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Ruby Tuesday Broadens Partnership with Penske Racing

Nationwide Series Success Leads to New Cup Series Relationship in 2011

MOORESVILLE, N.C. (January 24, 2011) – After helping the No. 22 Dodge team and driver, Brad Keselowski, capture the 2010 NASCAR Nationwide Series championship, Ruby Tuesday, Inc. has agreed to extend and expand its partnership with Penske Racing this season.

The high-quality, casual-dining restaurant chain’s brand will once again adorn the sides of the No. 22 Dodge Challenger. Ruby Tuesday will serve as primary sponsor for five races in 2011, beginning with the May 6 event at Darlington (S.C.) Raceway, and co-primary sponsor for four races, beginning with the March 19 race at Bristol (Tenn.) Motor Speedway. In addition to its presence in the Nationwide Series, Ruby Tuesday will have prominent placement on the rear deck lid of the No. 2 Miller Lite Dodge Charger, also driven by Keselowski, in the NASCAR Cup Series in 2011.

“I am very excited to represent Ruby Tuesday again in 2011,” said Keselowski. “They were an integral part of our championship season in 2010, and I look forward to winning more races with them in the future. The fact that they have grown their relationship to include the ‘Blue Deuce’ is something in which we take great pride at Penske Racing.”

Penske Racing is one of the most successful teams in the history of professional sports. Competing in a variety of disciplines, cars owned and prepared by Penske Racing have produced 332 major race wins, 396 pole positions and 23 National Championships.

“Ruby Tuesday is happy to continue our growing relationship with Penske Racing and Brad,” said Mark Young, Ruby Tuesday’s Senior Vice President of Marketing.  “When people compete and set high standards for performance, everybody wins.  That’s the spirit that drives both our teams.”

For more information about Penske Racing, please visit www.penskeracing.com.

PENSKE RACING WELCOMES COCA-COLA AS SPONSOR FOR KURT BUSCH AND THE NO. 22 CAR IN 2011

MOORESVILLE, N.C. (January 24, 2011) – Penske Racing’s Kurt Busch will join Coca-Cola’s family of NASCAR drivers this season. Coca-Cola will sponsor the 2004 Sprint Cup Series champion as Busch pursues his second series title while driving the No. 22 Shell-Pennzoil machine in 2011.

Busch will carry the iconic Coca-Cola name on both his uniform and his Dodge Charger as he looks to extend his Cup Series victory streak to 10 consecutive seasons.

“I am honored to represent Coca-Cola during 2011 racing season,” said Busch, who scored two wins and two poles in 2010, finishing 11th in the final Cup Series standings. “We’re looking forward to a great season as we transition to the No. 22 car and it’s awesome to have Coca-Cola on board for the ride.”

As part of the relationship, Busch and Penske Racing will be featured in Coca-Cola’s in-store promotions throughout the 2011 season and Busch will also make promotional appearances on behalf of Coke.

“Both Kurt and Penske Racing have proven that they are winners both on and off the track,” said Ben Reiling, director of Sports Marketing for Coca-Cola. “We welcome Kurt and Penske to the Coca-Cola Racing Family and look forward to working with him to bring the passion of NASCAR and the uplifting refreshment of Coca-Cola to his many fans.”

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater®, Powerade®, Minute Maid®, Simply® and Georgia®. Globally, the Coca-Cola Company is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about the Company, please visit our website at www.thecoca-colacompany.com.

Coca-Cola Partnership
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Penske Racing is one of the most successful teams in the history of professional sports. Competing in a variety of disciplines, cars owned and prepared by Penske Racing have produced 332 major race wins, 396 pole positions and 23 National Championships. For more information about Penske Racing, please visit www.penskeracing.com.

Alliance Truck Parts to Sponsor Penske Racing No. 12 Dodge in Nationwide Series

Driver Sam Hornish Jr. Looks Forward to Strong 2011 Season in NASCAR Nationwide Series

Mooresville, N.C. January 24, 2011 – Penske Racing announced today that Alliance Truck Parts, a leading provider of replacement parts for the commercial transportation industry, will be the primary sponsor of the No. 12 Dodge Challenger driven by Sam Hornish Jr. for the 2011 NASCAR Nationwide Series.

Hornish raced the Alliance Truck Parts Dodge Charger in the 2010 Nationwide Series finale at Homestead-Miami Speedway, and he is ready to compete for the team again this season.

Said Hornish, “It’s exciting to be able to return to the car and get a chance to represent the Alliance Truck Parts brand again this season. I know everyone at Penske Racing will be working hard to get the best results possible this year in the Nationwide Series.”

“Penske Racing has a heritage of benchmark performance and we feel the alignment between Alliance Truck Parts, Penske Racing and Sam Hornish Jr. is a partnership that signifies the quality, reliability and value of our brand,” said Daniel Haggerty, director of parts marketing for Daimler Trucks North America LLC.

Hornish will drive the Alliance Truck Parts Dodge for Penske Racing in at least eight races in the upcoming Nationwide Series season. The former Indianapolis 500 winner and three-time IndyCar Series champion is expected to compete in at least 10 series races overall in 2011. Specific races will be announced in the coming weeks.

“Penske Racing welcomes Alliance Truck Parts to the team,” said Roger Penske. “We believe this marks the beginning of a strong partnership. Sam and the team are ready to produce solid results in the Alliance Truck Parts Dodge. It should be an exciting 2011 season.”

Penske Racing is one of the most successful teams in the history of professional sports. Competing in a variety of disciplines, cars owned and prepared by Penske Racing have produced 332 major race wins, 396 pole positions and 23 National Championships. For more information about Penske Racing, please visit www.penskeracing.com.

PENSKE RACING WELCOMES KIMBERLY-CLARK AND ITS WYPALL WIPERS BRAND AS PARTNERS BEGINNING IN 2011

MOORESVILLE, N.C. (January 24, 2011) – Penske Racing and Kimberly-Clark will begin a new partnership in 2011 as the Penske teams competing in NASCAR will assist in the promotion and marketing of one of the company’s top products, Wypall Wipers.

Kimberly-Clark, which includes such global brands as Kleenex, Scott and Huggies, and the Wypall brand, will become an associate sponsor of Penske Racing’s NASCAR teams beginning this season. All Penske Racing crew chiefs, in both the Cup Series and Nationwide Series, will wear the Wypall Wipers logo on their uniforms in 2011, promoting one of the toughest and most absorbent towels in the marketplace.

“We are excited to partner with Penske Racing and their winning teams and crew chiefs,” said Chris Brickman, Global President of Kimberly-Clark Professional. “We know the Penske teams need to perform at a high level both in the garage and on the track and Wypall Wipers will help them get the job done cleanly and efficiently.”

As part of the relationship, Kimberly-Clark will utilize the Penske Racing crew chiefs to help market Wypall Wipers. The agreement with Kimberly-Clark will also extend to the IZOD IndyCar Series as Penske Racing President and Team Penske race strategist Tim Cindric will help promote Wypall Wipers as well during 2011 IndyCar race weekends.

“Kimberly-Clark is a top company and Wypall Wipers is an industry-leading brand,” said Cindric. “Penske Racing looks forward to building this new relationship, beginning this season, and growing with Kimberly-Clark for the future.”

About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people – nearly a quarter of the world’s population – trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 138-year history of innovation, visit www.Kimberly-Clark.com.

About Penske Racing

Penske Racing is one of the most successful teams in the history of professional sports. Competing in a variety of disciplines, cars owned and prepared by Penske Racing have produced 332 major race wins, 396 pole positions and 23 National Championships. The team has also earned 15 Indianapolis 500 victories. For more information about Penske Racing, please visit www.penskeracing.com.

Sprint to Give Fans, Media First Look at New Miss Sprint Cup Lineup

Unveil Event Scheduled at Popular Charlotte, N.C., Nightspot

HUNTERSVILLE, N.C. – Jan. 24, 2011 – NASCAR Sprint Cup Series fans and motorsports media will get their first look at the 2011 Miss Sprint Cup representative lineup this week in Charlotte, N.C.

Beginning at 8 p.m. (EST) Wednesday, Jan. 26, Sprint is hosting a “Miss Sprint Cup Unveil Party” at the popular Whisky River nightspot, owned by NASCAR Sprint Cup Series driver Dale Earnhardt Jr. and located in Charlotte’s EpiCentre entertainment complex.

Open to the public, the event will give attendees the chance to meet the three women who will represent the series’ title sponsor and serve as the “fans’ friend on the inside” at NASCAR Sprint Cup Series events this season on behalf of Sprint.

The Miss Sprint Cup program, which began in 2007, has gained tremendous recognition among both race fans and industry members alike. Miss Sprint Cup now maintains more than 300,000 social media followers (Twitter, Facebook and the NASCAR.com “Community” page) and greets thousands of fans every race weekend at the Sprint Experience, the mobile display Sprint brings to all NASCAR Sprint Cup Series events.

“The popularity growth of the Miss Sprint Cup program has been amazing,” said Steve Gaffney, vice president of Corporate Marketing, Sprint. “Through photos and videos on social media and fan engagement at the track, Miss Sprint Cup is a tremendous way for Sprint to help bring the NASCAR fan base closer to the sport they love. As we enter our eighth year as the title sponsor of the NASCAR Sprint Cup Series, this event is not only another great way to involve fans, but also to thank them for their support.”

The first 200 fans in attendance on Wednesday night will receive a free gift from Sprint, and there will be prizes awarded throughout the evening. Customers who show their Sprint handsets at the door will also be eligible for special bargains at Whisky River that evening.

Fans who follow Miss Sprint Cup on social media channels have already learned the identity of one member of the 2011 lineup. Last week, Sprint announced that South Carolina native Paige Duke has returned to the Miss Sprint Cup program for a second season. Additional clues as to the two other women’s identities will be offered on the sites up until the start of the unveil event.

 

To follow Miss Sprint Cup, visit:

§  Twitter at twitter.com/misssprintcup

§  Facebook at facebook.com/misssprintcup

§  NASCAR.com Community Sprint Crew

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.8 million customers at the end of the third quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

Trevor Bayne – The Best of Both Worlds

Trevor Bayne has a knack for turning adversity into opportunity.

Lack of sponsorship led to an abrupt release from Diamond Waltrip Racing in September of 2010. But just as quickly, Bayne found a new home with Roush Fenway Racing and his future has never looked brighter.

On Friday, January 20th, Wood Brothers Racing announced that Trevor Bayne will drive the legendary No. 21 car during the 2011 season for a limited number of races in the Sprint Cup series.  He’s currently scheduled to run the first five Cup races of the season and then selected races during the remainder of the season. The goal is at least 17 starts with the possibility of more.

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I’ve had the opportunity to speak with Bayne a few times over the last couple of years and there are certain things I’ve come to expect. He’s always well-spoken and passionate; the perfect interview subject.

But this time was a little different.

This was Trevor Bayne in overdrive and the joy in his voice was unmistakable.

“I couldn’t be more excited about this,” he told me. “I’ve had to keep it bottled up for the last month or so while we’ve been working on it. I’ve been really pumped up and now I finally get to let it all out.

“I ran my first Cup race with them and now I’m going to get to continue with them this year. I think its awesome news.”

“They’re one of the longest standing NASCAR teams and then here I am, their youngest driver ever, so you get a little bit of both worlds.”

We talked about his first full season in the Nationwide Series and the experiences he’ll take with him as he begins the next stage in his career.

“I learned you have to be consistent. It doesn’t matter if you win every race or finish fifth or tenth. You have to be around at the end of every race. There’s no way you’re going to win a championship if you put your car in situations it shouldn’t be in.”

Another thing that sets Bayne apart from other young drivers is his ability to learn from not only the good, but the bad experiences, as well.

His unanticipated release from Diamond Waltrip Racing taught him a valuable lesson.

“Every time it seems like things are falling apart, another door opens and that’s the way it happened for me. I’m really fortunate to have these kinds of opportunities. It would be easy to point fingers or be upset about things and sometimes I feel like that. But for the most part, I try to look for that next opportunity and keep moving forward.”

Bayne is thrilled to be part of the Roush Fenway Racing team and his new alliance with Wood Brothers Racing is the icing on the cake.

His enthusiasm is infectious as he talks about his latest opportunity with the legendary team.

“You can go into their shop and almost see a piece of every bit of NASCAR since it started. It’s really cool to see that within one team. They’ve been around for everything and you can’t buy that kind of experience.”

While Bayne has been testing the No. 21 car, he’s spent his down time soaking up the atmosphere and listening to tales of the “good old days.”

“Since we’ve been down here in Daytona they’ve been telling me stories about what people used to do, just all kinds of crazy things that no one would even think about doing now or they’d be in NASCAR jail,” he joked. “It’s been really cool to hear the history.”

Bayne isn’t worried that he might be over-extending himself by running in both the Nationwide and Cup series. Instead he looks at it as opportunity for growth.

“I’m 19 years old, I’ve got all the energy in the world and I need to use it and get as much experience as I can. Obviously this is a much higher tension, more pressure situation than I’ve had in the past but I think it’s going to help me grow a lot faster, being in the seat that much.”

I asked Bayne about his plans for the future but for right now he’s happy living his dream and savoring each moment.

“I’m going to take things one step at a time. No matter how far you plan ahead, no matter how long a contract you have, no matter what anyone says, everything can change in the matter of a month or a week.  I’ve learned to make the most of what I have while I have it. I think if we do that other opportunities will come and we’ll take those when they get here.”

Trevor Bayne is bursting with energy and loving every minute of his life. Add talent and determination to the equation and you have a recipe for success.

As we ended the interview, something Bayne said, struck a chord.

“When you look around the shop you can just tell there are a lot more stories to be written.”

I can’t help but picture future generations of drivers listening to stories of Trevor Bayne and how he wrote a new chapter in the legacy of Wood Brothers Racing.

Hard Cards Available at NASCAR Hall of Fame

Every race fan dreams of having a NASCAR hard card, providing full access to the garage area, the drivers, and all of the behind the scenes action at every NASCAR race.  While limited only to those involved full-time at the top levels of the sport, every fan can now get a hard card just by visiting the NASCAR Hall of Fame.

[media-credit id=11 align=”alignright” width=”200″][/media-credit]Indeed, I got my very own hard card personalized upon entry to the HOF, located in Charlotte, North Carolina.  And I used it throughout the building, from the opening film about the history of the sport to participating in the myriad of interactive exhibits throughout the Hall.

After hard carding my way into the Belk High Octane Theatre for a truly big screen NASCAR movie adventure, I used my card to wind my way onto Glory Road. Here, poised on a race track with several degrees of banking, were actual race cars, from the Hudson Hornet to Jimmie Johnson’s most recent championship No. 48.

My hard card gave me access to go up onto the track and snap a picture of those race cars coming right at me, as well as access to try out the banking at Daytona, which I admit that I would have tumbled down without the hand rails to which I was holding on for dear life.

With my hard card in tow, I next entered the Hall of Honor, featuring the five inaugural inductees into the Hall of Fame, Junior Johnson, Richard Petty, Bill France, Sr., Bill France, Jr. and Dale Earnhardt.  There was almost a hush that fell upon us as we entered that room and paid tribute to these jewels of the sport.

I also did indeed get misty-eyed on seeing that famed black No. 3 car, complete with many mementos from the Intimidator’s days gone by and glory lost just ten years ago.

After leaving the solemnity of the Hall of Honors, I took myself and my card and headed to the interactive exhibit area.  This was where the fun began as my hard card was my access to the accumulation of points, fueling the competition with others in everything from hoisting a gas can to removing those pesky lug nuts during a pit stop.

One of the most interactive areas in the Hall was solely designed for children, focusing on educating the next generation of NASCAR fans.  The best part of that section was seeing the memorabilia from the childhoods of the likes of Jeff Gordon, Tony Stewart and Jimmie Johnson.  They were so cute as little boys, as well as just being a bit geeky too.

Another interactive exhibit in this section allows the hard card holder to actually call a race.  Donning the head sets and the microphone, I suddenly discovered how difficult that actually was to do and have renewed respect and regard for the MRN, PRN, ESPN and all of those broadcast professionals who call the races for us each and every weekend.

My favorite interactive exhibit was the race simulators, whereby you can race other fans sitting in actual race cars, driving like you stole it.  Yes, I do realize that this is all simulated but after five minutes, I was definitely working up a bit of a sweat trying to keep my car on the track and keep out of the way of all the others who were intent on either passing or wrecking me.

I am pleased to report that, after a rather difficult start where I did indeed pass the pace car, resulting in a trip to pit road to serve my penalty, I got the hang of it and actually stayed out of harm’s way.  In fact, I finished first and then promptly ran over the official on my way to Victory Lane, a first or so they tell me at this exhibit.

Waving my hard card, I admit that I immediately hurried on over to get my picture taken with the Sprint Cup.  And yes, I did hold up my index finger, striking the No. 1 pose, and yelling woo.  Unfortunately, thanks to my hard card, as well as my debit card, I have the pictures to prove it.

My NASCAR Hall of Fame hard card took me inside a race team hauler, inside a race shop of days gone by, and right past the exhibit filled with various race trophies, from the Martinsville Granfather’s clock to Dover’s Miles the Monster.

I was again moved to tears by the room honoring those lost in racing, including most recently NASCAR PR executive Jim Hunter, and moved to laughter by the staff person waving the yellow flag vociferously in the race flag display.

My final hard card stop was to purchase my souvenir pictures from my visit, as well as some shopping in the Hall of Fame gift store.  Unfortunately, the big screen television there was showing the NFL play off game but I am sure that will change in just a few short weeks when the cars get back on the track in Daytona.

So, got get your own hard card for a once in a lifetime NASCAR experience.  I will be keeping my card in a safe place in my wallet for the next time I make the trek to Charlotte and cannot wait to see what is next at the NASCAR Hall of Fame.

Champion’s Breakfast tickets now on sale

Daytona 500 car induction festivities set for Monday morning, Feb. 21

DAYTONA BEACH, Fla. – The Champion’s Breakfast has always been one of the great traditions surrounding Daytona 500, NASCAR’s biggest, richest and most prestigious race.

On the Monday morning, Feb. 21, race fans will once again have the opportunity to celebrate with the winning driver, team and crew chief from the 53rd annual Daytona 500 at the Champion’s Breakfast, which will be held in the velocitorium near the Daytona International Speedway ticket offices.

Available for $40, the Champion’s Breakfast car induction festivities include:

. Fan forum with the winning driver, owner and crew chief from the 53rd annual Daytona 500

. Breakfast

. Entertainment including watching the NASCAR Victory Lane show on SPEED, Minute to Spin It games and signed giveaway items.

. Souvenir gift

The first 100 Champion’s Breakfast tickets purchased will also include a free All-Access Track Tour ticket.

To purchase tickets for the Champion’s Breakfast or any of the Speedweeks 2011 events, call 1-800-PITSHOP or visit www.daytonainternationalspeedway.com

Dale Earnhardt Jr. and Kevin Harvick Will Be Sentimental Favorites on Tenth Anniversary of Earnhardt Sr.’s Passing

One of them is his son. The other drives his car.

The 53rd running of the Daytona 500 will see both men attempting to win the Great American Race for the second time. And now more so than ever they’ll be the sentimental favorites.

Not as if they normally aren’t with the fan base each possess, but this year with the 10th anniversary of Dale Earnhardt’s death those fans are looking for an emotional victory.

[media-credit name=”Brad Keppel” align=”alignright” width=”240″][/media-credit]When Earnhardt died on the last lap of the 2001 Daytona 500 it forever linked Dale Earnhardt Jr. and Kevin Harvick. It forever made them two drivers fans would always cling to when thinking about Earnhardt Sr.

As the son, Earnhardt Jr. has been cursed with unnecessary expectations. As the man picked to drive his car, Harvick was given big shoes to fill. They both have honored the Intimidator in their own ways while creating a legacy of their own.

The passing of his father brought Earnhardt Jr. more fans and attention than he already had. Greatness once expected with time became greatness expected now, become his father.

Success he enjoyed in his rookie year, winning his first race at Texas and becoming the first rookie to win the All-Star race, was shared with dad in victory lane. A family sport had one its greatest families stealing the headlines.

Then, dad was gone and ‘Little E’ was on his own and forced to become the man of the household.

As a new season begins and another Daytona 500 approaches, along with another anniversary, Earnhardt Jr. will be bombarded with questions about his father. It may even be blessing in disguise from talking about another disappointing year, 2010, and the changes at Hendrick Motorsports over the offseason.

“You know, you think about your parents all the time,” Earnhardt Jr. said last week during preseason testing. “I think about him and my mother all the time, especially getting back to racing.”

Getting back to racing seems quite different when having to start the season off at the same track that took his fathers life. Except, Earnhardt Jr. not only enjoys racing at Daytona but enjoys being able to carry on the success of the Earnhardt name at the track.

In 2004 when he won his first Daytona 500 it came five years to the day that his father has won his first. Last July Earnhardt Jr. drove a blue and yellow No. 3 to victory lane at Daytona in a Nationwide Series race and the sport went into a frenzy.

Big headlines accompanied a big celebration. There were beer baths in the grandstands. Three fingers were raised high above their heads. It was a great night to honor a man that will always be a champion of the people and great night for Earnhardt Jr. to make dad proud.

“He was intimidating like they say,” said Earnhardt Jr.

“He was like that as a father when he was at home. You wanted to please him all the time, make him happy and you wanted to – whatever you did – you wanted it to somehow get a response from him,” he continued.

“My dad was there to guide me in a lot of good directions that helped me out a lot. I tried to have some of the same good qualities that he had. The qualities that I enjoyed about him, I tried to emulate those as best I could and keep those qualities as well because I felt like it made him a good person.”

Earnhardt Jr. hasn’t seen victory lane at Daytona in the Cup Series since 2004. While he’s picked up where dad left off in plate dominance, the last few years have been tough to swallow. Hope is not lost, however, Earnhardt Jr. has been magic in emotional races in the past.

Long live the 2001 Pepsi 400.

Just like long live the 2007 Daytona 500. Richard Childress had not been to victory lane at Daytona since 1998 and after the last lap of the Daytona 500 in 2001 he thought about giving it all up.

Six years to the day and on the last lap again, Harvick reminded Childress why he had made the right decision. A pass on Mark Martin put RCR back on top and put Harvick in the history books.

It was a long journey not just for Childress but for NASCAR, the fans and for Harvick himself.

“I was very uncomfortable with it in the beginning, didn’t like it, didn’t want to be a part of it,” Harvick said of the emotions of being the successor to Earnhardt.

“You know as the last three or four years have come, I’ve learned to become more comfortable. And I think the biggest reason is we’ve been able to accomplish a lot of things on our own. So that for me is something that makes me a little bit more comfortable with it. And the hardest part for me to learn was just the fact that a lot of times it wasn’t somebody trying to make you do something like he did, it was just somebody complimenting on things that he did and things that we’ve been able to do.”

His feelings are understandable. Harvick was still trying to make a name for himself in 2000 in the Nationwide Series before being handpicked by Childress to replace Earnhardt. In the wake of losing a hero, friend and boss and having never made a start in the Cup Series, it was a tall order for Harvick.

Every eye was on him. An emotional win in Atlanta three weeks after the ill-fated Daytona 500 helped relive the pain. Then there were times when it felt like Earnhardt wasn’t gone because of the actions Harvick found himself in.

A Truck Series altercation at Martinsville led NASCAR to benching him for the Cup race a day later. After being wrecked at Bristol by Greg Biffle he ran down pit road, jumped over the car and grabbed the driver, exchanging heated words.

Harvick has never been one to shy away from speaking what at times has been the truth or what he’s feeling. Losing Earnhardt made it become a bigger story and happen quicker than most anticipated.

“I think everything we did was backwards,” said Harvick.

“I went into 2000 and we never had anything. We had always beat my own path as we went along. Same thing happened in 2000 with starting the Nationwide program, get to 2001 and you’re planning on racing for a championship in the Nationwide Series and running a few Cup races – just signed a new sponsor for Cup the year – and then it all changed.”

Harvick was practically thrown to the wolves.

“Instantly it’s like everybody knows your name, everybody knows what you’re doing,” he said.

“You start from the wrong end of the spectrum and you don’t have time to learn. You have time to learn what you’re supposed to say, when you’re supposed to do things, how you’re supposed to do it.”

As time has gone on Harvick has learned to do a lot of things. Last season he was the best through the first 26 races and almost gave Childress his first championship since 1994. Again fans flocked to him, those looking for someone to beat Jimmie Johnson and others who wanted to see RCR again the best in the business.

Harvick has also become one of the best restrictor plate racers of his time. In 2010 he won two of the four plate races and will roll into Daytona this season again a favorite. And again he’ll roll into Daytona thinking about how where he once was and where he is today.

“I think as we went into that situation you start off with the biggest press conference that you’ll ever have in your whole career,” he said of 2001.

“You have more fans than you’ll ever have and you don’t know how to manage your time, you don’t know how to manage your money, you don’t know what to say, and all of a sudden you have all that stuff at once. So instantly I just put up my defense and it was easier just not to talk about it. I was 25 and didn’t really know exactly what direction that life was going to go, and instantly you had everything that you wanted but you didn’t have to do anything for it. So it just didn’t all make sense to me.”

What would make sense? Seeing either Earnhardt Jr. or Harvick back in victory lane at a track that changed both their lives 10 years ago.

RWR ANNOUNCES NEW CREW CHIEF FOR JEFFREY EARNHARDT FOR THE 2011 NCWTS SEASON

Racing has always been about family and how members of NASCAR are a fraternity that help each other. This sentiment will ring true for Joe Lax as he becomes the Crew Chief for Jeffrey Earnhardt and the #1 Fuel Doctor Chevy in the NASCAR Camping World Truck Series during 2011.

When Lax had dreams of NASCAR glory, he left home with a mere one hundred dollars in his pocket and the desire to succeed. Upon his arrival in the Mooresville area he was introduced to Dale Earnhardt and the two hit it off instantly.

Earnhardt provided a place on his ranch for the youngster to live and to follow his dreams rent free so he can focus on racing. Within weeks, Lax was hired by Donlavey Racing as a shop fabricator via a reference from the “Man in Black”.

The break from Dale was all that Lax needed. He continued to gain knowledge and confidence over the years as he worked for such organizations as Billy Hagan Racing, Don Beverly Racing, A.G. Dillard Motorsports , Clement Racing and Joe Bessey Motorsports before finding a home at Bill Davis Racing in 2000.

Career highlights include a Southern 500 win as well as a Daytona 500 victory with Ward Burton in 2002. Lax then moved on to Hendrick Motorsports Nationwide program and eventually to Tommy Baldwin Racing before taking over the crew chief duties for Mike Skinner in 2008.

The Lax-Earnhardt journey came full circle in December 2010 when Rick Ware Racing reached out to have Lax join the team as Jeffreys crew chief for the #1 Fuel Doctor Chevy.

When asked about his new position Lax commented, “I am very excited about accepting the crew chief position at RWR with Jeffery and Fuel Doctor. I look forward to getting to know and work with Jeffrey. I am sure that with the Earnhardt lineage the talent and desire is already in him. Knowing what I do about his grandfather’s competitive spirit I am sure we will all enjoy the show.”

Two generations of Earnhardt later, the attraction to Joe Lax remained strong; “I can’t begin to tell you how excited I am about having Joe Lax on board with the #1 Fuel Doctor truck. Joe has obviously been a long time veteran of this sport, so his experience will be a great addition to our team. I am also looking forward to hearing some of the stories he can share with me about my grandpa, and how it came to be that he lived on his ranch for a year when I was just born” said Earnhardt.

When the green flag drops on February 18th, 2011 at the NextEra Energy Resources 250 (live 7:30pm EST on SPEED TV) the next chapter will begin in the Earnhardt-Lax story.

For more information visit www.wareracing.com or you can also follow the team on Twitter at @rickwareracing