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SPEEDWAY CLUB TO REOPEN FOLLOWING YEAR-LONG CLOSURE DUE TO PANDEMIC

By
Official Release
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· Members-only fine dining and The Spa at Texas Motor Speedway returns
· Guests required to book reservations early for May 1-2 INDYCAR race weekend

FORT WORTH, Texas (April 5, 2021) – More than a year after The Speedway Club closed its doors amid the ongoing COVID-19 pandemic, the members-only fine dining and banquet space at Texas Motor Speedway is set to reopen May 1-2 by reservation only for the NTT INDYCAR SERIES race weekend.

“Reopening the Speedway Club has been a year-long process because we knew we had to do it safely and correctly the first time so we’re thrilled to be able to do so in conjunction with our Genesys 300 and XPEL 375 NTT INDYCAR SERIES doubleheader weekend,” said Texas Motor Speedway President and General Manager Eddie Gossage. “There will be a few new protocols regarding social distancing and other safety measures but our commitment to providing a world-class dining experience for our race fans remains our No. 1 priority.”

Lunch service will be available by reservation Saturday, May 1 beginning at 11:30 a.m. and dinner service beginning at 5:30 p.m. Dinner service on Sunday, May 2 will be by reservation only between the hours of 2:30 p.m. and 5:00 p.m. Both days will feature delicious culinary dishes from a served buffet.

To accommodate social distancing guidelines set forth by the CDC, seating will be limited to reservations only. Hand sanitizing stations will be set up throughout the dining room and the restaurant will use disposable menus to further limit person-to-person contact. In addition, standard backpacks/coolers/large purses are prohibited.

The Spa at Texas Motor Speedway will also be open May 1-2 for massage and facial services by appointment only. Due to Covid-19, the showers in the Speedway Club will be closed. Please call 817-215-8480 to book an appointment.

Click HERE to book your reservations at The Speedway Club.

The Turn 1 Terrace will be open to ticketed guest only. Book your tickets now at 817-215-8500.

For questions about banquet space or information, please Meagon Mooneyham at mmooneyham@levyrestaurants.com or 817-215-8438.

TICKETS:
Tickets for Texas Motor Speedway’s 2021 major event season, including the June 13 NASCAR All-Star Race, are on sale now at http://www.texasmotorspeedway.com.

Dutch Boy® Paints to Serve as Entitlement Partner of ARCA Menards Series Event at Kansas Speedway

By
Official Release
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Dutch Boy 150 to be run as part of doubleheader on May 1

KANSAS CITY, Kan. (April 5, 2021) – The Sherwin-Williams Company, Kansas Speedway and the Automobile Racing Club of America (ARCA) announced today that Dutch Boy® Paints, a subsidiary of Sherwin-Williams, will serve as the entitlement sponsor for the Spring ARCA Menards Series race event at Kansas Speedway.

The Dutch Boy 150 is set to take place at the Kansas City, Kansas, track on Saturday, May 1 at 12:30 p.m. CT (FS1, MRN/Sirius NASCAR Radio).  That race will be followed by the NASCAR Camping World Truck Series race, for which the green flag is scheduled for 6:30 p.m. CT (FS1, MRN/Sirius NASCAR Radio).

“Dutch Boy Paints is a brand that brings people together, most notably through their passion for paint and do-it-yourself (DIY) projects,” said Michelle Bangs, brand manager for Dutch Boy Paints. “We are proud to stand with our exclusive retail partner, Menards and support ARCA, while extending this same sense of community to racing fans and their love of ‘America’s Sport.’”

“We are excited to partner with Sherwin-Williams and the “Dutch Boy” brand to bring the ARCA Menards Series to Kansas Speedway and the Kansas City market in 2021,” said Jeff Abbott, promotions manager and spokesperson for Menards. “Kansas City is a growing market for Menards, and Kansas Speedway is a great racetrack.”

Kansas Speedway has hosted an ARCA Menards Series race each year since the track opened in 2001.  Bret Holmes took the checkered flag in the first ARCA Menards Series race at Kansas Speedway last year on July 24 and came back to secure a second-place showing in the championship race on Oct. 16, capturing the Series title.

“This year marks our 20th anniversary at Kansas Speedway, and we’re proud to have hosted the ARCA Menards Series every year since opening our gates,” said Pat Warren, Kansas Speedway president. “We can’t wait to kick off another year of racing at Kansas Speedway, and we’re thrilled that Dutch Boy Paints has partnered with us to get the weekend underway in style with the Dutch Boy 150.”

The Dutch Boy 150 will be the first of two ARCA Menards Series events at Kansas Speedway in 2021.  The Series will return on Saturday, Oct. 23, for the championship race.  

Tickets for both races on May 1 are available by visiting kansasspeedway.com or calling 866-460-RACE (7223). 

For the latest news on everything Kansas Speedway please visit www.kansasspeedway.com.

Fans can follow Kansas Speedway on Facebook at www.facebook.com/kansasspeedway, Twitter (@kansasspeedway) and Instagram (@kansasspeedway).

About Dutch Boy Group

Founded in 1907, Dutch Boy® Paints continues to be an industry leader in delivering innovative and high-quality products and packaging solutions and is one of the most recognizable brands in the market over 100 years later. In recent years, a new vitality, youthfulness, and the promise of Simple Solutions have also shaped the brand. Heritage and trust have been brought to life with energy and empowerment, inspiring DIYers and paint enthusiasts for generations to come. For more information, visit dutchboy.com.

About Menards

Menards home improvement stores are well known throughout the Midwest for a complete selection of high-quality, name brand merchandise and all the tools, materials and supplies for any job.  Menards offers full-service lumberyards, beautiful garden centers, name brand appliances, pet & wildlife products and even a line of convenience groceries to provide a one-stop shopping experience.  Whether just needing a light bulb, gallon of paint or household supplies, or building a deck, fence or new home, there is something for everyone at Menards whether a beginning do-it-yourselfer or more experienced contractor.

A family-owned and -run company started in 1958, Menards currently operates 305 stores located in 14 Midwestern states.  Menards is known throughout the home improvement industry as the low-price leader; it’s no wonder their famous slogan – “SAVE BIG MONEY” – is so widely known and easy to remember.  Menards does things right – the company’s strength and success can be seen in the well-stocked and maintained stores, the lowest prices in town, and the way Guests are always treated like family.

About Kansas Speedway

Kansas Speedway is a premier motorsports facility in the Midwest. The track, which opened in 2001, hosts two NASCAR Cup Series weekends each year, along with approximately 200 other event days each year. This includes the annual American Royal World Series of Barbecue, the largest barbecue competition in the world which attracts teams both nationally and internationally.  The Hollywood Casino at Kansas Speedway, which opened in 2012, overlooks Turn 2 of the track.  Kansas Speedway’s two NASCAR weekends in 2021 will take place May 1-2 and Oct. 23-24.  Both will consist of a NASCAR Cup Series race, including the Hollywood Casino 400 on Sunday, Oct. 24, the second race in the Round of 8 of the Playoffs.  Kansas Speedway is owned by NASCAR.

About ARCA

The Automobile Racing Club of America (ARCA) is among the leading and most versatile auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series (NASCAR Advance Auto Parts Weekly Series) and three international series (NASCAR Pinty’s Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

Indy 500 Open Test Launches Exclusive INDYCAR Coverage on Peacock

By
Official Release
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Testing Scheduled for April 8-9 at Racing Capital of the World

INDIANAPOLIS (Monday, April 5, 2021) – Nearly a full field of NTT INDYCAR SERIES participants will begin preparations for the 105th Running of the Indianapolis 500 presented by Gainbridge during an open test Thursday, April 8 and Friday, April 9 at Indianapolis Motor Speedway.

Thirty-two car-and-driver combinations are scheduled to participate in the two-day session, which will stream live to race fans exclusively via NBCUniversal’s new streaming service, Peacock.

The open test at IMS creates a marquee launch for INDYCAR action on Peacock, featuring NBC Sports talent, exclusive content and interviews previewing the 17-race NTT INDYCAR SERIES season. Fans can sign up here for one week to view both days of testing at IMS, and enjoy live coverage of NTT INDYCAR SERIES qualifying and practice sessions, as well as coverage surrounding the 105th Indianapolis 500, Indy Lights races, race day warmups and full-event replays of the 2021 season on Peacock Premium for $4.99 per month.

“IMS and INDYCAR are working closely with NBC Sports to deliver what should be an exceptional show on Peacock during these two very important days of testing,” IMS President J. Douglas Boles said. “Having the NBC Sports broadcasters, production quality and exclusive content will deliver an engaging viewing experience that builds even more anticipation for finally coming ‘Back Home Again’ to IMS in May.”

Said INDYCAR President Jay Frye: “The NTT INDYCAR SERIES offers the most competitive and daring racing on the planet. Peacock gives our most loyal fans access to key practice and qualification sessions while also showcasing our series alongside a compelling roster of major global sports leagues and competitions.”

A full stream of the test also will be available to international fans via the INDYCAR App powered by NTT DATA. Details on further global coverage of NTT INDYCAR SERIES race weekends, beginning with the Honda Indy Grand Prix of Alabama presented by AmFirst on Sunday, April 18, will be provided soon by INDYCAR.

The IMS test will be held from 11 a.m.-6 p.m. (ET) Thursday and 10 a.m.-4 p.m. Friday. There will be no on-site public access. IMS remains focused on planning and preparing to host spectators during the Month of May. An advisory regarding media access will be forthcoming.

Star-Studded Field Set To Turn Laps at IMS

Reigning “500” champion Takuma Sato of Rahal Letterman Lanigan Racing and six-time NTT INDYCAR SERIES champion Scott Dixon of Chip Ganassi Racing headline the list of participants testing. Sato and Dixon were the top two finishers in last year’s race, held Aug. 23 due to the COVID-19 pandemic, and they have combined to win Indy three times (Sato in 2017 and 2020, Dixon in 2008).

Nine former “500” winners have plans to test, including three-time champion Helio Castroneves (2001, 2002, 2009) in a car fielded by Meyer Shank Racing. Juan Pablo Montoya eyes his third “500” victory with as many teams. Montoya’s prior victories came with Chip Ganassi Racing in 2000 and Team Penske in 2015; this effort is with Arrow McLaren SP.

Other past “500” winners participating will be Chip Ganassi Racing’s Tony Kanaan (2013), Andretti Autosport’s Ryan Hunter-Reay (2014) and Alexander Rossi (2016), and Team Penske’s Will Power (2018) and Simon Pagenaud (2019). The record for former winners in a single “500” is 10, set in 1992.

Marco Andretti, who won the NTT P1 Award for pole at last year’s event, will be part of Andretti Autosport’s five participants. Andretti became the first member of his family to win the pole at Indy since his grandfather Mario in 1987. Mario won three “500” poles in his illustrious career.

Simona De Silvestro will make her return to IMS in the No. 16 Chevrolet of Paretta Autosport, a new NTT INDYCAR SERIES team. The Swiss driver last competed in the race in 2015. Pietro Fittipaldi, whose grandfather Emerson twice won the “500,” also will participate in the test in a bid to earn his first starting position in the famed event.

Honda will have 17 entries testing, Chevrolet 15.

Official practice for “The Greatest Spectacle in Racing” begins Tuesday, May 18, with more than 33 entries competing for a starting position. NTT P1 Award qualifying will be held Saturday, May 22 and Sunday, May 23. The “500” is Sunday, May 30.

Howie DiSavino III to make NASCAR Camping World Truck Series debut at Richmond Raceway for Jordan Anderson Racing

By
Official Release
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MOORESVILLE, N.C.: Embarking on the next step of his career, Howie DiSavino III will make his NASCAR Camping World Truck Series (NCWTS) debut for Jordan Anderson Racing (JAR) at Richmond (Va.) Raceway for the ToyotaCare 250 on Sat., Apr. 17, 2021.

Richmond will be an important race for DiSavino, who turns 20 on Apr. 10 – as the sixth Truck Series race of the season is planted just 18 miles south of DiSavino’s hometown of Chesterfield, Va.

“I’m incredibly humbled about this opportunity to not only compete in the NASCAR Camping World Truck Series with Jordan Anderson Racing but for the chance to race in front of my family, friends and partners,” said DiSavino.

“This is undoubtedly the biggest race of my career, but I am up for the challenge.”

DiSavino enters the Truck Series after competing in seven ARCA Menards Series races, including this year’s season-opener at Daytona (Fla.) International Speedway in February for AM Racing. In his superspeedway debut, DiSavino cleverly drafted from his 25th place starting position and raced inside the top-10 for most of the event.

A late-race flat tire sent DiSavino to the rear of the field where he was able to climb back to 13th at the checkered flag. Of his seven ARCA starts, he has maneuvered two top-10s and six top-16 finishes between 2019 and 2021, respectively.

Longtime DiSavino partners KEES Vacations and Bud’s Heating & Air Conditioning will serve as the primary marketing partners on the No. 3 Chevrolet Silverado in the doubleheader weekend with the NASCAR Cup Series.

“The NASCAR Camping World Truck Series is stacked this season, added DiSavino.

“Richmond is going to be an extremely competitive race and tire management will be key. Fortunately, I have surrounded myself with good people who are adequately helping me prepare to make Richmond a successful weekend both on and off the track.

“If we can come out of the race with a strong top-20 finish that will certainly feel like a win.

“I just want to do a great job for Jordan (Anderson) and our partners KEES Vacations and Bud’s Heating & Air Conditioning and with the hope to do some more Truck Series racing throughout the 2021 season.”

Anderson, who drove his family-owned team to a career-high second-place finish in the season-opener at Daytona is excited to welcome DiSavino to the team and is eager to help make his debut memorable.

“I have been keeping my eye on Howie for a little while now, and when Austin (Theriault, manager) said he was available and exploring NASCAR opportunities, I wanted to jump at having him make his NASCAR debut in one of our trucks,” said Anderson. “My team and I have built this team from the ground up, and Howie shares the drive and determination that I admire in a driver. I’m looking forward to seeing him be successful.”

Of course, DiSavino isn’t just getting support and confidence from his team. His marketing partners have been patiently waiting for the opportunity to be a part of a historic moment for the rising star.

For Jeremy Grogg, CEO of KEES Vacations, this partnership is the culmination of many years of hard work.

“I love NASCAR Truck Series racing. As a race fan, and a business owner, it is a dream come true to have such an important role in Howie’s NASCAR debut,” he said. “We are excited to be able to highlight and promote KEES Vacations to the hundreds of thousands of NASCAR fans, and look forward to helping many plan their next dream vacation!”

“For Bud’s Heating & Air Conditioning, joining the HDIII Racing team through a sponsorship opportunity, has been everything we could hope for,” said Rob Nelson, President of Bud’s Heating & Air Conditioning.

“The closeness and comradery with Howie, his dad and all the others involved just feels like we are a part of an organization that cares about its partners. They’re focused on creating and exploiting every possible opportunity for the betterment of the sponsors in concert with the true star of the show, Howie DiSavino III.

Additional details on DiSavino’s 2021 program are forthcoming.

For more on Howie DiSavino III, please visit howiedisavino.com, like him on Facebook (Howie DiSavino III Racing), follow him on Twitter (@hdisavino) and Instagram (HowieDiSavino).

The ToyotaCare 250 (250 laps | 187.5 miles) is the sixth of 22 NASCAR Camping World Truck Series races on the 2021 schedule. The 40-truck field will take the green flag on Sat., Apr. 17, 2021 shortly after 1:30 p.m. ET with live coverage on FOX Sports 1, the Motor Racing Network (Radio) and SiriusXM Satellite Radio NASCAR Channel 90.

About KEES Vacations:

Your Vacation, Your Way with KEES FLEXSTAY™.

KEES Vacations on the Outer Banks, a division of KEES Travel™, is your source for quality vacation rentals from hotels to oceanfront homes. KEES FlexStay™ gives you the freedom to plan your ideal vacation with flexible check-in and check-out dates. We believe everyone deserves a vacation no matter the length and strive to provide the best experience possible.

Enter promo code HOWIE2021 at checkout and receive a discount at KEESVacations.com and KEESOuterBanks.com.

About Bud’s Plumbing, Heating, Air Conditioning & Electric:

Bud’s Plumbing, Heating, Air Conditioning & Electric is the recognized leader in residential and light commercial mechanical contractors in the Hampton Roads market. From simple, honest beginnings in 1969, Bud’s quickly rose to prominence, establishing a legendary reputation for quality, service and professionalism while always maintaining the same home-town personalized connections with clients throughout its 51-year history.

In 2000, Bud’s expanded under the current leadership of CEO Robert W. Nelson Jr. adding plumbing and electrical departments and introducing a science-based whole home approach that has now become the industry benchmark, while national influencing the market through innovative business and customer relations practices.

Wyndham Destinations Offers Vacationers a Chance to Win Custom-Built 2021 Chevy Camaro SS from Petty’s Garage

By
Official Release
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World’s largest vacation ownership company again partners with NASCAR legend Richard Petty’s custom garage to offer owners and guests the chance to win a one-of-a-kind Camaro designed and signed by Petty, along with additional vacation prizes

ORLANDO, Fla. (April 5, 2021) – Wyndham Destinations, the world’s largest vacation ownership company, has once again partnered with Richard Petty to provide vacationers with the ultimate roadtrip ride — the 2021 Wyndham Destinations Chevrolet Camaro SS, custom built by Petty’s Garage. Now through December 31, 2021, vacationers can enter for a chance to win the Camaro, plus a four-day, three-night stay at club Wyndham Ocean Walk, two VIP credentials for the stock car race in Daytona Beach, Florida in February 2022, a celebrity meet-and-greet with the Petty Motorsports Team, $300 spending money and $1,000 in airfare, along with additional vacation prizes.

The 2021 Wyndham Destinations Chevrolet Camaro SS was built by the crew at Petty’s Garage — the premier destination for custom performance builds – exclusively for this giveaway. The car boasts a 6.2 Liter Direct Injection engine making 455 SAE horsepower, Heavy Duty 6 Speed Tremec transmission, limited-slip 3.73 ratio rear differential and Performance Tuned Suspension. Additionally, the car comes fully loaded with custom Petty’s Garage leather seats and custom floor mats, and is signed by the King of NASCAR himself, Richard Petty. The car features custom decals from Wyndham Destination’s flagship vacation club brands, Club Wyndham and WorldMark by Wyndham.

“The 2021 Wyndham Destinations Chevrolet Camaro SS provides vacationers with the perfect ride for getting back out on the road and checking off their bucket list destinations,” says Scott Cavanaugh, vice president of strategic partnerships and licensing for Wyndham Destinations. “This is the second time we’ve partnered with Petty’s Garage to create a custom car, and we know every car lover is going to want to get behind the wheel of this truly exceptional ride in 2022.”

Vacationers can visit KeytoWyn.com to enter the sweepstakes and to view the Official Rules. Additionally, car enthusiasts can check out the Camaro at select Wyndham Destinations vacation club resorts by tracking it online as it makes its way across the country throughout the year:

  • April: Club Wyndham Oceanside Pier Resort in Oceanside, CA
  • May: WorldMark Anaheim in Anaheim, CA
  • June: Club Wyndham Grand Desert in Las Vegas, NV
  • July: Club Wyndham Panama City Beach in Panama City Beach, FL
  • August: Club Wyndham Ocean Boulevard in Myrtle Beach, NC
  • September: Club Wyndham Smoky Mountains in Sevierville, TN
  • October: Club Wyndham Old Town Alexandria in Alexandria, VA
  • November: Club Wyndham Bonnet Creek in Orlando, FL
  • December: Club Wyndham Ocean Walk in Daytona, FL

In addition to the grand prize giveaway, participants also have a chance to win “mini” grand prizes throughout the sweepstakes, including a four-day, three-night stay at a resort and two VIP credentials for a stock car race in Las Vegas, NV, plus $300 cash for spending, a $5,000 Caesars Rewards®* Gift Card and $500 airfare credit.

Daily and weekly giveaways will also take place at Wyndham Destinations vacation club resorts around the country, with participants eligible to win up to an $1,000 in Amazon.com*** gift card.

To enter the sweepstakes and learn more about the Official Rules and prizes, visit https://wyndham.promo.eprize.com/keytowyn21/.

*NO PURCHASE OR SCAN NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR ODDS OF WINNING. Sweepstakes Details: Visit the Official Rules for more information including quarterly entry periods, odds of winning, alternate and bonus methods of entry and prize descriptions. Legal residents of the 50 United States (including D.C.) and Puerto Rico 18 years or older are eligible. Tap Instant Win game is not valid for residents of Puerto Rico. A grand prize will be awarded every quarter and will vary based on the quarter entered. Quarterly sweepstakes begins 4/1/21 and ends 12/31/21. Verifiable retail value $3.00 – $73,797 USD, depending on quarter entered and prize won. Sponsored by Wyndham Vacation Resorts, Inc., WorldMark by Wyndham, Shell Vacations, LLC, and Margaritaville Vacation Club by Wyndham, Inc., 6277 Sea Harbor Drive, Orlando, FL 32821. Odds of winning a Tap Instant Win Game prize depend on the number of prizes available divided by divided by the number of eligible Tap Instant Win Game plays. Odds of winning the grand prizes depend on the number of eligible entries received during the applicable entry period. Void where prohibited by law.
**Terms and conditions apply to gift cards.
***Restrictions apply, see amazon.com/gc-legal

About Wyndham Destinations
Wyndham Destinations is the world’s largest vacation ownership business operating more than 245 vacation club resorts around the world that offer a contemporary take on the timeshare model. The brand portfolio — featuring Club Wyndham®, WorldMark® by Wyndham, Margaritaville Vacation Club® by Wyndham, and Shell Vacations Club — offers travelers the chance to own their vacation and explore places they’ve never visited before, year after year. Nearly 870,000 owners enjoy stays in a home away from home, featuring spacious suites with separate bedrooms, fully-equipped kitchens, living and dining areas, as well as resort-style amenities and services. Learn more at WyndhamDestinations.com.

About Petty’s Garage
Founded in 2008, Petty’s Garage is a high performance speed shop owned by “The King” Richard Petty. Headquartered in Level Cross, North Carolina, Petty’s Garage occupies the legendary Petty facility that produced winning stock cars for more than 50 years. Petty’s Garage specializes in performance upgrades, restorations, luxury personal builds, custom builds, supercharged engines, paint and body, exhaust upgrades, brake systems, custom interiors, tires and wheels, custom fabricated projects, and corporate builds. If you can dream it, Petty’s Garage can build it.

For more information on Petty’s Garage, please call 336-498-3745 or visit www.pettys-garage.com

How to Generate Repeat Business for Your Auto Dealership

By
SM
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Photo by Obi Onyeador on Unsplash

A lot of dealerships devote too much of their focus on attracting new customers whereas an equal amount of time should be invested into generating repeat business from existing customers and building up loyalty. Not only can this contribute massively to the revenue of your dealership, but the more loyal these customers are to your dealership, the higher the chance of them leaving positive reviews, giving you more auto leads, and telling their friends and family about you. This, in turn, can bring in new customers. In this article, we take a look at some of the best ways you can start marketing your dealership to generate repeat business for your dealership and increase loyalty with your brand at the same time. 

Offer Incentives

Your existing customers will come back to you if they feel they are being rewarded for their loyalty. Otherwise, what’s the point? For some examples of how to create great customer service for your company, you could check here and build customer loyalty quickly. Aside from your excellent customer service, if they are being charged or getting the same package as a new customer for example with no additional benefits for their loyalty then, what is the point indeed! Instead, why not reward repeat customers for coming back to you. As an example, for an annual service provide a 10% discount? Or if they’re after a new set of tires why not offer them 4 for the price of 3? The savings may not be astronomical but the gesture of providing them with these incentives as an existing customer goes a long way.

Complimentary Services 

No matter what industry you’re involved in, a customer always loves getting that something extra for free. And your auto dealership shouldn’t be any exception to this golden rule. So if customers are coming back to you why not give them that little something extra to thank them for their loyalty? Not only to increase the likelihood of them coming back again in the future but also to reward them for choosing you over your competitors. For example, when someone comes to buy a car from you, if they come back to you for your annual service why not throw in a free valet to ensure their car is sparkling clean upon returning it to them?

Reassure the Customer That They Know What They’re Getting 

When finally delivering a vehicle to your customer, reassure them about the deal they’re getting and ensure they’re happy. Give them a thorough recap of everything that is involved in the price that they’ve paid, most importantly the parts of their package that are ‘added value’ for their custom or available to them in the future for their loyalty or recommendations. This includes any future annual services that are included in the price and gives them a breakdown of the payment. This is also the opportune time to ask them if they have any questions about aspects of the sale/aftercare such as the warranty. This reassures the customer that you don’t just complete the sale and disappear and will encourage them to do business with you in the future. 

Take Care and Caution With Servicing 

If your dealership offers other services in addition to buying and selling cars, this is a great area to make a real impression on the customer. When the customer hands over their vehicle to you they are trusting you to take care of it when performing any repairs or servicing. A great way to maximize the chances of them coming back to you in the future is to make them put their trust in you as a dealership and consider you to be the right choice. There are a number of ways to ensure that their car is as protected as possible when performing repairs or upgrades.

One such way is by using protective items such as disposable plastic car seat covers, gear shift covers, and steering wheel covers. These items ensure that if you’re performing any work on a customer’s car, any mess that is made as a result of the work won’t spoil any of the car’s interior. If you are using these types of products to protect your vehicle whilst carrying out a repair or service you should tell your customer when they bring their vehicle in for the work. Demonstrate to them before they leave their car with you that you will take the utmost care in performing the repair or service and you even use these protective products to protect their vehicle, giving them peace of mind and confidence in your dealership before you commence the work. 

This maximizes the chances of them returning to you for future work or vehicle purchases as well as the likelihood they will write a positive review about you and tell friends or family members about the quality of the service they’ve received from you. For high-quality automotive protective products, consider visiting the following URL: https://mbrmarketing.com/service-department/steering-wheel-and-seat-covers which is the website of MBR Marketing, one of the leading suppliers of auto dealer products in the United States.

Stay in Touch With Your Customers

Another way to demonstrate to your customers that your dealership doesn’t just forget about them after a sale has been completed is to keep in touch. It also reinforces their recognition of your brand. You could consider hiring a customer service virtual assistant, a person who you only employ when you need to, who can assist with administrative tasks. For instance, they could work only a couple of days a week, spending time following up on customers and asking for feedback. This would make them feel heard and cared for, and more likely to return to your business. Other ways to keep in touch include asking for a review after they’ve purchased a vehicle or service from you. Another nice touch is to provide them with a courtesy email on their birthday or anniversary of their first purchase to show them that they’re a valued customer and remind them of your excellent customer service and attention to detail.

Ask for Reviews

A great way to discover customer insight and to improve your service is through reviews. Ask customers for feedback after they have purchased a vehicle from you or used one of your services. Ask them if they were happy with the service and what they weren’t happy with. This will not only identify areas for improvement but will also highlight areas where your dealership is currently meeting the customer’s needs. A great way to gain true feedback is also to incentivize the customer to provide a review through promotions or discounts as the more reviews you receive the better understanding you have of how your products and services are perceived by your customers.

Summary

If you have your own dealership you need to ensure you invest adequate time and resources into building your repeat business. Attracting a new customer is much harder than selling again to an existing customer who already knows you. Remember to communicate with your existing customers, make them feel special and rewarded for their loyalty and they will return time and time again potentially bringing friends or family members to your showroom as a direct result of your investment and interest in them.

8 Car Maintenance Tips That Can Save You Money

By
SM
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Photo by C Joyful on Unsplash

Cars are incredibly complex machines but despite their durability, they also exhibit great delicateness. Aside from the inherent risks on the road and the damage that nature can do, time itself can wear away your car’s integrity. According to a recent survey, the average American spends approximately $400 every year repairing their car.

This amount can seem like a small but necessary expense, it won’t seem so trivial if you’re behind on rent or struggling to pay all the bills on time. The best way to avoid shelling out hundreds of dollars just to fix up your car is to take better care of it in the first place.

Below are eight maintenance tips that you should always keep and use if you want to keep your car in great condition without large expenses.

  1. Get Car Cleaned Regularly

Small bits of food and lint may not seem like they can wreck your car, but debris and crumbs can attract vermin. Ants can destroy your upholstery bit by bit. Larger pieces of trash can attract more virulent vermin like cockroaches and rats.

If you want to keep your car from getting eaten and soiled by such pests, you should take your car to a professional cleaner regularly. Better yet, you can take your car to professional car detailers, like Auto Armour PFF.

  1. Familiarize Yourself with Dashboard Lights

All cars, from the simplest of sedans to high-profile vehicles, have an array of complicated dashboard lights. Unfortunately, many car owners don’t see the point of learning the meaning behind these lights to their detriment.

When you buy your car, make sure to flip open the driver’s manual and familiarize yourself with the meaning behind them. They can tell you if your car is in danger of overheating, loss of fluid, and other conditions.

  1. Change Fluids Frequently

Your car is like a living being and it requires plenty of fluid nourishment. Aside from gasoline, your car needs brake fluid, engine coolant, engine oil and radiator fluid, and many more. Always make sure that your car gets plenty of all of these fluids as they are vital to your car’s well-being. Check their levels regularly and clean out their valves and pipes to prevent blockages.

  1. Mind the Weather

The weather outside can be frightful and even more terrifying, it can affect your car’s integrity. Driving your car through flood after flood, can soak its undercarriage and lead to rusting. Driving on snowy roads can deteriorate your hubcaps and wheel axles through exposure to road salts. Intense summer sunshine can bake your engine and make it overheat. Always gauge if the weather outside is worth endangering your car.

  1. Rotate Tires

The tires of your car bear all the machine’s weight. If you don’t rotate your tires, all the weight remains on a particular tire. This can bend their rims and decrease their lifespan. Switch up the positions of your car’s tires by swapping them. For example, switch the positions of the left and right front tires with their equivalents in the rear.

  1. Drive Responsibly

Aggressive driving can be the most dangerous thing you can do not only to your vehicle but to yourself. Your best-case scenario is that your aggressive driving ends with your car with a few minor dings and scratches. However, a truly bad accident can completely wipe out your vehicle which will cost many thousands of dollars. Always drive carefully and obey traffic laws to prevent your car from getting damaged.

  1. Park Under Cover

The environment contains many things that can damage your vehicle. Intense temperatures can wreak havoc on the engine and internal mechanisms. Animals can scratch the exterior or crawl their way into the vehicle. Street parking is unacceptable over long periods for these reasons. Don’t leave your car parked out in the open if you can. Always look for cover when parking your car.

  1. Don’t Leave it Undriven

On the other hand, you may find yourself driving your car less and less for one reason or another. This can lead to your car remaining unused for weeks. This can destroy your car as surely as ramming it into a wall. If you must leave your car parked for long periods, occasionally start the engines and take it for a short drive to keep the engine and battery in good condition.

Cars are huge investments, and they are essential for getting to your job on time or safely transporting your loved ones. Taking the best care of it through sensible maintenance won’t just save you money, it will also make your whole life much easier.

HOWARD WINS VP RACE FUELS BRUCE ROGERS MEMORIAL IN A NEW RIDE AT GRANDVIEW; KYLE LILICK TOPS THE FIELD IN SPORTSMAN MAIN EVENT

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Official Release
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BECHTELSVILLE, PA. April 4, 2021 . . . There was quite chill in the air for the 4th Annual VP Fuels Bruce Rogers Memorial Money Maker 50-lap race on Saturday night at Grandview Speedway, but the action was hot and heavy as Big Block Modifieds went up against Small Block racing talents.

45 Modifieds entered the pits to attempt to qualify for the Rogers Memorial while 33 Sportsman took to the track for their second part of the night’s racing action.

Oley, PA’s Duane Howard, started 12th in the Modified feature named in honor of the late track owner and promoter and at the conclusion of 12 laps he piloted the Butch Getz-owned No. 15G, a new ride for the six-time Oley, PA track champion, into the lead. He battled briefly with John Willman followed by Brett Kressley and later defending champion Craig Von Dohren, also in a different ride owned by Bruce Bruecher.

In the closing stages of the event Von Dohren was reeling Howard being able to gain ground when Howard was hampered by a lapped car. Howard kept Von Dohren at bay and went on to become the fourth different winner of the prestigious event for a hefty $7,500 payday. Howard commented in victory lane that he’s determined to make the new ride coil work and prove to those that said he was too old to win another championship that they were wrong. This big win does not count toward the season title but the chase for the Advance Auto Parts NASCAR Weekly Series championship will kick off on Saturday, April 10.

In the 25-lap Sportsman feature, polesitter Kyle Lilick collected his seventh career win by withstanding the challenges of runner-up Kenny Gilmore.

Through the luck of the draw for the 50-lap feature, John Willman, the “Ultimate Underdog”, started on the pole trailed by Doug Manmiller, Ron Kline, Louden Reimert and Kevin Hirthler.

Willman was able to hold off the various challengers until Howard took over second on the tenth lap and two laps later was the new leader.

Brad Brightbill brought out the red when he flipped the BMS No. 14 in the third turn. He was uninjured, but the car sustained heavy damage. Howard maintained the lead when action resumed with pressure coming from Willman, Kressley, Louden Reimert and Von Dohren, who started first, eighth, seventh and 14th respectively.

Kressley advanced into second on the 16th lap and set his sights on Howard, who had a commanding lead built up.
Howard’s comfortable margin was erased on the 19th lap when Manmiller, running a solid fifth, stopped in turn two with mechanical issues and was finished for the night. By this time Kressley was in second and on the restart edged into first, but the lap counted Howard was ahead trailed by Kressley, Von Dohren, Willman and Reimert.

Second changed on the 31st lap when Von Dohren overtook Kressley and then was off to try and overtake Howard.
The lead Howard built up was dwindling because at the end of 38 laps Von Dohren was closing in as Howard was hindered by slower moving traffic.

Ten to go and Von Dohren was pressuring Howard as the laps clicked off.

Howard succeeded to keep the competition behind him and pulled into Victory Lane an elaborate winner followed closely by Von Dohren and Kressley, also right behind. Willman hung on for fourth with Ryan Watt fifth. Rounding out the top ten were Mike Maresca, Jared Umbenhauer, defending race winner Tim Buckwalter, Reimert and Danny Bouc.

Von Dohren, Kyle Weiss, Maresca and Kressley were the heat winners while Brad Grim and Buckwalter won the consies.

Despite the fact that Kyle Lilick started on the pole in the Sportsman feature, it was no easy task winning the race. First he dueled with Kyle Smith, who he lost the lead to briefly, then from the 14th lap until the drop of the checkered, he encountered a fierce battle with second-place finisher Kenny Gilmore. Following Lilick and Gilmore across were defending point champion Brian Hirthler, Smith and Jimmy Leiby. Sixth through tenth were Mark Kemmerer, Donn Edger, Bryan Rhoads and Ryan Conrad.

The chase for the NASCAR track titles gets the green flag on Saturday, April 10th at 7 p.m. when the T.P.Trailers Modifieds and T.P.Truck Equipment Sportsman are featured in a doubleheader show. Adult admission is $15 while youngsters 12 and under are admitted FREE.

RACE RESULTS—-

Fourth Annual VP Race Fuels Bruce Rogers Memorial Money Maker Feature (50-laps): 1. Duane Howard, 2. Craig Von Dohren, 3. Brett Kressley, 4. John Willman, 5. Ryan Watt, 6. Mike Maresca, 7. Jared Umbenhauer, 8. Tim Buckwalter, 9. Louden Reimert, 10. Danny Bouc, 11. Brad Grim, 12. Eric Biehn, 13. Kyle Weiss, 14. Mike Lisowski, 15. Dillon Steuer, 16. Doug Manmiller, 17. Jeff Strunk, 18. Ron Kline, 19. Kris Graver, 20. Dylan Swinehart, 21. Ryan Beltz, 22. Kevin Hirthler, 23. Brad Brightbill, 24. Brian Hirthler. Cory Merkel, Joe Funk Jr., Craig Whitmoyer, Brett Gilmore, Jesse Leiby, Nate Brinker, Justin Grim, Mark Levy, Jack Butler, Steve Young, Ryan Lilick, Richie Hitzer, Darren Schuler, Bobby Gunther Walsh, Scott Frack, Kyle Merkel, Jordan Henn, Alex Yankowski, Mark Kratz, Brad Arnold and Ryan Grim.

Sportsman Feature (25-laps): 1. Kyle Lilick, 2. Kenny Gilmore, 3. Brian Hirthler, 4. Kyle Smith, 5. Jimmy Leiby, 6. Mark Kemmerer, 7. Brandon Edgar, 8. Bryan Rhoads, 9. Doug Snyder, 10. Ryan Conrad, 11. Chuck Eckert, 12. Cody Schantz, 13. Jesse Landis, 14. Lex Shive, 15. Nathan Mohr, 16. Joey Vaccaro, 7. Kenny Bock, 18. Decker Swinehart, 19. Mike Schneck, 20. Mike Stofflet, 21. Parker Guldin, 22. Tyler James, 23. Tom Miller, 24. Kevin Hirthler. DNQ: BJ Joly, Mark Gaugler, Brad Force, Dakota Kohler, Wayne Rotenberger Jr., Nick Faust, Colton Perry, Logan Bauman. DNS: Chris Esposito.

PREECE WINS SMART MODIFIED TOUR RACE AT SOUTH BOSTON SPEEDWAY; TREY CREWS TOPS FIELD FOR LATE MODEL STOCK CAR WIN

By
Official Release
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Former NASCAR Whelen Modified Tour Champion and current NASCAR Cup Series competitor Ryan Preece celebrates in Victory Lane after winning Saturday’s 99-lap SMART Modified Tour race at South Boston Speedway. The race was one of the headline races of the Pocono Organics’ CBD Day At The Races at South Boston Speedway. Photo Courtesy Joe Chandler/South Boston Speedway

South Boston, VA……Ryan Preece held off Chuck Hossfeld and Burt Myers in a seven-lap dash to the finish to win Saturday’s 99-lap SMART Modified Tour race at South Boston Speedway.

The race was one of the headline events of Saturday’s Pocono Organics’ CBD Day At The Races at South Boston Speedway.

Preece, from Berlin Connecticut, got the advantage on the last restart and pulled away from his challengers, crossing the finish line .473 second ahead of Hossfeld to earn his second Modified win of the season in his fifth start. The win was Preece’s second Modified victory at South Boston Speedway. His previous win at South Boston Speedway came in 2015.

“We had a really good racecar,” Preece pointed out.

“This is probably the best this car has ever been. It wasn’t easy. The 17 (Hossfeld) was real fast. Burt was real fast. There were a lot of cars that I ended up having to race throughout the race. We made the right adjustments on the pit stop. We were able to get the lead and control it from there out.”

Burt Myers finished third, Dennis Holdren of Roanoke, Virginia finished fourth and Jason Myers of Walnut Cove, North Carolina rounded out the top five finishers. Zach Brewer, Jimmy Wallace, J.R. Bertuccio, James Civali and John Smith rounded out the Top 10.

Preece who drives the No. 37 JTG-Daugherty entry in the NASCAR Cup Series, led all but eight laps of the 99-lap race that was slowed by nine caution flags and one red flag. He led the first 49 laps, passed Hossfeld for the top spot on lap 58, and led the rest of the race.

NASCAR Hall Of Famer Bobby Labonte finished 17th in the 23-car field after being sidelined in one of the many mishaps in the race.

SMART Modified Tour driver Tim Brown was injured in an incident that occurred near the mid-point of the race. South Boston Speedway sent out a separate update on Brown.

Trey Crews of South Boston, Virginia celebrates in Victory Lane after winning the 100-lap NASCAR Advance Auto Parts Weekly Series Late Model Stock Car Division that shared the spotlight in Saturday’s Pocono Organics’ CBD Day At The Races at South Boston Speedway. Photo Courtesy Joe Chandler/South Boston Speedway

Crews Captures Win In 100-Lap NASCAR Late Model Stock Car Division Race

Trey Crews could not have had a better start to his 2021 racing season.

The South Boston, Virginia resident took the lead from teenager Jacob Borst of Elon, North Carolina on lap 31 and fended off multiple challenges from Borst to take the win in the 100-lap NASCAR Advance Auto Parts Weekly Series Late Model Stock Car Division that shared the spotlight in Saturday’s Pocono Organics’ CBD Day At The Races.

“I knew we were going to be good here after our rookie year (in 2019),” Crews said.

“Unfortunately, we weren’t able to race here last year due to COVID. We knew we were going to be competitive, and that’s what we were. It’s a great feeling.”

Borst, who won the pole and led the first 30 laps of the race, challenged Crews multiple times over the final 30 laps of the race but couldn’t make the pass for the win.

Peyton Sellers of Danville, Virginia, who swept South Boston Speedway’s season-opening twinbill, finished third with Chris Denny of Timberlake, North Carolina and Blake Stallings of Danville, Virginia rounding out the top five finishers.

Stuart Crews, Eddie Johnson, Colin Garrett, Carter Langley and Chris Elliott completed the Top 10.

Nathan Crews Wins 15-Lap Budweiser Pure Stock Division Race

Nathan Crews of Long Island, Virginia scored his second straight win in the Budweiser Pure Stock Division Saturday, going flag-to-flag in the 15-lap race.

Justin Dawson of Nathalie, Virginia finished second, 5.637 seconds behind Crews with Bruce Mayo of Halifax, Virginia, Johnny Layne of Halifax, Virginia and Jared Dawson of Nathalie, Virginia rounding out the top five finishers.

Josh Dawson Takes Win In 15-lap Budweiser Hornets Division Race

Josh Dawson of Halifax, Virginia took the lead from Jared Dawson of Nathalie, Virginia with five laps to go to take the win in the 15-lap Budweiser Hornets Division race.

The race marked the second straight event in which the Dawsons took home a 1-2 finish.

Kevin Currin of Chase City, Virginia, Dillon Davis, and Andrea Ruotolo completed the top five finishers.

The race featured three lead changes among four drivers.

Next Race At South Boston Speedway

Racing action returns to South Boston Speedway on Saturday, April 17 with the 2 p.m. running the of the NASCAR Late Model Twin 75s racing program.

The six-race card will be headlined by twin 75-lap races for the NASCAR Advance Auto Parts Weekly Series Late Model Stock Car Division. A 50-lap Limited Sportsman Division race, a 30-lap race for the Budweiser Pure Stock Division and a 15-lap race for the Budweiser Hornets Division are also included. In addition, there will be a 25-lap race for the regional touring Southern Ground Pounders series.

The latest news and updates about South Boston Speedway and its racing events can be found on the new South Boston Speedway website at www.southbostonspeedway.com and on the speedway’s social media channels. Fans can also subscribe for e-mail updates on the speedway’s website.

B.R.M. Chronographs Endurance Races and WeatherTech Sprint Doubleheaders Bring HSR Spring Fling to a Competitive Close Friday at Sebring International Raceway

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Official Release
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  • Todd Treffert a Perfect Five-for-Five in Speedconcepts 1974 No. 141 Porsche 911 IROC Prepared by 901 Shop
  • Travis Engen Wins Overall in B.R.M. Chronographs Endurance Challenge Race in GMT Racing 2005 No. 2 Audi R8 LMP

SEBRING, Florida (April 2, 2021) – Two one-hour B.R.M. Chronographs Endurance Challenge races and a full slate of WeatherTech Sprint Series doubleheaders brought the season-opening HSR Spring Fling at Sebring International Raceway to a competitive conclusion Friday.

The HSR Spring Fling’s big winner was Todd Treffert who went a perfect five-for-five in race victories throughout the event in his Speedconcepts 1974 No. 141 Porsche 911 IROC prepared by the 901 Shop.

Two of Treffert’s wins were secured in HSR feature races that took place both Thursday and Friday on the legendary 3.740-mile Sebring airport road course. Treffert also swept all three Group 5 WeatherTech sprints run the last two days, including both races in Friday’s doubleheader schedule.

In Friday morning’s B.R.M. Vintage and GT Classic (GTC) one-hour endurance race, Treffert once again took control at the drop of the green flag and never looked back. He finished first overall while scoring GTC class honors.

The B.R.M. feature race win followed a similar convincing run by Treffert in Thursday’s Sasco Sports International/American Challenge sprint. Treffert led every lap from the start to take the overall and Porsche class Sasco victories.

The B.R.M. Vintage class win Friday morning went to George Balbach who finished a strong second overall behind Treffert in his Ecurie Engineering 1966 No. 0 Porsche 911.

Yves Scemama completed the overall B.R.M. podium in third and took second place GTC honors in his Heritage Motorsports 1974 No. 52 Porsche 911 IROC.

Third in GTC, and securing fourth overall, was the duo of Damon DeSantis and David Hinton in the Heritage 1974 No. 82 Porsche 911 RSR. The showing backed up a podium finish by the duo in the same Porsche in last December’s Classic Sebring 12 Hour when they scored an overall third-place finish in Run Group B.

Lisa Hansen made it two Ecurie entries on the B.R.M. Vintage podium with a solid drive to third in her Ecurie Engineering 1969 No. 110 Porsche 911 S.

The Ecurie teammates bookended the B.R.M. Vintage podium while Travis Engen took second-place honors in his GMT Racing 1962 No. 1 Lotus 23B.

Engen was quick to return to his typical first-place form in Friday’s other feature race, which was the B.R.M. Chronographes Endurance Challenge for the Prototype, Historic and GT Modern (GTM) divisions.

Engen scored both the overall and Prototype victories in his GMT Racing 2005 No. 2 Audi R8 LMP despite starting at the back of the grid. Shaking off a minor mechanical issue that took away any chance of a flying qualifying lap, Engen steadily worked his way through the field after the race start. He took the lead on lap six and stayed in control of the race from that point on for the win.

The B.R.M. GTM win went to Thomas Gruber in his TAG 2016 No. 991 Porsche 991 GT3 prepared by Speed Syndicate. Crossing the finish line second overall, Gruber was the only competitor to finish on the lead lap with Engen.

The B.R.M. Vintage victory was earned by Francesco Melandri in his 1996 No. 96 Porsche 993 GT2 prepared by Amalfi Racing.

Additional podium players in the second B.R.M. race included Aaron Weiss who finished third overall and second in Prototype in his unique 2016 No. 72 Praga R1T.

The B.R.M. GTM podium was completed by a pair of competitors that crossed the finish line in the overall top five.

Paul Marino was second in GTM and fourth overall in his 2016 No. 22 Ferrari 458 while Paul Reisman came home third in GTM and fifth overall in his Hudson Historics 2009 No. 75 Porsche 997 Cup.

Third in B.R.M. Prototype went to the ex-Ruby Tuesday/Alex Job Racing 2007 No. 23 Porsche Crawford Daytona Prototype piloted by Wallis Owens.

The season-opening HSR Spring Fling was the first of HSR’s annual pair of races on the legendary Sebring International Raceway circuit this year. Nine months from now, the HSR racing year once again concludes with the season-ending HSR Classic Sebring 12 Hour and Sebring Historics, December 1 – 5.

Next up for HSR is the 43rd HSR Mitty at Michelin Raceway Road Atlanta, April 21 – 25. Entry forms, ticket information, the provisional race schedule and more event details are available at the official HSR Mitty event page by clicking here.

About HSR: Historic Sportscar Racing (HSR) was formed in the mid-1970s with an event at Road Atlanta. There was one goal then and it remains true today: to celebrate the race cars from the past. As a “time machine” of sights and sounds, HSR provides a venue for competitors and spectators alike to share in the wonderful history and excitement created by the cars that competed at race tracks around the world. HSR currently sanctions eight vintage and historic racing events at some of the world’s most renowned race tracks, including Road Atlanta, Sebring International Raceway, Daytona International Speedway and more. The complete schedule and full event information can be found on HSR’s website at www.HSRRace.com. Look for the HSR Channel on YouTube and follow HSR on Facebook at www.Facebook.com/HSRrace/ and on Twitter and Instagram at @HSR_race. A dedicated website for the Classic 24 Hour at Daytona presented by IMSA is available at www.Classic24hour.com.

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