Ford Performance Notes and Quotes
NASCAR Cup Series at Atlanta Motor Speedway
ambetter 400 Qualifying | Saturday, March 18, 2023

FORD DOMINATES CUP QUALIFYING SWEEPING THE TOP 8 SPOTS

Team Penske swept the top three spots for the first time in its NASCAR history and Ford took the first eight positions in qualifying for tomorrow’s Cup Series race at Atlanta Motor Speedway.

Joey Logano won the pole with Austin Cindric second and Ryan Blaney third.

Both RFK Racing Fords ended up in the Top 10 as well with Brad Keselowski fourth and Chris Buescher seventh.

Ford Qualifying Results:
1st – Joey Logano
2nd – Austin Cindric
3rd – Ryan Blaney
4th – Brad Keselowski
5th – Aric Almirola
6th – Kevin Harvick
7th – Chris Buescher
8th – Chase Briscoe
12th – Michael McDowell
23rd – Todd Gilliland
24th – Ryan Preece
32nd – Cody Ware
33rd – Harrison Burton
34th – JJ Yeley

JOEY LOGANO, No. 22 Autotrader Ford Mustang – POLE-WINNING PRESS CONFERENCE

TELL US ABOUT YOUR RUN? “It was probably a little bit more interesting than a lot of us expected with cars spinning out and hitting the wall. We’re thinking this is superspeedway qualifying and just keep it pinned all the way around, but the guys gave me a great Autotrader Mustang that seems like it goes fast by itself at least and hopefully handles well when the race starts. Nobody really knows what they have for handling yet, but hopefully we have a little bit of both in this thing and we can control the race. Obviously, Team Penske had a great day today and we’ll try to continue that tomorrow.”

IT SEEMED TODAY WAS MORE DRIVER THAN USUAL WITH DIFFERENT LINES BEING USED. WOULD YOU AGREE WITH THAT EVALUATION? “There are definitely more options and anytime a car is at its grip limit, it opens up the window for the driver to be more involved than what the driver is at Daytona or Talladega. Obviously, when you’re wide-open all the way around it’s more car than driver today, if I’m being honest, but it still opens up the door to where I can at least be impactful on what the car is doing, on the line that I’m running. It’s just the little details that stack up eventually, so we made some decent changes between runs and able to get the balance a little bit closer for me to where I could have a little bit more of an aggressive line and try to find some more speed that way. A total team effort. I probably put a little bit more weight on the team on this one, but, either way, it’s still cool to get a pole. I’ve never been on the front row of a superspeedway forget a pole, and I don’t think I’ve ever done it in Xfinity or anything, so this is kind of cool, and doing it here in Atlanta is special for me. There are so many memories here. I lived up in one of those condos for five years and raced Legends cars out here for six years and just the memories of walking into Victory Lane a minute ago to get the Pole Award and thinking about driving my Legend’s car in there with my dad and how cool that was and always dreaming about being on the big track when I was running the quarter-mile all the time and how neat it is just to be on the big track. I guess I try to keep those thoughts up front in my mind.”

THE FORDS HAD 8 IN THE TOP 10. WHY SO STRONG AND IS THAT SPEED TRANSFERABLE TO THE RACE? “I’m hoping it’s transferable to the race. I think it’s pretty obvious at this point throughout the field where certain manufacturers have gone over the offseason with some of their changes to the noses and what-not. It’s pretty obvious that this is kind of our wheelhouse – when you come to superspeedways or bigger racetracks like Fontana, Michigan, Atlanta, Talladega, Daytona. I think those will probably be our strongest racetracks and it kind of showed again today.”

HOW MUCH HAS NOT WINNING A CUP RACE AT THIS TRACK BOTHERED YOU? “In those races that we’ve been so close and races that we had the dominant race car and had issues happen, that was before they repaved it, but we were capable of winning and you definitely want to say you’ve won. For me, it’s a dream to always win on this racetrack. That’s something that’s always been stuck in my mind. I look at it as kind of a second home track to me. Loudon is always gonna be special because that’s where I’m from, but living down here for the amount of time that I did and the amount of time and the memories on the quarter-mile right there, I can’t come here and not think about growing up as a kid racing. I just saw a couple kids in Victory Lane that race Bandoleros and I just wanted to talk to them for 10 minutes. I don’t know. The memories and hearing them and their dad talk about it and what racing is like now, I just think that’s special. Honestly, it’s the most special times of racing in my career. You don’t realize it when you’re a kid, but you realize it when you get a little bit older how cool that really is, especially now that my son is getting a little bit older. Whatever he ends up doing, who knows what we’ll do, but those memories will be very special as well.”

DID YOU PRACTICE GETTING ON PIT ROAD IN TURN 3 DURING EITHER LAP AND DO YOU HAVE TO BE MORE CONSERVATIVE ON PIT ROAD BECAUSE IF YOU SPEED IT’S PROBABLY A 2-LAP PENALTY? “At least that. I practiced rolling time around the corner. They had that on for the first run, they had the timing lines on, but the second run they don’t, so we did the rolling time. We didn’t run a hot pit road entry for some reasons that we thought about that made sense not to do, but we’ll go back and look at some of the cars that did and try to find a decent breaking marker if we get to that situation in the race. I think a couple did from what I hear.”

AUSTIN CINDRIC, No. 2 Menards/Knauf Ford Mustang – “Obviously, Ford domination. Congrats to everyone at Ford Performance and the Roush Yates Engine shop. Everybody including Team Penske bringing lot of speed. I’m proud of that. Hopefully, it translates for tomorrow. I think this is as much of a handling race as it is anything else. You’ve got to have speed to keep the lead, so we’ll see what we have tomorrow to be able to race through the field, but obviously we have the speed to stay up front.”

NASCAR CUP SERIES
ATLANTA MOTOR SPEEDWAY
AMBETTER HEALTH 400
TEAM CHEVY QUALIFYING REPORT
MARCH 18, 2023

TEAM CHEVY UNOFFICIAL STARTING LINEUP:
POS. DRIVER
9th Kyle Larson, No. 5 HendrickCars.com Camaro ZL1
11th William Byron, No. 24 Liberty University Camaro ZL1
13th Austin Dillon, No. 3 Andy’s Frozen Custard Camaro ZL1
15th Alex Bowman, No. 48 Ally Camaro ZL1
17th Kyle Busch, No. 8 Lenovo Camaro ZL1
18th Ross Chastain, No. 1 Advent Health Camaro ZL1
20th Justin Haley, No. 31 LeafFilter Gutter Protection Camaro ZL1
21st Josh Berry, No. 9 NAPA Auto Parts Camaro ZL1
22nd Noah Gragson, No. 42 Sunseeker Resort Camaro ZL1
25th Daniel Suarez, No. 99 Tootsies Orchid Lounge Camaro ZL1
26th Ty Dillon, No. 77 Ferris Commercial Mowers Camaro ZL1
27th Ricky Stenhouse Jr., No. 47 Kroger / Nature Valley Camaro ZL1
28th Erik Jones, No. 43 Allegiant Camaro ZL1
30th AJ Allmendinger, No. 16 Action Industries Camaro ZL1
31st Corey LaJoie, No. 7 Celsius Camaro ZL1
36th BJ McLeod, No. 78 B’laster Camaro ZL1

TOP-FIVE UNOFFICIAL STARTING LINEUP:
POS. DRIVER
1st Joey Logano (Ford)
2nd Austin Cindric (Ford)
3rd Ryan Blaney (Ford)
4th Brad Keselowski (Ford)
5th Aric Almirola (Ford)

· With no practice session on the schedule for this weekend at Atlanta Motor Speedway, the NASCAR Cup Series hit the track for the first time this weekend for a single-car qualifying session.

· Kyle Larson and the No. 5 HENDRICKCARS.COM Camaro ZL1 team led Chevrolet in qualifying, securing a ninth-place starting position for tomorrow’s Ambetter Health 400 at Atlanta Motor Speedway.

· FOX will broadcast the NASCAR Cup Series Ambetter Health 400 on Sunday, March 18, at 3 p.m. ET. Live coverage can also be found on the PRN and SiriusXM NASCAR Radio Channel 90.

About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, available in 79 countries with more than 3.2 million cars and trucks sold in 2020. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

NASCAR CUP SERIES
ATLANTA MOTOR SPEEDWAY
AMBETTER HEALTH 400
TEAM CHEVY PRESS CONF. TRANSCRIPT
MARCH 18, 2023

WILLIAM BYRON, NO. 24 LIBERTY UNIVERSITY CAMARO ZL1, met with the media in advance of the NASCAR Cup Series qualifying session at Atlanta Motor Speedway. Press Conference Transcript:

Your thoughts on the penalties this week and how you thought NASCAR handled things?

“Look, I can’t say the details of the penalty, of what goes on there. But certainly excited for the appeal and everything that comes with that. Just ready for this weekend. We’ve got more to prove and we’ll just keep going. It’s good to get two in a row the last couple of weeks. I feel like we’re on a good role. This is a really good race track for us; won here last year.

I was excited hearing Chad’s (Knaus) comments yesterday and all that was good, so looking forward to the appeal.”

Can you describe what the impact of the 100 points and 10 playoff points are? And also, what have you been doing this week to get acquainted to your interim crew chief?

“Yeah, certainly the points is something that we just adjust to. It’s early in the season. The cars are extremely fast. We obviously had the pace last week to win regardless, so I think that’s going to continue. I think with that pace, we’re just going to use that to our advantage to makeup points.

We didn’t intend on really relaxing after a win anyways this year. So I think going into the next however many weeks that we’ve got until the playoffs, we’re going to push really hard. I think we’re just going to give it everything, every week. We had a good week of preparation; lots of time in the sim, lots of time at the shop. Just excited for all of that to continue. That’s as far as the points go.

And then as far as the interim crew chief – Brian (Campe) is going to be great. I work with him a lot in the shop through our competition meetings and spend a lot of time with him, so excited to have him on top of the pit box. My engineer, Brandon McSwain, we’ve worked together since the JRM days in 2017. He was my engineer at JRM when we won the championship and he’ll be a bigger factor, bigger role, throughout the weekend. I’m excited for that because we know each other really well. We probably exchange texts about 10 times a week on the car, so excited to have him in a bigger role.”

William, you spoke last weekend that after back-to-back wins, you were really confident, really motivated. And then you guys get hit with a really big penalty, but you said a minute ago that you have more to prove. So when you get hit with a penalty like that, does it knock your confidence or knock you for a loop at all? Instead, it seems like you come here with more motivation.

“Absolutely. Look, I really get excited about coming to the race track right now. I was just excited in the off-season with the group I know we have. So yeah if anything, it just shows that we’re not there yet. We have more to prove and we have more to go out there and accomplish. I think that’s a dangerous thing, right? We’re going out there with a goal in mind; a specific goal to win every week. We’re going to keep pushing for that every single week. Really, it starts during the week. A lot of the weekend stuff is a result of what we do and our processes back at the shop and communicating with one another. I think that process started on Monday as soon as we got back from Phoenix (Raceway).. what could we have done better at Phoenix because that’s a really important race track. There were certainly things we could have done better there. I thought the No. 4 car (Kevin Harvick) was the best car. I thought we were second or third-best; kind of right there with the No. 5 (Kyle Larson). So I think there were things last week that we could have done better. We addressed all of that Monday and Tuesday, and Tuesday night turned the page to focus on Atlanta (Motor Speedway). Obviously this track has been good for us in the past, but July wasn’t quite as good. So we looked at a lot of the things that Chase (Elliott) and the No. 9 team were doing really well here in July and tried to apply that to this weekend for us.”

I’m curious on your thoughts about Josh Berry. How he has come in and his approach to jumping into this car; his growth over the last couple of weeks and what he’s brought to Hendrick Motorsports.

“I think Josh (Berry) has been great. It’s a very unique circumstance for him. Last weekend, we had 50 minutes of practice, but he doesn’t have the 10 test sessions that we all had last off-season to get comfortable with this car; learn what it needs and things like that. So he’s at a very big deficit, in terms of experience, with this car. I mean it’s not like anything else that you drive. When I go race a super late model and then go race the Xfinity car – those are in the same ballpark. When you go run the Cup car, you might as well go drive a Trans Am car or go drive a sportscar to adjust.

I think there are so many things he’s having to learn, and I think he’s doing a great job with it all. He’s brought a new perspective to the debriefs. Being such a clean slate, there are some things that he says that you don’t even realize that go on with this car and it’s cool to hear. Excited to have him.”

Here this weekend, obviously this is the third race on this surface. I’m curious how much things change from the first one last year to the second, and what you kind of expect for change-wise this weekend.

“Yeah, I mean it’s really hard to say. It’s really cold this weekend, so I don’t know how that’s going to factor into the way the race plays out. The groove is wide here because it’s drafting and you’re not at the edge of grip throughout the whole corner. There are certain parts of the corner that you can be on edge of grip and have to lift, which I think is what we all like about it. It does have some element of having to drive because you are out of the gas. So I think that’s what’s cool about the new Atlanta (Motor Speedway). But I don’t know if it’s going to be a similar race to the summer race because that’s obviously really hot and slick.

I’m not really sure what we’re going to see, but I’d say it would be maybe closer to the July race just because the track is starting to age. So curious how that will play a factor.”

Before you won your appeal on your penalty last year, you had a 25-point fine and $50,000 fine with the incident with (Denny) Hamlin at Texas Motor Speedway. Denny got the same thing this past week. Do you look at your incident with him – under caution, what happened there and what he did with Ross (Chastain) – as equal penalties?

“I don’t know if they’re equal. I don’t know how to answer that part, but I do think that it’s unfortunate. You’re going to have a game of poker, right? Because now guys aren’t going to be able to say what happened. There are a lot of guys that fake it in interviews and us drivers know that. So it’s unfortunate that those are the guys that get away with it.”

How do they get away with it then if the drivers know about it? You guys have the memories that stay with you, so it’s not like you guys forget. How is this not resolved because now guys can’t say anything?

“Yeah, I mean it will just be handled on the track. I think that’s the way it is. Things are always handled on the race track, but yeah I guess nobody else will know.”

About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, available in 79 countries with more than 3.2 million cars and trucks sold in 2020. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

Ford Performance Notes and Quotes
NASCAR Cup Series at Atlanta Motor Speedway
ambetter 400 Qualifying | Saturday, March 18, 2023

Brad Keselowski, driver of the No. 6 Kings Hawaiian Ford Mustang, comes into this weekend’s NASCAR Cup Series race ninth in the point standings. He visited the infield media center before today’s Cup qualifying session to talk about his season to date and expectations for tomorrow.

BRAD KESELOWSKI, No. 6 Kings Hawaiian Ford Mustang – DO YOU HAVE A CLEAR IDEA OF WHAT YOU CAN DO AND CAN’T DO AS FAR AS INCIDENTS ON THE TRACK? “You’re talking about the Denny Hamlin penalty? Clear idea. I don’t know. I honestly haven’t even thought about it. Generally, wrecking somebody on purpose will get you in trouble, but not always. I don’t know if I have a clear answer, but it’s not something that I really concern myself with.”

YOUR THOUGHTS ON THE MODIFIED PARTS PENALTY FOR HENDRICK THIS WEEK? “I have not seen the parts that came off of the Hendrick cars. I’m not educated enough to say, ‘Hey, they did this and shouldn’t have’ or ‘I understand. They should have.’ I can really only speak to ours. The penalty we had last year was about a year ago this week. It was tough. Immediate emotions are to be frustrated and angry, but I don’t feel that way today. In fact, when I saw NASCAR a couple weeks ago, we had a car get inspected after Daytona, I made a comment to them and I said, ‘Thank you. It’s one of the best things to ever happen to us.’ We came out of it better. It was good for the industry. From our perspective, it changed our culture inside of the company to where we had better behaviors. I thought it set a tone for the industry – again, I can’t speak for Hendrick, but with our issues. I think I made a few comments a month later about the importance of penalties in the garage. They serve a purpose. I think it’s really easy and I’ve fallen victim to this as well – to look at NASCAR as the boogieman. In a lot of ways, they’re trying to help us and trying to help the sport and make sure that it can be healthy. Whether or not NASCAR is right or Hendrick is right with their penalty, I don’t know to that specific situation, but as a whole, I do understand the inclination and the emotion behind the teams and maybe the fans getting fired up over a penalty, but in the end penalties are there for a reason. They’re there to make this circus somewhat manageable and sustainable, so as to what ends up happening with Hendrick, I can’t speak to hit again, not knowing enough, but from my perspective and kind of having lived it, I’m probably 180 from where I was a year ago on it and I understand it at a high degree.”

HAVE YOU HAD ISSUES WITH PARTS NOT FITTING LIKE THEY SHOULD? “Yeah, there’s always a part somewhere that’s not what you want it to be and there’s a portal that NASCAR has to submit those parts to and there’s usually some dialogue and communication around that. Generally speaking, I feel like NASCAR has been amenable to work through those and has gotten significantly better over the last year. We have parts here and there that are issues and NASCAR has come up and said, ‘Hey, you can do this or you can’t do it.’ It’s more less about the communication with them.”

WHAT DO YOU HAVE TO DO TO GET BETTER RESULTS FROM THE SPEED YOU’VE SHOWN? “We haven’t got the finishes, but we certainly ran really respectably and it’s been a number of different things. At Daytona, we got caught up in a wreck and I didn’t really feel like there was anything we could do differently there. Las Vegas, I felt like we had a pretty strong run going and it kind of fell apart with some different things that happened towards the end of the race with restarts and pit road and then Phoenix we had an issue with the car at the end, so it’s been a mixed bag of everything, to be honest. Probably the only race I feel like we got the finish we deserved was Fontana, but along the way, thank God for stage points. We’ve been able to score a lot of those that have propped us up in the points and put us in a good position, but I would rather be running well and not getting the finishes we want than running bad and kind of picking off the bottom with some finishes at the end. That’s the bright side and I’m confident if we just keep running well, we’ll get the finishes we deserve over time. It just hasn’t happened yet.”

WHAT’S IT GOING TO TAKE WITH DENNY AND ROSS TO STOP THEIR ISSUES? WHAT DID IT TAKE BETWEEN YOU AND CARL A FEW YEARS AGO? “I’m not sure I really have an answer as to what it takes. NASCAR, I can only speak to my own personal experience, but NASCAR came and had the sitdowns and all those things and those were helpful, I think, but as a whole it kind of worked its way out over time. I think more so because the power dynamic shifted and my team was running well every week and, at that time, Carl’s team started to perform less well and we just didn’t run around each other. I think that probably had as much effect as anything, but as far as Denny and Ross, I think they have to figure that out and if NASCAR gives them a helping hand here and there, then I don’t see where that’s a bad thing. I feel like the line is when your issues with each other start affecting others. That’s a pretty clear line to me. If that’s, ‘Hey, you guys are wrecking and taking half the field with you’ and things of that nature. I think that’s generally a pretty good line that NASCAR has held over the years. I don’t know if that’s the line now or not. That’s probably better for them to answer, but it just seems like one that has the most precedent.”

WHAT DID YOU LEARN GOING THROUGH THE APPEAL PROCESS FOR YOUR PENALTY? “The appeal process, honestly, I thought it was more fair than I anticipated. It was a pretty fair process. I can’t say there was a key learning about the process itself. The learnings were more introspective and more about us as a company and who we are and what our culture was. That’s why I made the comment I made just a minute ago. It was one of the best things to ever happen to us because it forced us to look within and improve ourselves.”

HOW COMFORTABLE ARE YOU WITH HOW THESE MEETINGS ARE GOING WITH THE DRIVERS? “Drivers always have a lot to say, so it’s never a shocker when a meeting lasts longer than it’s supposed to. I think it’s productive. The industry as a whole and different sections are collaborating at a higher level than ever before. It’s not just the driver group. I see it with the owners as well and I’m sure there are probably other factions that I’m omitting, but it takes a lot to put on one of these races. You’ve got drivers. You’ve got teams. You’ve got sponsors. You’ve got the sanctioning body. You’ve got rights holders. You’ve got you guys with the media. We’re facing different times now than in the past just by the nature of time and I think we’re all trying to optimize the industry or the realities of today. Some are better than what they were in the past. Some are worse, but in order to do that we need everybody’s brain power and trust and so those sessions are really reflective of how we put together the best ideas and make them actionable.”

HAVE YOU NOTICED HOW MUCH YOUR PERSPECTIVE HAS CHANGED ON SOME OF THESE ISSUES BY ADDING THE OWNER HAT TO THE DRIVER HAT? “Yeah, naturally I sit in different meetings than I sat in before and I’m enjoying it. The rewards for being a driver/owner are much higher, but so are the penalties on bad days, but I enjoy having a deeper role in the sport. I find more meaning in it. I feel like I have more purpose as a person and that’s something I’m taking satisfaction out of. At the end of the day, it does give a perspective that can be helpful if used in the right ways, and I’m trying to be cognizant of that and what that will require of me in the right environments, but, as a whole, I think I would certainly agree that I have a different perspective now.”

HAVE YOU HAD ANY FEEDBACK THAT YOU’VE BROUGHT TO NASCAR ABOUT THE LONGER RESTART ZONE? “I hadn’t really noticed a difference, to be honest. I’m pretty neutral on it. I think there was a thought that initially it would help get rid of some of the rock, paper, scissors restarts and give the leader a little better advantage. I don’t know if that’s really played out over the last few weeks. Maybe it would with time, but I don’t know if anyone has really seen anything that could prove or disprove that. I don’t have a real strong opinion right now.”

AFTER THREE WEEKS ON THE WEST COAST DOES IT SEEM YOU GUYS ARE GETTING BETTER ON WHAT YOU NEED AND WANT IN THIS NEW CAR? “Yeah, 100 percent. I think our people, our tools and everything that we’re working with has gotten significantly better and we’ve been able to apply those in ways that we weren’t previously able to and that’s showing results on the track. We’re not where we want to be. We want to be dominating races. We want to be having races where we lead the most laps and although we were able to do that at Daytona, we haven’t done that since, but we are solid in the top 10. Our average running position really shows that and that, again, is massive progress from where we were last year. Last year, we came to tracks like Phoenix or even a track like here at Atlanta and I felt like we were consistently three to five-tenths off and now it feels like we’re a half-a-tenth to a tenth off of where we need to be to be able to dominate races, which is a really significant improvement, but it’s not our goal. Our goal is to be where we have race-winning speed week in and week out, so the last bit of that is the hardest part, but at least we can say we’ve taken a little bit away from it.”

EVALUATE THE DOWNFORCE PACKAGE FROM LAST WEEK AND HOW THAT CHANGED FROM THE PRESEASON PACKAGE YOU TESTED? “I enjoyed the race last week from the perspective of how hard the car was to drive. I thought that was a massive gain here in the Cup Series. When I first came in the Cup Series these were some of the hardest cars I ever drove in my life. In fact, they were the hardest car I’d ever driven in my life. You would come off the corners and they would wiggle and they would wobble and you would really be out of control and you’d spin the tires and then drive back down into the next corner and you’d about back it into the fence. And then over time the cars have gotten easier to drive. I think some of that was gaining experience as a driver, but the reality is that most of it was the cars over time developing into a series where they were easier to drive by the specs that NASCAR allowed us to utilize, so as that has progressed I feel like over the last two or three years specifically, the cars on the short tracks had just turned into cars that were too easy to race, too easy to drive and not becoming of what we would expect a Cup Series driver to have to endure. So, the step last week was really a big step at getting the Cup level cars to where they’re difficult and challenging to drive and really take advantage of the level of driver we expect to have in the Cup Series to be able to drive these cars. The car that we raced last week, if I put a local short track vet in it from anywhere in America, he would probably have struggled to drive. He would probably spin out on corner exit. He would probably have a handful of problems with it. The cars that we had with the downforce package before that, I feel like I could take any local short track driver in the country, put them in there and they’d probably get in a good car and run pretty well. That’s not what we want at this level. That’s not what I think is indicative of what our fans and our sport has as an interest for what drivers should be at this level. So, I think in that sense last week was a significant gain that we can hang our hat on. As to whether we saw the amount of side-by-side racing that we would like to see or the fall off and things that we’d like to see of the cars, I think that’s probably largely debateable, but the other piece to this is not – that the cars need to be hard to drive. You should not be able to go from a local short track or the Truck Series and get in a Cup car and be immediately successful. It should challenge you in new and more difficult ways, so last week was a big gain in that fashion and I think it’s important to our sport and our industry.”