on their race cars.
  • A Dolly Parton tribute banner that is 15 wide x 7 tall in the BMS Fan Zone where fans can write messages and add their signatures.
  • Dolly Parton’s music will be incorporated into the atmosphere throughout the BMS property during race weekend as another tribute to her unmistakable voice and extraordinary legacy.

“Dolly’s impact reaches far beyond East Tennessee, but she’ll always have a special place here at home,” said Jerry Caldwell, president and general manager of Bristol Motor Speedway. “We wanted to create a meaningful way for our fans and race teams to join us in honoring her during one of Bristol’s biggest weekends. We’re grateful to the Dollywood Foundation for helping us bring this tribute to life.”

In addition to celebrating Dolly Parton’s life, the Bass Pro Shops Night Race on Sept. 19 will feature a star-studded entertainment lineup, including Academy Award-winning actor and producer Brad Pitt as a grand marshal and two-time Indianapolis 500 winner and two-time INDYCAR Series champion Josef Newgarden as the honorary pace car driver.

Saturday’s festivities also will include appearances by WWE Hall of Famer Ric Flair, a pre-race concert by Brian Kelley, Bristol’s signature driver introductions featuring music personally selected by the competitors, a children’s choir performing the national anthem and Lee Greenwood singing “God Bless the USA” as a bald eagle soars above the stadium. Two U.S. Air Force C-130s will follow with a dramatic flyover. Fans also will receive yellow “Rowdy Towels” and unite for a Lap 18 tribute honoring Kyle Busch and his unmatched success at Bristol before the NASCAR Cup Series’ biggest stars battle under the lights.

The Bass Pro Shops Night Race weekend, Sept. 17-19, will transform Bristol Motor Speedway and the surrounding Northeast Tennessee region into a three-day celebration of racing, music and unforgettable entertainment. Championship competition in all three of NASCAR’s national series begins Thursday with the Bush’s Beans 200 ARCA Menards Series race and the UNOH 250 presented by Ohio Logistics, which opens the NASCAR CRAFTSMAN Truck Series Chase, followed by Bristol’s popular Foam Party. Friday features Nobody Trashes Tennessee Qualifying, the Food City 300 NASCAR O’Reilly Auto Parts Series Chase race and a post-race concert featuring Tim Dugger. The weekend culminates Saturday night with the 500-lap, postseason Bass Pro Shops Night Race for the NASCAR Cup Series.

For more information or to purchase tickets, visit BristolMotorSpeedway.com or call the BMS Ticket Sales Center at (866) 415-4158.

About Bristol Motor Speedway
Bristol Motor Speedway, known as The Last Great Colosseum, sits in the mountains of Northeast Tennessee near the Virginia state line. The 0.533-mile concrete oval, with 28-degree banking, hosts two major NASCAR Cup Series weekends each year, the tradition-rich Food City 500 and the crown jewel Bass Pro Shops Night Race. The venue has staged iconic moments such as the 2016 Pilot Flying J Battle at Bristol football game between the University of Tennessee and Virginia Tech (NCAA-record 156,990 fans), the 2025 MLB Speedway Classic between the Atlanta Braves and Cincinnati Reds (MLB regular-season record crowd of 91,032), the 2020 NASCAR All-Star Race, the rebirth of NASCAR Cup Series racing on dirt from 2021–2023 and sold-out concerts for Morgan Wallen and Kenny Chesney. Fans enjoy Colossus TV, the world’s largest outdoor, center-hung, four-sided video board. The adjacent Bristol Dragway is home to the NHRA Super Grip Thunder Valley Nationals, and the dragway can transform into the Thunder Valley Amphitheatre for music concerts. Opened in 1961 and acquired by Speedway Motorsports in 1996, Bristol remains one of America’s most unique and versatile sports and entertainment destinations. For more information, please visit www.bristolmotorspeedway.com.

It’s Game On at Bristol: Bass Pro Shops Night Race Has Fans Fishing for Speed and Scores

BRISTOL, TENNESSEE - SEPTEMBER 13: (EDITORS NOTE: This image was created with a variable plane focus lens) A general view of racing during the NASCAR Cup Series Bass Pro Shops Night Race at Bristol Motor Speedway on September 13, 2025 in Bristol, Tennessee. (Photo by Jonathan Bachman/Getty Images)

MOORESVILLE, N.C. (Sept. 14, 2026) – Saturday night racing in September at Bristol (Tenn.) Motor Speedway means fans keep one eye on the race and another scrolling college football scores on their iPhone. In that respect, they’re not too different from the NASCAR Cup Series drivers navigating Bristol’s high banks and short straights, who spend as much time looking at their rearview camera as they do out the windshield of their 3,400-pound racecar.

Fans, of course, get to do this while wearing shorts and a T-shirt with a cold beverage in their hand. The drivers, meanwhile, are wrapped in Nomex firesuits, sweating buckets, their hands firmly on the steering wheel as they lap the .533-mile oval in about 16 seconds at an average speed of 125 mph.

“Bristol is 500 laps of chaos,” said Cody Ware, driver of the No. 51 Rocket Doctor Chevrolet for Rick Ware Racing. “To be able to walk out of Bristol with a good result is always very rewarding, because you know how hard it is to achieve.”

With corners banked between 24 and 28 degrees connected by 650-foot-long straights, Bristol demands a sustained level of attention that makes racing there a test of mental stamina. Former Cup Series driver Kyle Petty likened racing at Bristol to “flying a jet fighter in a gymnasium.”

“Even though the distance at Bristol is not very long – a little more than 266 miles – 500 laps there is a long time,” Ware said. “The mental endurance it takes to run at 110 percent and be on your A-game from start to finish is key. You have to be laser-focused on hitting your marks, but also ready to adapt.

“Bristol is not like a traditional short track where the bottom lane is dominant throughout the race. You’re going to see people racing the middle line and the high line, and the track conditions are going to play a big part in that. You need to be on the wheel and stay ahead of those changing track conditions, and really pay attention to tire wear and what you’re feeling during the course of a run.”

While the racing at Bristol is physical, with plenty of bent fenders and hurt feelings, the physicality inside the racecar is surprisingly less so.

“With the banking at Bristol, it actually makes a race there a little less physical,” Ware said. “You feel more vertical Gs at Bristol, and that kind of holds you in place.”

Fans had plenty to hold their attention during last year’s Bass Pro Shops Night Race, with action throughout the three-hour affair while the home state Tennessee Vols were in a grudge match against the rival Georgia Bulldogs.

“We had a good car in last year’s night race at Bristol. It was fast and we executed well, but the uncontrollable aspects of the race kind of got away from us at the end,” Ware said. “The result wasn’t reflective of the effort.”

That effort gets reprised beginning on Friday with practice at 4:30 p.m. EDT followed by qualifying at 5:40 p.m. TruTV and SiriusXM NASCAR Radio will provide live coverage of both. The Bass Pro Shops Night Race goes green on Saturday at 7:30 p.m. with flag-to-flag coverage delivered by USA Network and SiriusXM NASCAR Radio.

About Rick Ware Racing:

Rick Ware has been a motorsports mainstay for more than 40 years. It began at age 6 when the third-generation racer began his driving career and has since spanned four wheels and two wheels on both asphalt and dirt. Competing in the SCCA Trans Am Series and other road-racing divisions led Ware to NASCAR in the early 1980s, where he finished third in his NASCAR debut – the 1983 Warner W. Hodgdon 300 NASCAR Grand American race at Riverside (Calif.) International Raceway. More than a decade later, injuries would force Ware out of the driver’s seat and into full-time team ownership. In 1995, Rick Ware Racing was formed, and with his wife Lisa by his side, Ware has since built his eponymous organization into an entity that competes full-time in the elite NASCAR Cup Series while simultaneously campaigning successful teams in the Top Fuel class of the NHRA Mission Foods Drag Racing Series, Progressive American Flat Track, FIM World Supercross Championship (WSX) and zMAX CARS Tour.

Samsara’s New Brand Hits the Track with Richard Childress Racing on Sept. 18 in Bristol, Tennessee

Company’s new look will be on full display with a fresh paint scheme for the No. 2 Chevrolet driven by Jesse Love in the NASCAR O’Reilly Auto Parts Series

WELCOME, NC (September 14, 2026) – Samsara Inc. (“Samsara”) (NYSE: IOT), the pioneer of the Connected Operations® Platform, is bringing its new brand identity trackside with Richard Childress Racing and the No. 2 Chevrolet in the NASCAR O’Reilly Auto Parts Series driven by defending Series champion Jesse Love. The brand will come to life on September 18 in Bristol, Tennessee, and October 24 in Talladega, Alabama, through a dynamic paint scheme, driver fire suit and helmet, team apparel, and more, as Love competes in the 2026 NASCAR O’Reilly Auto Parts Series Chase for another championship.

“Under the lights at Bristol is the perfect place to showcase our new brand for the first time with RCR,” said Meagen Eisenberg, CMO of Samsara. “The concrete track is unforgiving, the stands are loud, and the racing is tough. That atmosphere directly mirrors the rugged, real-world environments our customers operate in to keep the global economy running.”

Samsara grounded its new identity in the visual language of worksites, truck cabs, and field operations — the places where its customers and operators work every day. The brand’s ethos, “Built with operators,” was brought to life through the elements that resonated most with its customers, including a high-visibility yellow drawn from the worksite.

“We’re thrilled to work hand-in-hand with Samsara to help bring their new brand identity to race fans around the world. At Richard Childress Racing we too place great value on the people who work relentlessly to keep operations moving. For us, that means delivering top-tier racecars to the track every weekend. I’m excited to not only see the reimagined No. 2 Chevrolet hit the track in Bristol, but also the continued value from Samsara’s technology in our day-to-day operations,” said Mike Verlander, president of Richard Childress Racing.

Samsara is currently in its third year of partnership with RCR. Together, the brands have shown how modern coaching and real-time feedback are reshaping performance on the road and beyond. Earlier this year, RCR’s Love was featured in a Samsara Super Bowl LX commercial, which unveiled Samsara Coach, an AI-powered coaching experience designed to deliver personalized, real-time guidance to drivers. Love was also revealed as the first avatar available to deliver engaging coaching experiences.

Follow on-track activities with Samsara on Instagram, X, and TikTok. For more information, please visit rcrracing.com.

Samsara (NYSE: IOT) is the pioneer of the Connected Operations® Platform, which is an open platform that connects the people, devices, and systems of some of the world’s most complex operations, allowing them to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across industries in transportation, construction, wholesale and retail trade, field services, logistics, manufacturing, utilities and energy, government, healthcare and education, food and beverage, and others. The company’s mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.

Richard Childress Racing (www.rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 17 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR O’Reilly Auto Parts Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018).