“Our sport lost one of the most inventive minds and kindest personalities in Robert Yates. I’m glad I got to know him and proud our race team was able to honor him this year at Darlington. He leaves a strong legacy that is carried on by his son, Doug, and all of their employees at Roush Yates Engines. While Robert will certainly be missed, he will always be remembered.”
NASCAR is and has always been a southern sport. Even with the massive boom in popularity we saw from the early 90s till the late 2000s, NASCAR's primary fan base and roots were always in the short tracks of the Deep South. Bumping, banging, and hard-nosed racing is where rivalries and champions were born. It's what led blue-collar workers to become racers and race fans.