Home Blog Page 15

NASCAR at Darlington Raceway Weekend Schedule

The NASCAR Cup Series and the NASCAR O’Reilly Auto Parts Series head to Darlington Raceway this weekend. The O’Reilly Auto Parts Series Fleetio 200 kicks off the weekend on Saturday at 7:30 p.m. ET on the CW Network. Then on Sunday, the Cup Series Cook Out Southern 500 begins at 5:00 p.m. on the USA Network.

Cook Out Southern 500 Logo

Cup Series Notes for Darlington Raceway:

This weekend’s race will be the 77th running of the Southern 500, the 131st Cup Series race held at the track, and the seventh time Darlington has hosted a Chase race, and the sixth time it’s hosted the opening race.

In March, the race had four caution flags, the fewest since March of 1999. Also, Tyler Reddick captured the pole with a lap of 169.152 mph, and Reddick also won the race after early brake and electrical issues to lead 77 laps en route to his win.

Denny Hamlin (3) and Chase Briscoe (2) are the only repeat winners in the last 13 races. Briscoe led 309 laps in last year’s race, the most in a race since Dale Earnhardt led 335 laps in April of 1986. If Briscoe wins again, he will join Jeff Gordon (with four straight between 1995-98) as the only drivers to win three consecutive Southern 500s.

NASCAR O’Reilly Auto Parts Series Notes for Darlington Raceway:

Fleetio 200 Logo

This is the 72nd NASCAR O’Reilly Auto Parts Series race since the inaugural race in 1982, and Darlington has hosted an O’Reilly Auto Parts Series race every year since 1982.

Justin Allgaier (4) and Brandon Jones (2) are the only past Darlington winners in the field, with Allgaier winning four of the last 10 races. In March, Allgaier made the outside lane work on the final restart of the race and pulled away from Brandon Jones to win the Sport Clips Haircuts VFW Help a Hero 200 at Darlington.

Four of the last seven Stage 1 winners went on to win the race, and only two of the 15 Stage 2 winners went on to win the race.

The driver to lead the most laps went on to win four of the last eight races, three of the last 12 Darlington races featured a last-lap pass for the win, and four of the last 10 races went to overtime.

The Weekend Schedule for Darlington Raceway:

Darlington Raceway Logo

Race Length: 501.32 Miles (367 laps)
Stage 1 & 2 Length: 115 Laps (each)
Final Stage Length: 137 Laps

SATURDAY, SEPTEMBER 5

1:30 PM – 2:20 PM: NOAPS PRACTICE
2:35 PM – 3:30 PM: NOAPS QUALIFYING (IMPOUND)
4:00 PM – 5:00 PM: NCS PRACTICE TRACK HOT
5:10 PM – 6:00 PM: NCS QUALIFYING
7:00 PM: NOAPS FLEETIO 200 DRIVER INTRODUCTIONS ON THE CW NETWORK
7:30 PM: NOAPS FLEETIO 200 RACE (STAGES 45/90/147 LAPS = 200.8 MILES) ON THE CW NETWORK

SUNDAY, SEPTEMBER 6

4:20 PM: NCS COOK OUT SOUTHERN 500 DRIVER INTRODUCTIONS ON THE USA NETWORK
5:00 PM: NCS COOK OUT SOUTHERN 500 RACE (STAGES 115/230/367 LAPS = 501.32 MILES ) ON THE USA NETWORK

*All times are Eastern. NASCAR Cup Series (NCS), NASCAR O’Reilly Auto Parts Series (NOAPS)

Jordan Anderson Racing Bommarito Autosport NASCAR O’Reilly Auto Parts Series Race Preview – Darlington

Jordan Anderson Racing Bommarito Autosport
NASCAR O’Reilly Auto Parts Series Race Overview – Darlington Raceway; September 3, 2026

Track: Darlington Raceway
Race: Fleetio 200
Date/Broadcast: Saturday; September 5, 2026 7:30 P.M. ET
TV: CW Network, ESPN Unlimited
Radio: Motor Racing Network – Check Local Listings for affiliate, and SiriusXM NASCAR Channel 90
Social Media: Jordan Anderson Racing Bommarito AutoSport; Facebook, Instagram, and X

Racing Against the Lady in Black – Jordan Anderson Racing Bommarito Autosport

Ready to Race at Darlington Raceway

Darlington, SC. (September 3, 2026) – Jordan Anderson Racing Bommarito Autosport returns to Darlington, South Carolina for the running of the Fleetio 200 at Darlington Raceway.

The 1.366 mile track is one of stock car racing’s most historic racing venues, dating back back to the early days of NASCAR in the 1950s. The track nicknamed “The Track Too Tough to Tame” features two distinct set of corners that differ in shape with a slick surface. This will make car handling vital to navigating traffic and running a clean race.

The team will field three Chevrolets this weekend: Jeb Burton in the No. 27 Capital City Hauling and Towing Chevrolet, Blaine Perkins in the No. 31 Werner Enterprises Chevrolet, and Daniel Dye in the No. 32 Champion Container Chevrolet.

Jeb Burton heads to Darlington Raceway sitting 21st in the NASCAR O’Reilly Auto Parts Series (NOAPS) points standings. The driver from Halifax, Virginia looks to build on some momentum after a strong race in Daytona, FL that saw him capture his 50th career top-10 finish in NOAPS, as well as gain many valuable points in the process. Burton will have longtime partner of Jordan Anderson Racing Bommarito Autosport, Capital City Hauling and Towing, on his No. 27 Chevrolet.

“I’m excited to get to Darlington this weekend, as my family’s got a lot of history there. We’re looking forward to trying to get another top-10 for our team or at least another top-15. Appreciate Capital City Hauling and Towing coming on board and thankful for their support.”

Blaine Perkins returns to Darlington, SC following a solid run at Daytona International Speedway, in which he finished 15th while gaining two stage points. Perkins will be sporting a new paint scheme this weekend at Darlington Raceway, featuring Werner Enterprises’ new hiring initiative, “Drive Werner.”

If interested in applying for a position with Werner Enterprises, visit jobs.werner.com for more information.

“Really looking forward to getting to Darlington this week. We didn’t have the best showing there in the spring, so we are determined to right the ship with a strong run this weekend. Appreciate Werner Enterprises and their support. We have a nice new scheme with them this weekend, highlighting their ‘Drive Werner’ program, so hopefully we can give them a good showing on Saturday.”

Daniel Dye prepares to make his second start with Jordan Anderson Racing Bommarito Autosport this weekend in Darlington, SC. The Deland, FL native is eager to return to the race track after being involved in an on-track incident the previous weekend, that saw him forced to retire early from the race. Dye has two top-10 finishes on intermediate style race tracks, and looks to add a third to his resume.

“I’m looking forward to getting to getting to Darlington this weekend. Our race ended pre-maturely last week, so just really eager to get behind the wheel again. Hopefully we can put on a good performance for Jordan, this being his home race and all. Just appreciate him, John Bommarito, and all of our partners for supporting our program. Hopefully, we put together a strong, clean race and gain some valuable points to keep this No. 32 car in the top-20 in owner points.”
About Jordan Anderson Racing Bommarito Autosport

Jordan Anderson Racing Bommarito Autosport was built from the ground up, fueled by passion, persistence, and a bold vision for what an independent NASCAR team could become. Founded by driver and owner Jordan Anderson, the organization has grown from a grassroots operation hauling a single truck across the country into a competitive multi-car NASCAR O’Reilly Auto Parts Series team through a pivotal partnership with St. Louis automotive dealer John Bommarito. Along the way, the team has earned wins, poles, and a reputation for grit, growth, and opportunity within the NASCAR garage. Today, Jordan Anderson Racing Bommarito Autosport is investing in talent, innovation, and culture to challenge the status quo and build a new kind of racing legacy.

Get your Jordan Anderson Racing Bommarito AutoSport merchandise at the all new official team store! Visit jordanandersonracing.com to place your order today!

What Every Amazon FBA Seller Should Know About Post-2025 Customs Compliance

Amazon FBA sellers who built their businesses between 2018 and 2024 operated inside a customs environment that no longer exists. Shipments under $800 cleared duty-free through Section 321. Chinese-origin inventory faced Section 301 tariffs but with routing workarounds. Amazon handled some prep services at fulfillment centers. Non-resident importer of record structures worked with minimal scrutiny. The compliance overhead was real but manageable, and it stayed roughly consistent for years.

That environment collapsed across 2025 and 2026. If you are running an FBA business today or planning to launch one, the customs and compliance framework you need to understand is fundamentally different from the one that shaped almost every Amazon seller guide written before 2025.

This is a practical read on what has actually changed, what is coming through the end of 2026, and what compliant FBA sellers are doing about it.

Amazon Will Not Be Your Importer of Record. Ever.

Start here because this is the most consequential single fact about FBA importing, and it is also the most misunderstood.

Amazon will not act as the Importer of Record on any FBA shipment, of any size or value, from any country, for any product. This has never been Amazon’s policy and it is not their policy in 2026. Amazon stores your inventory, fulfills your orders, and handles the retail side of the transaction. Amazon does not handle the customs side.

The Importer of Record is the party legally accountable for the imported goods at the border. The IOR files the customs entry, pays duties and taxes, and takes responsibility for the accuracy of the declaration. When your container reaches a U.S. port, someone has to be named as IOR on the entry documentation. That someone is not Amazon.

For U.S.-based FBA sellers, the IOR is typically the seller’s own U.S. business entity. For international FBA sellers, the IOR question is more complicated and getting more complicated in 2026.

The Section 321 Suspension Has Ended the Old Playbook

Section 321 was the de minimis provision that allowed shipments valued at $800 or less to enter the U.S. duty-free with minimal paperwork. A generation of Amazon sellers built businesses around this framework. Direct-from-China dropshipping models worked because Section 321 removed the tariff exposure. Small-batch inventory replenishment through express couriers cleared without formal entry filing. Consolidated shipments organized under specific structures managed to stay under the threshold.

Executive Order 14256 removed de minimis treatment for goods originating in China and Hong Kong on May 2, 2025. Executive Order 14324 extended the suspension globally on July 30, 2025. Universal suspension took full effect on August 29, 2025. The One Big Beautiful Bill Act signed on July 4, 2025, contains a provision permanently eliminating Section 321 for all countries effective July 1, 2027. On February 20, 2026, a Continuing Suspension Executive Order extended the current environment indefinitely.

The practical effect for FBA sellers is that most commercial FBA shipments now require formal customs entry with duties paid, even when the shipment value is under $800, even for consolidated small parcels, and even for express couriers that historically cleared everything through Section 321 pathways.

For sellers who priced their catalog assuming zero duty exposure on inbound inventory, this has been a margin-crushing shift. For sellers who built their fulfillment models around direct-to-consumer international shipping under Section 321, the model itself has broken.

Executive Order 14411 Is Reshaping IOR Rules Through Late 2026

The regulatory environment is not settled. On June 3, 2026, President Trump signed Executive Order 14411, titled “Strengthening Customs Enforcement.” The order directs Customs and Border Protection to overhaul the framework governing who may act as importer of record. Implementation deadlines run from 45 days for legislative recommendations through 180 days for the full overhaul of importer eligibility, placing effective implementation between September and late November 2026.

Several elements of the executive order matter directly for FBA sellers:

A formal category of “foreign importer of record” is being defined, with treatment separate from and more restrictive than U.S. IORs. To qualify as a U.S. IOR after implementation, an entity must be organized under U.S. law, be located in the United States, and have specific characteristics that shell company structures cannot satisfy.

Minimum bond coverage requirements are increasing. Foreign IORs will face higher bond requirements than the historical minimums, with the specific numbers pending implementation.

Disclosure requirements are expanding. Importers will need to provide more information about ownership, beneficial control, and business operations at the point of establishing IOR status.

A “CBP good standing” requirement is being established as a prerequisite for IOR eligibility, with implications for importers with prior compliance issues.

If you are an international seller using an offshore or shell entity as your FBA IOR, the arrangements that worked in early 2025 are unlikely to survive into 2027. Sellers should be evaluating their IOR structures now rather than waiting for the November implementation window.

Amazon Ended Prep and Labeling Services on January 1, 2026

A separate operational change that compounds the customs shift: effective January 1, 2026, Amazon stopped offering prep and item labeling services for U.S. FBA shipments. This includes FNSKU labeling, bagging, taping, and other prep functions that Amazon historically performed at fulfillment centers.

The consequence is that every unit arriving at an Amazon fulfillment center must be fully prepped and labeled before it enters Amazon’s network. Non-compliant shipments can be rejected, returned, or disposed of at the seller’s expense.

For inbound freight from overseas, this means the factory or a mid-point prep facility has to handle labeling before the shipment reaches the U.S. For sellers who previously relied on Amazon’s prep services, the operational adjustment has been significant. Prep centers in the U.S. and in bonded warehouses have grown in relevance as an intermediate step between factory and fulfillment center.

The 2026 Tariff Stack on Chinese-Origin FBA Products

For FBA sellers sourcing from China, the tariff math has changed substantially. A typical 2026 tariff stack on a consumer product looks like this:

  • MFN duty at the applicable HTS rate: varies by product, often 0% to 8%
  • Section 301 tariff: 25% on List 3 goods, 7.5% on List 4A, covering a large share of consumer categories
  • Section 122 bridge tariff: 10% on Chinese-origin goods, activated February 24, 2026
  • Merchandise Processing Fee (MPF): 0.3464% of value for formal entry, minimum $32.71, maximum $634.62
  • Harbor Maintenance Fee (HMF): 0.125% for ocean shipments

The combined effective duty on Chinese-origin consumer products typically lands in the 35% to 45% range. For a $12 wholesale product that historically cleared duty-free under Section 321, the duty exposure alone can now exceed $4 per unit. Add the MPF, broker fees, and the formal entry process, and the landed cost math for Chinese-sourced FBA products has fundamentally shifted.

Sellers who priced their catalog assuming zero duty exposure have been absorbing the added cost through some combination of margin compression, retail price increases, and sourcing shifts.

Sourcing Shifts That Are Actually Working

The response to the 2026 tariff environment is not uniform, but several patterns are visible across successful FBA operators.

Mexico under USMCA preferential treatment is absorbing meaningful volume. Goods originating in Mexico that qualify under USMCA rules of origin can enter the U.S. at zero MFN duty. For products with viable Mexican manufacturing, this is the largest available cost differential compared to Chinese-origin sourcing.

Vietnam, Thailand, India, and Malaysia are absorbing volume in categories where Chinese origin faces the highest Section 301 exposure and USMCA-qualifying Mexican production is not viable. These origins avoid the Section 301 layer entirely, though they face standard MFN duty and potentially other tariffs depending on USTR’s ongoing Section 301 investigations into non-China trading partners.

Diversification rather than replacement is the more common pattern. Rather than fully abandoning Chinese suppliers, sellers are adding second-source suppliers in alternate origins to hedge against continued tariff volatility. This gives operational flexibility while preserving established Chinese supplier relationships for products where the cost differential still works.

Domestic prep and fulfillment infrastructure has grown. Instead of shipping individual units from China directly through Section 321, sellers are increasingly consolidating inbound freight to U.S. prep centers, handling FBA-specific labeling and packaging domestically, then sending inventory to Amazon fulfillment centers. This model always had advantages that Section 321 masked. The math is now unambiguous.

Customs Bonds and Formal Entry Requirements

Any commercial shipment above $2,500 in declared value requires formal entry, and formal entry requires a customs bond. Most FBA inventory shipments cross the $2,500 threshold easily, so bond posting is now a standard operational requirement rather than an occasional consideration.

Two bond structures exist:

Single Transaction Bond covers one specific shipment. Cost varies with shipment value and typically runs a few hundred dollars per shipment. Practical for infrequent importers or specific one-time shipments.

Continuous Bond covers all imports over 12 months. The standard $50,000 continuous bond costs approximately $500 to $1,000 per year depending on the importer’s transaction volume and risk profile. This is the standard structure for sellers importing more than 10 to 15 shipments per year that require bonds.

Executive Order 14411 is expected to increase minimum bond requirements for foreign IORs when implementation takes effect, so international sellers should anticipate higher bond costs by late 2026.

Bond acquisition typically happens through a customs broker or a surety company. The application process is straightforward but requires establishing importer identity through CBP Form 5106 and completing the underwriting on the bond itself. The realistic timeline from application to active bond is one to three weeks depending on documentation completeness.

The Non-Resident Importer Path for International FBA Sellers

International FBA sellers who do not have a U.S. business entity can still act as importer of record under the Non-Resident Importer framework. The mechanics work as follows:

CBP Form 5106 establishes the non-resident importer identity with CBP. The form captures basic business information and creates an importer number that appears on entry documentation.

A U.S. customs broker files entries on behalf of the non-resident importer. The broker holds a power of attorney authorizing them to act on the importer’s behalf and manages the practical entry filing through the Automated Commercial Environment.

A customs bond covers the non-resident importer’s duty and tax obligations to CBP. As noted above, the bond requirements for foreign IORs are expected to increase under the implementation of Executive Order 14411.

For international sellers, working with a licensed U.S. customs broker who understands both the FBA operational environment and the non-resident importer framework is not optional. It is the practical mechanism through which non-U.S. entities can act as IOR at all. For a comprehensive overview of what U.S. customs brokerage support covers for FBA and other commercial imports, Clearit USA’s customs brokerage services are a useful reference for Amazon sellers.

Common Mistakes That Are Costing FBA Sellers Money in 2026

Several patterns of avoidable loss appear consistently across FBA sellers who did not adapt to the post-2025 environment.

Assuming Section 321 still works. Some sellers, particularly those who set up their supply chains before 2025 and have not actively reviewed the environment, are still trying to route inventory under Section 321 pathways. These attempts either fail at the border or result in eventual CBP verification action.

Naming Amazon as IOR on customs documentation. This does not work and results in shipment rejection. It has never worked and it does not work in 2026. Every FBA seller needs an IOR that is not Amazon.

Using an offshore shell entity as IOR. Structures that worked with minimal CBP scrutiny in 2020 or 2022 are increasingly failing under 2025 and 2026 enforcement, and Executive Order 14411 is on track to make many of these structures unworkable by late 2026.

Misclassifying HTS codes to reduce duty. The savings from misclassification look attractive until the CBP verification arrives. Verifications can reach back four years. When they find misclassification, the importer owes back duties plus interest plus penalties.

Undervaluing invoices to reduce duty and MPF. This creates immediate legal exposure. CBP has data from multiple sources and can identify undervaluation quickly.

Not maintaining records. CBP audits have increased across 2025 and 2026. Importers should retain all import documentation, invoices, communications, and supporting materials for at least five years. Sellers who cannot produce documentation face default treatment that goes against them.

Ignoring Amazon’s post-January 2026 prep requirements. Shipments arriving unprepped are rejected. The cost of rejection typically exceeds the cost of prep by a significant margin.

What Compliant FBA Sellers Are Actually Doing

The FBA operators who are handling the new environment successfully share several patterns.

They engaged a licensed customs broker before the environment shifted, or they engaged one quickly when it did. They rely on the broker for HTS classification, entry filing, bond management, and CBP correspondence. The broker relationship is treated as an operational function, not as a specialized service to call in when problems arise.

They established U.S.-based IOR structures where practical. For international sellers, they set up compliant Non-Resident Importer arrangements with appropriate bond coverage and CBP documentation.

They diversified sourcing to reduce Chinese-origin concentration. Not necessarily eliminating Chinese suppliers, but reducing the percentage of catalog that faces the full tariff stack.

They incorporated duty and compliance costs into their catalog pricing decisions rather than absorbing the increase as margin compression indefinitely. This has meant retail price increases in most cases, calibrated to market tolerance.

They built prep and labeling into their inbound freight operations rather than relying on Amazon’s discontinued services. Some do this at the factory, some at prep centers in China, Mexico, or the U.S. depending on geography and volume.

They maintain contemporaneous documentation for every shipment. Commercial invoices, packing lists, HTS classifications, origin certifications, and correspondence are all filed and retrievable.

The Bottom Line

The Amazon FBA business model has not disappeared. It has become more operationally sophisticated. The margin structure requires more careful pricing. The compliance overhead is genuinely higher than it was in 2023 or 2024. The regulatory environment continues to shift through 2026 and into 2027.

Sellers who treat customs compliance as a strategic function rather than an afterthought are the ones building durable FBA businesses in the current environment. The customs broker relationship, the IOR structure, the bond posting, the HTS classification discipline, and the documentation practices are not overhead. They are the operational foundation on which every FBA shipment moves.

If you are running an FBA business today, the practical questions to ask yourself before your next inbound shipment are these: Who is my IOR on paper, and does the structure comply with the emerging Executive Order 14411 framework? Do I have a customs bond in place appropriate to my import volume? Are my HTS classifications defensible if CBP verifies them next year? Are my inbound shipments prepped correctly for Amazon’s post-January 2026 requirements? Is my supplier concentration exposing me to tariff volatility I could hedge against?

The answers to those questions are the difference between an FBA business that scales in the 2026 environment and one that hemorrhages margin.

Importing Food and Beverages into Canada: A 2026 Guide to CFIA, SFCR, and CBSA Compliance

Food and beverages are among the highest-volume commercial import categories in Canada, and they are also among the most heavily regulated. Anyone bringing food across the border for commercial sale in 2026 operates inside a compliance framework that has three layers: the Canadian Food Inspection Agency for food safety and licensing, the Canada Border Services Agency for customs clearance and duty, and Health Canada for specific consumer product regulations that overlap the food category. All three agencies interact through automated systems, and getting any one of them wrong at the point of import means shipment rejection at the border.

This guide explains what Canadian food importers need to understand about the current regulatory environment, how the Safe Food for Canadians Regulations actually work in practice, how CBSA and CFIA cooperate on release decisions, and where importers most often run into problems.

What Counts as a Food or Beverage Under Canadian Law

Under the Safe Food for Canadians Act, food covers any article manufactured, sold, or represented for use as food or drink for human beings, including chewing gum, and any ingredient that may be mixed with food for any purpose. In practical import terms, this includes:

  • Meat and poultry products
  • Dairy products
  • Eggs and egg products
  • Fish and seafood
  • Fresh and processed fruits and vegetables
  • Honey and maple products
  • Manufactured foods including confectionery and snack foods, non-alcoholic beverages, grain-based foods, and baked goods
  • Prepared and packaged meals
  • Ingredients used in food manufacturing

Alcoholic beverages sit in a partially separate framework. Food additives have their own pathway. Schedule 1 foods under the SFCR are excluded from certain licensing requirements. Each of these categories carries different obligations, and the first step in any food import project is confirming which framework applies.

The Regulatory Framework in Plain Terms

Three federal agencies share authority over commercial food imports into Canada.

The Canadian Food Inspection Agency (CFIA) administers the Safe Food for Canadians Act (SFCA) and its regulations (SFCR). CFIA issues the Safe Food for Canadians (SFC) licence that most food importers need, enforces preventive control and traceability requirements, and operates the automatic verification systems that check licensing at the point of import.

The Canada Border Services Agency (CBSA) administers customs clearance, collects duties and taxes, and works with CFIA on release decisions through the Single Window Initiative. CBSA is the agency that physically stops shipments that fail CFIA verification.

Health Canada sets food safety policies, establishes standards for additives, contaminants, and nutrition labelling, and regulates specific product categories that sit at the boundary between food and other consumer goods.

Together, these three agencies produce a compliance environment where a single import shipment must satisfy licensing under CFIA, classification and duty under CBSA, and labelling and safety standards under Health Canada. Getting any one of them wrong triggers rejection.

The Safe Food for Canadians Regulations (SFCR)

The SFCR came into force on January 15, 2019, replacing several older regulatory frameworks including the Meat Inspection Act, the Fish Inspection Act, and the Canada Agricultural Products Act. The regulations are built on three foundational elements that apply to most commercial food importers.

Licensing. Most commercial food importers need a Safe Food for Canadians licence issued by CFIA. The licence must be obtained before the first import, not at the border. Importers who arrive at the border without a valid SFC licence for the specific commodity they are importing will have their shipment rejected.

Preventive Controls. Most licensed food businesses must develop and maintain a Preventive Control Plan (PCP) that identifies food safety hazards, documents preventive measures, establishes monitoring procedures, defines corrective actions, and specifies verification methods. The PCP is a written document that must be available for CFIA review.

Traceability. Licensed food businesses must maintain records that allow the food to be traced one step back to the supplier and one step forward to the immediate customer. This traceability layer is what enables CFIA to conduct recalls efficiently when contamination is identified.

Each of the three pillars applies to a broader universe of food businesses than most first-time importers expect. Licensing, in particular, applies to nearly every commercial food import into Canada.

Who Needs an SFC Licence

The SFC licence requirement rolled out in stages between 2019 and 2024. The current position is that most commercial food importers need a licence for the specific activity of “Importing Food” and for the specific commodities they intend to import.

Automatic verification, meaning that CFIA’s system automatically rejects import declarations without valid licences, has been active for the following commodities since March 15, 2021:

  • Meat and poultry products
  • Dairy products
  • Egg and egg products
  • Fish and seafood
  • Fresh and processed fruits and vegetables
  • Honey and maple products

Automatic verification for manufactured foods took effect on February 12, 2024. This covers confectionery, snack foods, non-alcoholic beverages, grain-based foods, baked goods, and similar products. Since that date, any import declaration for these products that does not include a valid SFC licence number is automatically rejected at the border.

A limited set of importers may not need an SFC licence. Food additives, alcoholic beverages, and Schedule 1 foods under the SFCR are outside the licensing requirement, though they remain subject to CBSA classification, duty treatment, and any applicable Health Canada requirements. The CFIA’s Automated Import Reference System (AIRS) is the authoritative reference for confirming licensing requirements for specific commodities.

How to Get an SFC Licence

The application process runs through the My CFIA online portal. Fax and email submissions are not accepted. Applicants create a My CFIA account, complete the application for the “Importing Food” activity, identify the specific commodities they intend to import, and pay the applicable fees.

The application requires several supporting elements:

  • Business identification and Canadian address (non-resident importers face specific requirements addressed below)
  • Description of the food commodities to be imported
  • Description of the intended activities
  • Details of the food safety systems in place
  • The Preventive Control Plan or attestation as applicable

Standard SFC licences are valid for two years. Renewal is required before expiration to maintain uninterrupted import authority. A lapsed licence causes shipments to be rejected until the licence is reinstated.

For most food importers, the SFC licence application takes several weeks to process. The realistic planning horizon is 30 to 60 days from application to licence issuance, assuming the application is complete and no additional information requests arise from CFIA.

Non-Resident Importer Considerations

Foreign food producers and distributors can import food into Canada as Non-Resident Importers, but the framework is more restrictive for food than for other product categories. To obtain an SFC licence as a non-resident, the business must operate a fixed place of business in a country that has a food safety system recognized as equivalent to Canada’s, and ship the food directly to Canada from that country.

The practical implication is that a U.S. food producer with a fixed place of business in the U.S. can generally obtain an SFC licence and act as the importer of record on Canadian food shipments. A business in a country without a recognized equivalent food safety system typically cannot serve as the Canadian importer of record for food and must work through a Canadian-based importer or licence holder.

For U.S. brands entering the Canadian market, the DDP fulfillment model (Delivered Duty Paid) allows the U.S. business to act as both seller and importer, absorbing the compliance work rather than placing it on the Canadian buyer. We covered this in detail in our guide to DDP shipping into Canada as a non-resident importer, and it is often the operational model that works best for foreign food brands establishing Canadian market presence.

HS Classification for Food and Beverages

Canadian food and beverage imports classify across a wide range of Harmonized System chapters, with the specific chapter determined by the type of food.

  • HS Chapters 1-5 cover live animals and animal products (meat, dairy, eggs, fish, other animal products)
  • HS Chapters 6-14 cover vegetable products (vegetables, fruits, coffee, tea, spices, cereals, oil seeds)
  • HS Chapter 15 covers animal and vegetable fats and oils
  • HS Chapters 16-24 cover prepared foodstuffs, beverages, and tobacco (meat preparations, sugar, cocoa, cereal preparations, vegetable preparations, beverages)

Within each chapter, specific headings determine the exact duty treatment. HS 2202 covers waters, including sparkling and flavoured waters, and non-alcoholic beverages. HS 2203 covers beer. HS 2204 covers wine. HS 0406 covers cheese and curd. HS 1905 covers bread, pastry, cakes, and biscuits.

The MFN duty on food and beverage imports varies significantly by classification. Some categories carry 0% MFN duty. Others carry rates of 5% to 20% or higher. Certain sensitive categories face over-quota tariffs that can exceed 200% for imports beyond established tariff rate quota thresholds.

Getting the classification right is not optional. A misclassified food product may end up with the wrong duty rate applied, but it may also end up with the wrong SFC licence commodity code, which triggers automatic rejection under the IID verification system even if the licence itself is valid.

Duty and Tariff Treatment

Food and beverage imports face the standard Canadian duty and tax framework plus several category-specific considerations.

MFN duty applies to food from most origins. Rates vary by commodity as noted above.

CUSMA preferential treatment eliminates or reduces duty for food originating in the U.S. or Mexico when origin requirements are met. For food, CUSMA rules of origin often require that the product be wholly obtained in a CUSMA territory or that specific processing steps occur there.

CETA preferential treatment provides duty-free or reduced-duty entry for many food products originating in EU member states, though several sensitive categories including dairy and certain meats have tariff rate quota systems that limit the volume of preferential treatment available.

CPTPP preferential treatment applies to food from Japan, Vietnam, Malaysia, Singapore, and other Pacific Rim countries when origin requirements are met.

Supply-managed commodities including dairy, poultry, and eggs face over-quota tariffs that are among the highest in the Canadian tariff schedule. Within-quota shipments enter at low or zero duty; over-quota shipments face rates that make commercial import uneconomic in most cases. Supply management is a major complexity for anyone importing these categories.

5% GST applies to nearly all commercial food imports. Basic groceries are typically zero-rated at the point of retail sale to consumers, but the GST calculation at the point of import applies broadly.

Bilingual Labelling Requirements

Food sold in Canada must carry bilingual English and French labelling. The requirement applies at the point of sale, not the point of import, but importers who bring in product without bilingual labelling need to arrange labelling before the product reaches the retail shelf.

Required bilingual information includes:

  • Product identity (common name)
  • Net quantity declaration
  • List of ingredients with allergen declarations
  • Nutrition Facts table
  • Date markings and storage instructions where applicable
  • Dealer name and address
  • Country of origin

Quebec’s Charter of the French Language creates additional requirements for products sold in Quebec, with French language elements required to be at least equally prominent to English elements. For food products, Quebec enforcement has historically been active.

Practical implementation typically involves either producing dual-language labels at the source, applying supplementary bilingual labels at a Canadian labelling facility, or importing under a labelling exemption agreement with CFIA. Each approach has cost and operational implications that should be evaluated at the sourcing decision stage rather than after the container arrives.

The Integrated Import Declaration and Border Verification

The Integrated Import Declaration (IID) is the electronic submission that consolidates CBSA customs data with CFIA regulatory data at the point of import. IID is submitted through the Single Window Initiative and is the mechanism through which CFIA automatically verifies SFC licence validity, commodity coverage, and specific import requirements.

For food imports, the IID must include the SFC licence number, the specific commodity being imported, and the activity for which the licence is issued (Importing Food, not Exporting Food). Getting any of these fields wrong causes automatic rejection, and the shipment cannot enter Canada until the declaration is corrected and resubmitted.

Common IID rejection reasons include:

  • Missing SFC licence number
  • Expired or suspended SFC licence
  • Licence not issued for the commodity being imported
  • Licence issued for wrong activity (Exporting Food instead of Importing Food)
  • Commodity code mismatch between IID and licence

The Release Prior to Payment framework under CARM affects how duty and tax collection is timed relative to release, but CFIA verification happens at release regardless of payment timing. We covered the mechanics of Release Prior to Payment in our earlier article on RPP under CARM, which is worth reading alongside this guide.

Specific Commodity Considerations

Several food categories have additional requirements beyond the general SFCR framework.

Meat and poultry require the country of origin to have a food safety system recognized as equivalent to Canada’s, and product must originate from establishments approved by the exporting country’s food safety authority. Meat inspection at the border can be extensive.

Dairy products face supply management with tariff rate quotas. Within-quota entry requires import permits issued by Global Affairs Canada.

Fresh fruits and vegetables are subject to Fresh Fruit and Vegetable Regulations under the SFCR, including specific grading and container requirements for many products.

Fish and seafood face specific labelling requirements including species identification and origin declarations.

Products under the Food and Drugs Act (FDA) including specific health claims, novel foods, and certain fortified products face additional Health Canada oversight beyond the standard CFIA framework.

Common Compliance Issues

The food import compliance issues that most consistently cause problems for Canadian importers include:

Licence timing. SFC licence applications take weeks. Importers who order product before securing the licence often face storage costs and shipment holds while the licence is obtained.

Commodity coverage. An SFC licence issued for one commodity does not cover other commodities. Importers who expand their product range must amend their licence before the new products can be imported.

Labelling non-compliance. Product that arrives without bilingual labelling cannot be sold at Canadian retail without remedial labelling. This becomes an expensive operational problem for large-volume imports.

HS classification errors. Misclassification affects both duty treatment and licence verification. Both can cause CBSA and CFIA rejections.

Supply-managed product without permits. Attempting to import dairy, poultry, or eggs without proper permits results in either massive over-quota duty exposure or shipment rejection.

PCP inadequacy. During CFIA inspections, importers whose Preventive Control Plan does not actually address the food safety hazards of the products they import face compliance action.

Common Questions About Canadian Food Imports

Do I need an SFC licence to import food into Canada? Most commercial food importers do. Automatic verification is now active for meat, poultry, dairy, eggs, fish and seafood, fresh and processed produce, honey and maple products, and manufactured foods. Food additives, alcoholic beverages, and Schedule 1 foods may be outside the licence requirement.

How long does it take to get an SFC licence? Realistic planning horizon is 30 to 60 days from a complete application through My CFIA. Renewals should be initiated well before the two-year expiration date.

Can a U.S. company be the importer of record for Canadian food imports? Yes, if the U.S. company has a fixed place of business in the U.S. (which has a recognized equivalent food safety system) and ships the food directly to Canada. The DDP fulfillment model often works well for foreign food brands.

Do food imports qualify for CUSMA duty-free treatment? Many do, when origin requirements are met. Dairy, poultry, eggs, and certain other supply-managed commodities have tariff rate quotas that limit preferential treatment.

What is the GST rate on imported food? 5% GST applies at the point of import for nearly all commercial food shipments. This is distinct from retail sale GST treatment where basic groceries are zero-rated.

What happens if my food shipment is rejected at the border? The shipment cannot enter Canada until the compliance issue is resolved. Storage costs accrue while the issue is addressed. Some issues can be corrected in hours; others require licence amendments that take weeks.

Do I need bilingual labels on imported food? Yes, if the product will be sold at Canadian retail. Bilingual labelling can be applied at source, at a Canadian labelling facility, or through arrangement with CFIA. The requirement is not optional.

Are food import counter-tariffs currently in effect on U.S. goods? No. The counter-tariffs that applied to U.S.-origin food products including orange juice, wine, spirits, beer, and coffee were removed effective September 1, 2025. Steel, aluminum, and specified automobile counter-tariffs remain in effect but do not affect food categories. Our guide to Canada’s counter-tariffs on U.S. goods covers this in detail.

The Bottom Line

Food and beverage imports into Canada work when the compliance side is treated as part of the sourcing decision rather than as paperwork to figure out after the freight is on the water. Get the SFC licence in place before the first order. Confirm HS classification at the sourcing stage. Verify CUSMA, CETA, or CPTPP eligibility for duty planning. Build bilingual labelling into the product from the start rather than at the Canadian warehouse. Maintain a Preventive Control Plan that actually addresses your food safety hazards.

The Canadian food import market rewards importers who do this work upfront. Retail shelves are competitive, margins are meaningful, and the demand for imported specialty foods continues to grow across Canadian consumer segments. The importers who struggle are the ones who treat compliance as a border problem rather than as a business planning problem.

As a digital customs brokerage service, Clearit Canada works with food importers, distributors, and Canadian-market DTC brands on the customs classification, CUSMA analysis, IID filing, and CBSA-CFIA coordination that a food import requires. The regulatory framework is real. The path through it is manageable when the compliance side is handled properly from the start.

Hendrick Motorsports Media Advance: Darlington

Darlington Raceway
Sunday, Sept. 6
1.366-Mile Egg-Shaped Oval
5 p.m. ET
Location: Darlington, South Carolina
TV: Fox
Event: NASCAR Cup Series (Race 27 of 36)
RADIO: SiriusXM

5 KYLE LARSON
Age: 34 (July 31, 1992)
Hometown: Elk Grove, California
Last Race: 31st (Daytona)
Crew Chief: Cliff Daniels
Standings: 7th

No. 5 HENDRICKCARS.COM Chevrolet  

  • Kyle Larson and the No. 5 HENDRICKCARS.COM team finished both stages at Daytona International Speedway in sixth before being involved in a last-lap incident.
  • The defending NASCAR Cup Series champion enters The Chase as the seventh seed, 55 points behind the leader.
  • Larson has won at eight of the 10 Chase tracks, with WWT Raceway and Talladega Superspeedway the only outliers.
  • Larson has tallied one win, six top-five finishes and eight top-10 finishes at Darlington Raceway, along with an average finish of 7.1 in the crown-jewel Southern 500. Of his 1,070 career laps led at Darlington, 976 have come in the late-summer event.
  • The 34-year-old has led a Next Gen-era-best 414 laps at Darlington Raceway.
  • The Elk Grove, California, native’s last Cup Series victory came at Kansas Speedway in May 2025, a stretch of 50 races ago. Nine drivers have snapped 50-plus-race winless streaks at Darlington, tied with Phoenix Raceway for the most among non-drafting tracks.  

9 CHASE ELLIOTT
Age: 30 (Nov. 28, 1995)
Hometown: Dawsonville, Georgia
Last Race: 23rd (Daytona)
Crew Chief: Alan Gustafson
Standings: 8th

No. 9 NAPA Auto Parts Chevrolet  

  • Chase Elliott enters the 2026 NASCAR Cup Series Chase as the eighth seed this weekend at Darlington Raceway. He is 60 points behind the leader.
  • This is his 10th postseason appearance in 11 full-time Cup seasons. Elliott has one championship, earned in 2020.
  • Among the 10 tracks in The Chase, Elliott has won on five of them for a combined eight victories.
  • In the spring race at Darlington, Elliott qualified third and finished 15th while leading six laps and earning points in the first stage.
  • The 30-year-old’s best premier series finish at Darlington is third (spring 2023). He also has a victory at the track in the NASCAR O’Reilly Series (2014).  

24 WILLIAM BYRON
Age: 28 (Nov. 29, 1997)
Hometown: Charlotte, North Carolina
Last Race: 22nd (Daytona)
Crew Chief: Rudy Fugle
Standings: 13th

No. 24 Valvoline Restore & Protect Chevrolet  

  • The 2026 NASCAR Cup Series Chase kicks off this weekend at Darlington Raceway. It will mark William Byron’s eighth consecutive appearance in the postseason. He goes in ranked 13th, 85 points out of first.
  • Byron has won at five of the 10 tracks in The Chase a combined total of seven times, including three at Martinsville Speedway.
  • The Charlotte, North Carolina, native’s No. 24 pit crew ranks second overall this season according to Racing Insights.
  • In the Next Gen era at Darlington Raceway, Byron has led the fourth-most laps (328).
  • In six of the last eight races at Darlington, Byron has finished eighth or better, including his win in May of 2023.  

48 ALEX BOWMAN
Age: 33 (April 25, 1993)
Hometown: Tucson, Arizona
Last Race: 8th (Daytona)
Crew Chief: Blake Harris
Standings: 30th

No. 48 Ally Chevrolet  

  • With an eighth-place finish last weekend at Daytona International Speedway, Alex Bowman earned his sixth top-10 finish of the 2026 NASCAR Cup Series season.
  • Bowman has earned four top-10 finishes at Darlington Raceway, with his best being a runner-up finish in the spring of 2020.
  • Earlier this season, Justin Allgaier drove the No. 48 Ally Chevrolet at Darlington in relief of Bowman, securing a 15th-place qualifying effort and a top-25 finish.  

17 COREY DAY
Age: 20 (November 28, 2005)
Hometown: Clovis, California
Last Race: 29th (Daytona)
Crew Chief: Adam Wall
Standings: 7th

  • Corey Day returns to Darlington Raceway for the opening race of The Chase in the NASCAR O’Reilly Series. It will mark Day’s first postseason appearance.
  • Following The Chase points reset, the Clovis, California, native sits seventh in the driver standings, 55 markers behind the leader.
  • Among the nine tracks in The Chase, Day has already run at least one NOAPS event on eight of them, including a victory at Talladega Superspeedway and a runner-up finish at Martinsville Speedway. He’s also earned top 10s at Darlington (sixth), WWT Raceway (ninth), Bristol Motor Speedway (eighth) Las Vegas Motor Speedway (fourth and eighth), Charlotte Motor Speedway (fifth), and Phoenix Raceway (ninth).
  • In Day’s first start at Darlington this past spring, he qualified 12th and battled to a sixth-place finish.  

Hendrick Motorsports

2026All-TimeDarlington
Races261,44371
Wins2322*16*
Poles0259*9
Top 5221,344*58*
Top 10392,299*98*
Laps Led1,15286,519*4,295*
Stage Wins101478

*Most
**Tied for most

  • The NASCAR Cup Series returns to Darlington Raceway this weekend for the kickoff of The Chase. Hendrick Motorsports leads all organizations in wins (16), top fives (58), top 10s (98) and laps led (4,295) at the Track Too Tough to Tame.
  • Among the 10 tracks in the Cup Series Chase, Hendrick Motorsports has piled up 135 victories including 20 in the Next Gen era. The organization leads the field in postseason wins (62) and has won at least one race in The Chase/Playoffs in 22 of 23 seasons. That includes multiple victories in each of the last six years.
  • The Hendrick Motorsports engine department enters the weekend with 578 victories across all three national NASCAR touring series, including 19 of 24 events in the NASCAR O’Reilly Series this season.
  • Hendrick Motorsports remains the Cup Series’ all-time standard bearer in wins (322), poles (259), top-five finishes (1,344), top 10s (2,299), laps led (86,519) and championships (15).  

QUOTABLE

Kyle Larson, driver of the No. 5 Chevrolet, on The Chase: “I think with a short amount of races left until the end, a good result can help us, but a bad result can hurt us even more because you have less time to make up for it. I think it makes you have to be on your game even more. We have the tools in the toolbox to do it; we just need to get a little bit faster, and that makes everything easier. It makes it a little bit easier when you’re in the top five every race and qualifying well. I have confidence in our team that we can get back to winning. I would love to get to victory lane these next 10 races and have a solid Chase.”

Chase Elliott, driver of the No. 9 Chevrolet, on The Chase: “Ten weeks is a lot of racing, a lot of stage points, a lot of race results, a lot of bonus points for winning. All those things can stack up. It totally depends on how you run it. And I think if you get rolling, I don’t see anything wrong with where you’re seeded in points. Is the mountain a little steeper to climb at that point in time? Sure, but if you’re running well enough, I think any of that’s possible.”

William Byron, driver of the No. 24 Chevrolet, on starting The Chase at Darlington Raceway: “Darlington [Raceway] is a place I always look forward to going to. We typically run really well there. Last fall we were a bit off as a group, but I think we righted the ship some in the spring. We need a good, solid weekend though to start The Chase off with good momentum. We don’t need to do anything fancy; show up, execute, be there at the end.”

Alex Bowman, driver of the No. 48 Chevrolet, on returning to Darlington Raceway: “Darlington [Raceway] is a tough track; both physically and mentally. It’s a long race. Keep it off the wall, focus on racing the track as it changes and come away with another solid finish.”

Corey Day, driver of the No. 17 Chevrolet, on returning to Darlington Raceway: “Darlington [Raceway] is a fun place to race, but it can definitely be nerve-wracking. It’s a track that can reach up and bite you really quick, so it’s important to stay disciplined and put together a clean finish. It’s easy to make a mistake there and turn a good day into a bad one, so getting this one out of the way early in The Chase is important for us. My No. 17 HENDRICKCARS.COM team is focused on staying consistent over these next nine races, putting ourselves in a good position each week and hopefully heading into Miami ready to contend for a NASCAR O’Reilly Series championship.”

Why Is My Car Accident Settlement Taking So Long?

Photo by depositphotos at https://depositphotos.com/

Waiting on a settlement while medical bills and lost paychecks keep piling up feels awful, and you’re probably wondering what’s actually holding things up. Your case can slow down for a few real reasons. 

Maybe you’re still getting treatment, the insurer disputes fault or coverage, evidence goes missing, negotiations stall, your lawyer files a lawsuit, or liens still need resolving. This article walks you through where your case likely stands, what kind of delay you’re facing, and how to handle your bills while you wait. 

Why Settlements Take So Long 

Not every delay works against you. Some protect what your claim is worth, while others just mean it’s time to ask your lawyer where things stand. 

Protective Delays 

Settling before your treatment wraps up, or before doctors know your long-term prognosis, risks locking in less money than your injury actually costs. Waiting it out is often the smart move, not a sign that your case has stalled. 

Ordinary Process Delays 

Your claim moves through real stages: investigators dig into what happened, your legal team gathers records, and both sides negotiate before anyone reaches a lawsuit. These steps take time because that’s how a legitimate claims process works, not because something’s gone wrong. 

Delays Worth Asking About 

Missing records, long silences from your attorney, coverage questions that never get answered, or an insurer who’s stopped responding are all worth flagging. None of this proves anyone’s acting in bad faith. It just means you’ve earned a straight answer, so ask for one. 

What Stage Is Your Claim In 

Most people waiting on a settlement know they’re stuck somewhere in the process, but they’re not always sure exactly where. Use the table below to spot your stage, what’s likely happening behind the scenes, and what you can reasonably ask for next. 

Stage What Is Happening Common Blocker Reader Action 
Treatment Injuries and prognosis get documented Long recovery or unclear future care Follow treatment; keep all bills and work-loss records 
Investigation Fault, coverage, records, and damages get reviewed Missing reports or coverage questions Send requested documents through counsel promptly 
Demand A documented settlement demand gets prepared Incomplete treatment or delayed records Ask what documents are still outstanding 
Negotiation Offers and counteroffers go back and forth Valuation or liability dispute Ask for the next expected response date 
Litigation Formal proceedings get underway Court schedule and contested evidence Request milestone-based updates from counsel 
Disbursement Release, trust processing, liens, fees, and final payment happen Lien verification or negotiation Request an itemized closing statement 

How long you sit in any one stage depends entirely on your case, so ask your attorney for a timeline that actually applies to you.

How to Cover Bills While You Wait 

The order below isn’t random. Each option after the first tends to cost more or carry more risk to your eventual payout, so it’s worth working down the list instead of jumping straight to the last resort.

  1. Existing Coverage: Check whether PIP, MedPay, health insurance, or disability coverage already applies to your situation, since these are often paid for and can ease the pressure right away. Talk to your lawyer before you file anything, though, because some claims can affect your case.
  2. Billing Assistance: Ask for an itemized bill, look into provider payment plans, and see if the hospital offers nonprofit financial assistance. CMS specifically recommends asking your healthcare facility about financial assistance before you assume you owe the full amount.
  3. Public and Community Resources: USAGov lists programs that help with medical costs, food, housing, and utilities, and it’s worth checking these before you take on new debt.
  4. Household Options: Adjusting your budget, asking creditors for hardship terms, or leaning on family support won’t work for everyone, but none of it costs your claim anything.
  5. Non-Recourse Pre-Settlement Funding: If none of the above covers what you need, some represented claimants look at options like Tribeca auto accident loans, which get evaluated on the strength of the pending claim rather than your credit. 

This kind of funding reduces what you walk away with once your case settles; terms vary by contract, and no lender can guarantee approval, amount, or how your case turns out.

Questions to Ask Before Your Next Attorney Call 

Going into your next call with a short list of questions helps you get real answers instead of a vague update, and none of these push your lawyer to rush anything.

  • What stage is my claim in right now, and what has to happen before it moves to the next one?
  • Are any of my medical records, bills, wage documents, or authorizations still missing?
  • Has the insurer accepted liability and coverage, disputed it, or only agreed to part of it?
  • Should I wait for a full medical prognosis before we talk numbers?
  • What’s the next deadline coming up, and when should I expect to hear from you again?
  • Once we reach an agreement, will liens or case costs hold up my final payment?

What Happens After You Reach an Agreement 

Reaching an agreement feels like the finish line, but a few steps still stand between you and your check.

  1. You sign the release document.
  2. The insurer sends payment to your attorney, not to you directly.
  3. Your attorney deposits the check into a trust account, where it has to clear first.
  4. Your attorney resolves any medical or government liens.
  5. Attorney fees and case costs get deducted from the total.
  6. You receive final disbursement of what’s left.

Depending on how complicated your liens are, this whole stretch can take anywhere from a few days to several weeks. Keep your bills and records organized while you wait, and use the time to ask your attorney exactly where your file stands in the process.

RFK Racing Darlington II Advance

Darlington Event Info:
Date: Sunday, September 6, 2026
Time: 5 p.m. ET
Series: NASCAR Cup Series (NCS)
Location: Darlington, South Carolina
Format: 367 Laps, 501.3 miles, Stages: 115-230-367
TV: USA Sports
Radio: MRN, SiriusXM NASCAR Radio (Channel 90)

Weekend Schedule:
Saturday: 4 p.m. ET, Cup Practice (TruTV, HBO Max, MRN, SiriusXM NASCAR Radio)
Saturday: 5 p.m. ET, Cup Qualifying (TruTV, HBO Max, MRN, SiriusXM NASCAR Radio)
Sunday: 5 p.m. ET, Cup Race (USA Sports, MRN, SiriusXM NASCAR Radio)

STORYLINES:

  • Double Threat – As the Chase begins, two RFK Racing teams will be vying for NASCAR’s 2026 crown. Chris Buescher (10th) and Ryan Preece (16th) are both eying their first Cup Series championship. Buescher’s steady finishes and Preece’s breakthrough Daytona win have propelled them into the postseason, validating RFK Racing’s resurgence and potential for a championship run.
  • Brad Keselowski – With an extremely competitive run in the spring, where he led 142 laps, won the first two stages, and finished the race second, Brad Keselowski is eager to return to Darlington. While many have been stymied by the ‘Track Too Tough to Tame’ Keselowski has thrived, winning twice including his most recent career win. While begin their quest for the 2026 title, Keselowski aims to play spoiler in the Chase opener.
  • Chris Buescher – Chris Buescher may be this year’s stealth contender. A Chase driver who can quietly sneak up on the competition, and that could make him one of the more intriguing drivers to watch. Sitting 10th in the standings, Buescher has consistently put together a season that suggests he can be much more than just a participant in the title fight. He has 10 top-10 finishes this year and has shown the ability to run at the front, including at Darlington in the spring, where he led 41 laps.
  • Ryan Preece – Few drivers enter the Chase with more momentum than Ryan Preece. The hard-core New Englander and self-described “fighter” broke through for his first career Cup win in dramatic fashion at Daytona, punching his ticket to the postseason and sending his confidence soaring. With that breakthrough win behind him and a mentality built around fighting for everything he gets, Preece enters the Chase believing he can make a serious run at the title.

Pace Laps:

  • Recent Strength- In the Spring of this year, Brad Keselowski and Chris Buescher combined to lead 183 of the race’s 293 laps.
  • Let the Chase Begin – Sunday’s race waves the green flag on the 2026 Chase, with Chris Buescher (10 seed) and Ryan Preece (16 seed) beginning their quest for the Cup Series Championship.
  • Crown Jewel – Darlington hosts its annual Labor Day weekend race “The Southern 500” a NASCAR Crown Jewel event as the Cup Series embarks on the 27th points race of the 2026 campaign.
  • Been There, Done That – Darlington is a track where Jack Roush has had much success, including six wins, with four different drivers, in the Cup Series alone.

6 Team Info:
Driver: Brad Keselowski
Crew Chief: Jeremy Bullins
Partner: BuildSubmarines.com

17 Team Info:
Driver: Chris Buescher
Crew Chief: Scott Graves
Partner: Kroger / Gold Peak

60 Team Info:
Driver: Ryan Preece
Crew Chief: Derrick Finley
Partner: Consumer Cellular

Keselowski at Darlington Raceway
Starts: 25
Wins: 2 (2018, 2024)
Top-10s: 13
Poles: 3 (2015, 2020, 2021)

  • Darlington is the track where Keselowski scored his most recent win (2024).
  • Keselowski led 142 laps at Darlington in the Spring, finishing 2nd. – Best finish this season
  • He has led a total of 574 laps in his 25 starts at the track.
  • Keselowski is a two-time winner at Darlington Raceway, one of 12 tracks he has multiple wins at on the circuit. Overall, he has a 1.7 average finish and 8 top-5s, and 13 top-10s.
  • The Michigan native has an average starting position of 11.4 with three poles (2015, 2020, 2021), and overall, he has fifteen top-10 qualifying efforts.

Buescher at Darlington Raceway

Starts: 18
Wins: —
Top-10s: 8
Poles: —

  • Of the 81 laps he’s led this season, 41 came at Darlington in the spring – almost as many as all of 2025 (47)
  • Has finished among the top-10 in six of his last seven Darlington races – four straight
  • Buescher makes his 19th Cup start at Darlington this weekend, where he carries an average finish of 15.2 and eight top-10s.
  • His best qualifying effort stands as the P3 starting spot in the 2024 spring race. Overall, he has a 18.8 average starting position.

Preece at Darlington Raceway
Starts: 13
Wins: —
Top-10s: —
Poles: 1

  • Preece makes his 14th Cup start at Darlington this weekend, where he holds an average finish of 20.2.
  • Watch for Preece in qualifying. He has started on the front row twice at Darlington including the pole in 2020.
  • The Connecticut native’s best qualifying effort is the P1 starting spot in the spring race of 2020. Overall, he has a 22.8 average starting position.

RFK Historically at Darlington Raceway
Cup Wins: 6 (Mark Martin, 1993; Jeff Burton, back-to-back in 1999, Biffle, 2005 & 2006, Keselowski, 2024)

  • Chasing the Lady in Black: RFK Racing has never shied away from the track Too Tough to Tame, scoring six Cup Series wins at Darlington thanks to legends like Mark Martin (1993), Jeff Burton’s back‑to‑back triumphs (1999–2000), Greg Biffle’s double victories (2005 & 2006), and Brad Keselowski’s 2024 victory—a tradition of toughness that defines RFK’s legacy. RFK has repeatedly stacked the board at Darlington through the years, proving that when the Lady in Black comes calling, RFK shows up ready to battle.
  • Tradition of Toughness: From Martin’s early dominance to Burton’s relentless pace and Biffle’s mid‑2000s muscle, RFK built a reputation for taming what others fear—an identity that still fuels today’s RFK lineup.
  • Legacy Lives On: Brad Keselowski’s 2024 win added a fresh chapter to RFK’s Darlington legacy, proving the organization still knows how to fight the Lady in Black and come out on top.
  • Back-to-Back at Darlington: RFK won back-to-back Cup races at Darlington Raceway back in 1999 with Jeff Burton.

RFK Darlington Raceway Wins

1993 Martin Cup

1999 Burton Cup

1999 Burton Cup

2005 Biffle Cup

2006 Biffle Cup

2024 Keselowski Cup

1993 Martin NOAPS

1994 Martin NOAPS

1994 Martin NOAPS

1995 Martin NOAPS

1996 Martin NOAPS

1997 Burton NOAPS

1999 Martin NOAPS

2000 Martin NOAPS

2000 Martin NOAPS

2001 Burton NOAPS

2002 Burton NOAPS

2002 Burton NOAPS

2004 Biffle NOAPS

2005 Kenseth NOAPS

2009 Kenseth NOAPS

Last Time Out & Where They Stand
Daytona: It could not have been more of a Cinderella story for Ryan Preece last weekend as he came through with a clutch victory for Roush Fenway Keselowski (RFK) Racing. Preece overcame a Stage One spin to rally for the win. The victory, the first points paying win of his career, came on the hallowed grounds of Daytona in the regular season finale’, and launched him into the Chase. Co-owner Brad Keselowski celebrated with Preece in victory lane after leading 10 laps and finishing 14th. Chris Buescher, who clinched his own Chase berth in New Hampshire the week before, led 6 laps but was spun in Stage One, and damage sustained there relegated one of the race’s fastest cars to an extremely misleading 40th place finish.

Point Standings:

Buescher: 10th – Chase Contender
Preece: 16th – Chase Contender
Keselowski: 18th

About RFK Racing 

RFK Racing, in its 39th season in 2026, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion, Brad Keselowski, and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988 and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass three hundred wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content and experiential marketing campaigns. Visit https://www.rfkracing.com/ and follow the team on all social platforms @rfkracing.

NASCAR Enters The Chase Presented by Mobil 1 with Increase in Viewership Among the 18-24 Demo; 11 Cup Series Sellouts and Decade-High Trackside Sales

2026 regular season delivers broad-based growth as younger audiences surge across NASCAR’s media and digital platforms, including 2X+ growth in Craftsman Truck Series viewership among 18–24-year-olds and 37 million unique users on Roblox

DAYTONA BEACH, Fla. (Sept. 3, 2026) — NASCAR enters The Chase presented by Mobil 1 following a 2026 regular season marked by broad-based growth across nearly every key area of the business. NASCAR event admissions are up 9% year over year, including 11 Cup Series sellouts, social impressions have reached 1.94 billion – up 31% versus 2025 – and trackside merchandise sales are up 26.8%, reaching their highest level in at least a decade. At the same time, NASCAR is expanding its reach across social and video platforms, generating 550 million video views during the regular season.

That momentum now carries into NASCAR’s postseason – The Chase presented by Mobil 1, which returns for the first time since 2013 and will unfold over a 10-race championship run featuring 16 of the best drivers in the world. With four out of five NASCAR fans positively anticipating its return, according to Fan Council research – including 93% of younger avid fans 18-34 – The Chase provides NASCAR with a major platform to build on the audience, attendance and engagement gains generated throughout the regular season.

“This isn’t momentum in just one area; we’re seeing it across the entire NASCAR ecosystem,” said Steve O’Donnell, chief executive officer of NASCAR. “Fans are showing up at the track, engaging with NASCAR across more platforms and discovering the sport in entirely new ways. That doesn’t happen without the incredible work being done across our industry — by our drivers and teams, our tracks, our media partners and our sponsors. What’s especially encouraging is that we’re bringing younger and first-time fans into the sport while continuing to serve the loyal fans who have made NASCAR what it is.”

AUDIENCES ARE GROWING ACROSS NASCAR’S MEDIA ECOSYSTEM

NASCAR continues to deliver significant national reach across its media partners while attracting younger audiences and expanding engagement across emerging platforms. Growth across the Cup Series, O’Reilly Auto Parts Series, Craftsman Truck Series and NASCAR Channel reflect the breadth of the sport’s media ecosystem.

•        Cup Series reach: The NASCAR Cup Series reached more than 39 million unique viewers on television this season. Additionally,viewership among adults ages 18-24 is up 8%.

•        O’Reilly Auto Parts Series: The series is averaging 1.1 million viewers, up 4% year over year, and has ranked as The CW’s top-performing program in 22 of 24 weeks. This marks the second consecutive season the series is seeing viewership growth on television with The CW.

•        Craftsman Truck Series: Viewership among adults ages 18-24 has more than doubled year over year, while viewership among adults ages 18-34 is up 46%. Overall, the series is averaging 567,000 viewers, up 9% versus 2025.

•        NASCAR Channel: The channel is averaging more than 100 million minutes watched and 4 million viewers per month, an overall increase of 25% since August 2025. It is distributed across more than eight platforms, NASCAR.com and the NASCAR mobile app, with additional partners onboarding.

FAN DEMAND IS DRIVING CONSUMER PRODUCTS GROWTH

Growing fan engagement is also translating into increased demand for NASCAR merchandise and licensed products. Trackside and online sales have both posted significant year-over-year gains, while new collaborations are extending NASCAR into fashion, entertainment and youth culture.

•        Trackside Sales: Total Trackside Sales (sales at the race track) are up 26.8% year over year, reaching their highest level in at least a decade.

•        NASCAR Shop (Online) Sales: Total NASCAR Shop Sales are up 24% year over year.

•        Cultural Relevance: Licensed & Consumer Products continues to build culturally relevant moments across the board. Some examples this year include LEGO City NASCAR Kids Zone, NASCAR X Justice for Girls, NASCAR X Aeropostale, Collaboration with Special Edition Rolling Stones Albums, Lightning McQueen at the Daytona 500 and the NASCAR X Cars die-cast at Walmart.

DEMAND FOR THE LIVE NASCAR EXPERIENCE CONTINUES TO GROW

Fans continue to show strong demand for NASCAR events, with admissions, sellouts, camping and group sales all demonstrating the strength of the live race experience.

•        Admissions growth: Admissions for NASCAR events are up 9% year over year.

•        Sellouts: NASCAR has sold out 11 Cup Series events, including nine of 12 races from the Coca-Cola 600 at Charlotte Motor Speedway through the Cook Out 400 at Richmond Raceway.

•        Camping and group buyers: Camping has seen an increase of 4% while group sales are up by 7% year over year

SAN DIEGO INTRODUCES NASCAR TO A NEW AUDIENCE

NASCAR’s inaugural race weekend in San Diego demonstrated the opportunity to bring the sport to new markets and new fans. Sellout crowds, significant first-time attendance and strong media and social engagement extended the impact of the event well beyond the racetrack.

•        Two event sellouts: Both the Anduril 250 and United Rentals Driven to Serve 250 sold out, drawing attendees from all 50 states and 17 countries.

•        New fans: 67% of attendees were attending their first NASCAR event, continuing a pattern seen when NASCAR enters new markets: 70% of ticket sales for the inaugural L.A. Coliseum event came from first-time NASCAR attendees, while more than 80% of inaugural Chicago Street Race ticket buyers were first-timers.

•        Media impact: The weekend generated 41,500 media mentions, five times the volume from the comparable period a year earlier.

•        Social response: San Diego content generated more than 89 million social impressions and more than 19 million video views.

DIGITAL AND SOCIAL ENGAGEMENT EXTENDS BEYOND RACE DAY

Fans are increasingly engaging with NASCAR across social, video and owned digital platforms throughout the week, creating more opportunities to connect with the sport beyond live competition.

•        Race-day content: Total post views on Cup Series race days are up 43.1% year over year.

•        Social scale: NASCAR content has generated 1.94 billion social impressions, up 31% versus 2025.

•        Fan interaction: Social engagements have reached 70 million, up 5.4% versus 2025.

•        Video consumption: NASCAR content has surpassed 550 million video views.

•        Owned platforms: NASCAR.com has generated 58 million visits and 205 million page views year to date, delivering double-digit growth this season.

COMMERCIAL MOMENTUM

•        Sustained growth: NASCAR, perennially ranked by MarketCast as the number one sport in brand loyalty with fans, is experiencing one of its strongest stretches of commercial growth in recent years, including the strongest since 2019, fueled by new-business activity, strong partner retention and expanded investment from existing brands.

•        Larger commitments: Momentum is reflected in both the volume and significance of recent agreements, including category exclusivities, major entitlements and broader year-round platforms across teams, tracks and the sanctioning body.

•        Business value: Partners are increasingly using NASCAR to build consumer relationships, create distinctive fan experiences and advance broader business objectives — reinforcing the sport’s value beyond traditional sponsorship.

NEW PLATFORMS ARE CREATING THE NEXT GENERATION OF NASCAR FANS

Gaming, esports, creators and interactive experiences are creating new ways for consumers to discover NASCAR and build relationships with the sport. These platforms are particularly effective at reaching younger and more global audiences while creating pathways toward deeper fandom, viewership and live-event attendance.

•        New entry points: Gaming, creators, esports and interactive experiences are central to NASCAR’s strategy to meet consumers where they already spend their time.

•        NASCAR World on Roblox: The experience has generated 180 million visits from more than 37 million unique users year to date in 2026 – an average of nearly five visits per user. With more than 60% of users under age 18 and 80% living outside North America, the platform is creating a repeat-engagement pipeline for younger and global audiences, not simply a one-time point of discovery. Since its 2025 launch, NASCAR World has reached more than 55 million unique users.

•        eNASCAR growth: Viewership for the eNASCAR Coca-Cola iRacing Series is up more than 18% year-to-date versus the comparable period in 2025.

•        A connected gaming ecosystem: NASCAR’s presence spans NASCAR 25, iRacing, eNASCAR, The Crew Motorfest, Forza Motorsport, Rocket League, Fortnite Rocket Racing, creator-led competitions and immersive fan experiences — creating pathways from discovery to deeper fandom, viewership and live-event attendance.

Together, the results underscore NASCAR’s ability to maintain broad national reach while attracting younger and more global audiences, strengthening fan engagement and driving growth across the live, digital and consumer experience.

Independent research also points to the commercial value of that fan engagement. According to MRI-Simmons’ July 2026 Sports Fan Study, approximately 83 million U.S. adults identify as NASCAR fans, with roughly 21 million saying they are more engaged with the sport now than in previous seasons. Sixty-three percent of NASCAR fans say sponsors contribute more to the fan experience than sponsors do in other sports, while NASCAR fans are 56% more likely than the average adult to purchase from brands that sponsor their favorite athlete, team or league.

The Chase presented by Mobil 1 kicks off this weekend from Darlington Raceway with the Cook Out Southern 500 on Sunday, September 6 at 5 p.m. ET on USA Network, MRN, SiriusXM NASCAR Radio and HBO Max.

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series Powered by O’Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.

Are Solar Panels for an RV Roof Really the Same as Home Solar Panels?

Photo by depositphotos at https://depositphotos.com/

When you search for solar panels for an RV roof, you may assume they are similar to the heavy glass panels commonly used on homes. But an RV has different requirements. Its roof is exposed to movement and vibration, available space can be limited, and adding unnecessary weight can affect the vehicle.

For some RVs, this makes flexible solar panels a practical option. Some flexible photovoltaic (PV) panels are designed to be installed directly on the roof and conform to its shape, without the same type of mounting structure used for rigid glass panels.

Why May Flexible Solar Panels Be Better Suited to Some RV Roofs?

The main difference is how the panel can be installed on the RV.

A traditional glass panel is rigid and generally requires a suitable mounting arrangement and a relatively flat installation surface. An RV roof may have curves, vents, air conditioners, and other equipment that can make this more difficult.

Many flexible panels can conform to gently curved roofs. This can provide more options for using available roof space without requiring a rigid mounting frame around the panel.

Weight can also be an important consideration on an RV. Some lightweight flexible RV solar panels weigh less than 15 kg, although the total system weight depends on the configuration and additional components. This can be useful when reducing roof weight is a consideration.

How Are Flexible PV Panels Installed?

Flexible and rigid solar panels also differ in their installation requirements.

A flexible PV panel can be installed without the same type of heavy support structure used for a conventional PV panel installation. Some systems are supplied as complete kits, so the main components are selected to work together rather than being sourced and assembled separately.

This may reduce installation work. Some vehicle solar kits can be fitted in roughly one to two hours, although the actual installation time depends on the RV, roof layout, wiring, and specific system.

When a panel is designed to follow the roof and does not require a complex mounting frame, the installation may involve fewer physical components to position and secure.

Can Flexible Panels Be Installed on a Curved RV Roof?

A slightly curved roof does not automatically mean solar is unsuitable.

Many flexible panels are designed to conform to gently curved surfaces, making them suitable for some RV roofs where rigid panels may be harder to position. Check how much curvature the specific panel allows and whether the roof surface is suitable for installation.

You should also consider areas that receive shade. An air conditioner, vent, or other roof equipment can reduce the usable solar area and affect energy production.

Before choosing a panel, measure the actual usable roof area, including the space occupied by vents, air conditioners, skylights, and other equipment.

What If the RV Roof Has Limited Space?

A solar awning is another option.

If your RV has limited roof space because of vents, air conditioning equipment, skylights, or other fittings, adding more panels may not be practical. Installing additional panels may also interfere with other equipment or areas needed for access and maintenance.

A solar awning can provide another surface for solar generation. Flexible solar panels for RVs designed for this type of application can be incorporated into an awning that extends from the RV. When opened, it can provide shade while also creating additional space for solar generation.

This can increase available solar capacity without using more of an already crowded roof.

What Should You Consider Before Choosing RV Solar Panels?

Start by calculating how much power you use in the RV.

Consider what you normally run, how long you stay off-grid, and how much battery storage you have. Then check how much usable roof space is available and whether the roof can support your preferred installation method.

Weight, panel flexibility, electrical compatibility, shading, weather exposure, and installation requirements should all be considered.

Solar output varies throughout the day. Sunlight, panel orientation, temperature, shading, and weather can all affect how much electricity a panel produces.

The better choice depends on the vehicle, available roof space, and amount of power you need. A panel with a higher rated output is not necessarily the best fit if it adds too much weight, does not fit the roof, or cannot be installed in an area with sufficient sunlight.

FAQs

Can You Walk on Flexible Solar Panels?

Not necessarily. Flexibility does not mean a panel is designed to support foot traffic. Check the manufacturer’s specifications before walking on or placing weight on a panel.

Do RV Solar Panels Need a Battery?

Solar panels can generate electricity without a battery, but an RV solar system often includes battery storage so the stored energy can be used when sunlight is unavailable or solar output is lower than the RV’s current demand.

Can an RV Use Both Roof Panels and a Solar Awning?

Yes. Roof-mounted flexible panels and a solar awning can be combined when the electrical system supports both. Check the voltage, current, charge controller, and battery requirements before connecting the systems.

The AI Build-or-Buy Decision Is Getting Harder for Businesses

Photo by depositphotos at https://depositphotos.com/

The traditional software build-or-buy decision used to be relatively straightforward. Businesses compared the cost of custom development with the price and limitations of an existing product, then chose whichever option matched their requirements more closely.

AI has made that decision less clear. A company can now subscribe to a ready-made AI product, connect an existing model to its own software, customize a commercial platform, build a specialized AI application, or combine several approaches within the same workflow.

The question is no longer simply whether to build or buy. Businesses must decide which parts should be purchased, which parts deserve custom development, and where internal business knowledge creates enough value to justify owning more of the system.

Buying AI Has Become Much Easier

Businesses can access capable AI tools without running a major software project. Customer support platforms, writing assistants, analytics tools, coding products, document systems, CRM platforms, and many other business applications now include AI features.

This makes buying attractive for common use cases. A company that needs meeting transcription, basic document summarization, or a general employee assistant may find an existing product that solves most of the problem for a predictable subscription fee.

Buying can also reduce the technical burden on internal teams. The vendor handles much of the software development, model access, product updates, and infrastructure while the business focuses on using the product.

For standardized problems, that can be difficult for custom development to beat.

Building AI Has Also Become Easier

At the same time, custom AI development no longer always means creating a model from the ground up. Developers can use existing language models, APIs, open-source tools, cloud services, retrieval techniques, and ready-made components as building blocks.

This changes the economics of custom development. A business can build a specialized application around an existing model while concentrating its development budget on company data, workflows, permissions, interfaces, and business rules.

As a result, the gap between buying a finished AI product and building custom AI has become smaller in some areas. Businesses now have more choices between the two extremes.

That flexibility is useful, but it also makes the decision harder.

Start With the Business Process, Not the AI Product

A common mistake is starting with a tool and then searching for places to use it. Businesses can make better decisions by examining the process first.

What work is being performed? Where does time disappear? Which decisions require company knowledge? Which steps are repetitive? Where do employees regularly move information between systems?

One useful example comes from TechNetExperts’ discussion of what agency operations taught a team about AI automation. The practical lesson is that useful AI adoption begins with understanding the workflow and identifying suitable repetitive tasks rather than automating work simply because the technology exists.

Once the process is understood, the business can ask whether an existing product already handles it well enough.

Buy When the Problem Is Common

The more common the business problem, the stronger the case for buying an existing product.

Thousands of companies need meeting notes, customer support ticket summaries, document search, marketing assistance, sales call analysis, and coding support. Software vendors can spread development costs across many customers and invest far more in those general features than one company usually could.

Building a custom meeting transcription system rarely creates meaningful business advantage if an established product already satisfies the requirements.

The same principle applies across many AI use cases. If your process looks almost identical to the process used by thousands of other businesses, consider buying first.

Build When the Workflow Is Specific to Your Business

Custom development becomes more attractive when the AI must understand or participate in a workflow that is unusual, proprietary, or central to how the business operates.

A manufacturer might need AI to interpret a specialized set of technical documents and connect the results with internal production systems. An insurance company might need an assistant that follows company-specific review procedures while respecting different employee permissions.

These problems may be too specific for a general SaaS product. Even when commercial tools provide part of the required capability, forcing the entire business process into their structure can become awkward.

Custom development makes more sense when adapting the company to the software would require more compromise than adapting the software to the company.

Your Data Can Change the Decision

AI products become more valuable when they can work with the information that matters to the business. That may include documents, historical cases, product catalogs, customer records, policies, research, internal knowledge, or operational data.

Some commercial tools provide good options for connecting private business information. Others provide only limited control over how information is retrieved, stored, updated, or separated between users.

Businesses should examine the data requirements before choosing a product. Where does the information live? How frequently does it change? Who is allowed to access it? Does the AI need to use one source or several?

If company data is central to the use case, the decision may depend more on data access and control than on the model itself.

Buy When Speed Matters More Than Differentiation

Sometimes the business does not need a unique AI capability. It simply needs a useful tool quickly.

A sales team may want better call summaries next month. A support department may want agents to search documentation more quickly. An HR team may want help organizing internal information.

Waiting several months for custom development can make little sense if a mature product already provides 80 or 90 percent of what the team needs.

Businesses should be careful not to turn every AI use case into a software project. Buying is often the smarter choice when the goal is operational improvement rather than competitive differentiation.

Build When AI Becomes Part of the Product

The calculation often changes when customers directly experience the AI capability.

If AI becomes an important part of the company’s own product, relying entirely on a third-party interface or fixed vendor workflow may restrict future choices. Businesses may want more control over the user experience, data flow, model selection, costs, and product roadmap.

Custom development can allow the AI to fit the product rather than forcing the product to fit the AI vendor.

That does not mean everything needs to be built internally. Many custom AI products still rely on external models and cloud services. The company is building the product layer and business logic while purchasing selected technical capabilities underneath it.

Agentic AI Makes the Choice More Complicated

The build-or-buy question becomes even more important when AI begins taking actions rather than simply generating content.

An AI agent might create support tickets, retrieve information, update records, prepare documents, communicate with other systems, or move a workflow through several steps. These tasks often depend heavily on company-specific rules and permissions.

Businesses considering agentic AI development services need to think carefully about how much control they want over those actions. A ready-made agent platform may accelerate the first release, but a specialized workflow may require more custom logic and stronger control over what the agent can do.

The closer AI gets to important business operations, the more significant architecture and ownership decisions become.

Consider the Cost of Changing Vendors

Buying usually lowers the initial cost of getting started, but businesses should also examine how difficult it would be to leave the product later.

Can company data be exported in a useful format? Can workflows be moved elsewhere? Are employees becoming dependent on features available only from one vendor? Does the product rely on proprietary configuration that cannot easily be recreated?

Vendor dependency is not automatically bad. Businesses rely on cloud platforms, payment providers, CRM systems, and many other external products every day.

The important question is whether the dependency is understood. A low monthly subscription can become expensive if changing providers later requires rebuilding an important business process.

Custom Development Creates Its Own Dependencies

Building does not automatically provide complete independence. Custom AI systems still depend on developers, model providers, cloud platforms, databases, libraries, and other technical services.

A business may own the source code while still depending heavily on the people who understand it. Poor documentation or overly specialized architecture can create a different form of lock-in.

This is why ownership should include more than legal rights to the code. Businesses should have access to repositories, architecture documentation, credentials, deployment information, and enough technical knowledge to change providers if necessary.

Building gives more control only when the company plans for that control from the beginning.

Do Not Compare Subscription Cost With Development Cost Alone

A buying decision can look inexpensive when viewed as a monthly software subscription, while custom development can appear expensive because much of the cost occurs upfront.

The comparison becomes more meaningful when the business looks several years ahead. A SaaS product priced per employee or per AI request may become considerably more expensive as usage grows.

Custom development has its own ongoing costs, including hosting, model usage, maintenance, security work, and future changes. Those costs need to be included as well.

Businesses should compare the expected total cost over the period they expect the capability to remain useful.

Think About How Fast Requirements Will Change

Buying works especially well when the problem is stable, and the available product matches it closely. The vendor’s roadmap can handle much of the future development.

Custom software may be more useful when the business expects its AI workflows to change frequently. Teams can modify features, models, business rules, interfaces, and data sources according to their own priorities.

The danger is assuming that custom development automatically means unlimited flexibility. Every change still requires development time and budget.

Businesses should estimate how much control they genuinely expect to use rather than paying for theoretical flexibility they may never need.

Consider a Buy-Then-Build Strategy

The decision does not have to be permanent. A business can begin with a commercial AI product to learn how employees use the capability before investing in something custom.

This can provide valuable evidence. Which features do people actually use? Where does the existing product create friction? Which company-specific requirements are missing? How much business value is being created?

If those limitations become significant, the company can later build a more specialized system with a much clearer understanding of the requirements.

Buying first can sometimes be the cheapest discovery process available.

A Build-Then-Buy Decision Can Also Make Sense

The reverse can happen as well. A company may build something custom because no suitable commercial product exists, then later discover that the market has caught up.

If a vendor eventually offers a product that provides the required capability at a lower total cost, continuing to maintain custom software simply because money has already been spent on it may not make sense.

Businesses should periodically revisit earlier build decisions. AI products are changing quickly, and the reason a company built something two years ago may no longer exist.

Owning software should not become a reason to keep owning it when the economics have changed.

Hybrid AI Architecture Is Becoming Normal

Many businesses will eventually use a mixture of purchased and custom AI rather than committing completely to one side.

A company might purchase a commercial AI assistant for general employee tasks while developing a custom system for a proprietary customer workflow. Another business might build its own user interface and workflow logic while using a commercial language model underneath.

This approach allows companies to spend development money only where customization creates meaningful value.

The challenge is preventing the technology stack from becoming unnecessarily complicated. Every additional product, API, and custom component creates something that must be managed.

Ask What Creates Competitive Advantage

One of the strongest questions in the build-or-buy decision is whether the capability helps differentiate the business.

If competitors can buy exactly the same AI product, the tool may still improve operations, but it probably does not create much technical differentiation.

If the capability depends on proprietary data, specialized processes, unique customer knowledge, or a workflow competitors cannot easily copy, custom development may deserve greater consideration.

Businesses should invest more heavily in owning the parts of AI that contribute directly to how they create value.

Internal Technical Leadership Helps Either Way

Both building and buying involve technical decisions. Buying requires evaluating vendors, data policies, APIs, security, long-term costs, and exit options. Building requires architecture, staffing, technical oversight, and ongoing ownership.

Companies without enough internal technical leadership may choose to hire IT consultants and tech leads to help evaluate these choices. Independent technical guidance can be especially useful when vendors are recommending solutions that also benefit their own business.

The goal is not to make every executive an AI engineer. The business simply needs enough technical understanding to evaluate the consequences of major decisions.

Build, Buy, or Build the Valuable Part

The most useful AI strategy may be to stop treating build and buy as mutually exclusive choices.

Buy the capabilities that are common, mature, and difficult to differentiate. Build the parts that depend on proprietary processes, customer experience, sensitive workflows, or company knowledge. Combine the two where existing models and platforms can reduce development effort without giving away control over what makes the product valuable.

Before making that decision, businesses can use AI consulting services to examine the use case, existing systems, data requirements, technical constraints, and long-term ownership choices.

AI has made the build-or-buy question harder because businesses now have far more options between a standard subscription and a completely custom system. That complexity is not necessarily a disadvantage.

It gives companies the opportunity to spend money more selectively. The best choice is rarely to build everything or buy everything. It is to understand which parts of the AI capability are commodities, which parts create business advantage, and which parts the company wants to control over the long term.