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GoDaddy to End Sponsorship of Danica Patrick’s NASCAR Sprint Cup Car in 2016

Phil Bienert, chief marketing officer for GoDaddy issued a statement Wednesday, confirming that GoDaddy will not renew its primary sponsorship of Danica Patrick’s Sprint Cup Car which expires at the end of the current season.

Authentic Sponsorships: The Relationship Between Sponsor and Driver

In the wake of Dale Earnhardt Jr. announcing a new sponsorship with eBay, appearing on his No. 88 Chevrolet for the NASCAR Nationwide Series June race at Michigan International Speedway, there is a lot to be said for authentic sponsorships within the sport of NASCAR in this day and age.

Kvapil’s future is still in doubt

Travis Kvapil is a former Camping World Truck Series champion. One would believe teams would be throwing themselves at him after his departure from Penske Racing several years back at the completion of the 2005 season.

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