DAYTONA BEACH, FLORIDA (February 12, 2011) – – Officials from Tony Marks Racing (TMR) and Freezetone® Products, the manufacturer of VR-12 announced this morning from Daytona (Fla.) International Speedway that VR-12 has aligned itself with the newest team in the ARCA Racing Series presented by Menards driven by Maryeve (pronounced Mary-EV) Dufault (pronounced DU-FAU) for the full 2011 season as the title sponsor of the team’s No. 12 entry beginning with this afternoon’s Lucas Oil Slick Mist 200.
VR-12 is manufactured by Freezetone® Products, USA, leader in International car maintenance products and environmentally safe solutions. Luis M. Latour, President, has 30 years of experience in manufacturing ecological products for the automotive industry. With his team of experts, he was able to develop a solution that saves consumers money while at the same time lessening the environmental damage caused by most automotive chemical solutions.
VR-12 is a revolutionary green product that is used to guard against coolant problems. This new invention is the ultimate cooling system protection. It is like a vitamin for cooling systems, composed of organic components and mixed through a synergetic process. VR-12 offers an alternative to topping off radiators and cooling systems versus conventional methods. A special formula containing Organic Acid Technology (OAT) will keep vehicles running at pick performance for longer periods of time while eliminating flushing and waste. It should be used as part of monthly radiator and cooling system maintenance. VR-12 is a green product that protects radiators and cooling components from rust and corrosion, preventing expensive coolant replacement.
“We’re very excited about today’s announcement with VR-12,” said Tony Marks, owner of TMR. “This partnership with VR-12 fits the platform that we believe in at TMR and it is a product that I personally endorse. It is our goal to make others in racing and those consumers on the road know the importance of what VR-12 can do and I believe we’ll start showing that this afternoon! To have Maryeve (Dufault) represent VR-12 is a win-win situation. She fits their marketing model perfectly and I know that she can and will get the job done behind the wheel of the VR-12 Dodge Charger.”
For Dufault, a native of Sorel, Quebec Canada the opportunity to work with a growing company like VR-12 fits right into her spectrum. “What an honor it will be to drive the No. 12 VR-12 Dodge Charger this season,” explained Dufault, who will roll from the 24th position later today in her ARCA Racing Series debut. “Mr. Latour believes in our race team and we believe that we can help him accelerate the growth and distribution of his product through Tony Marks Racing. It’s a real honor to be the one to boast their product week in and week out!”
Vehicle maintenance is important, especially as consumers are postponing buying new cars in a recovering economy. VR-12 is appealing as a maintenance solution for radiators and car coolant systems because it can be used with all makes and models and mix with any antifreeze/coolant type, color or brand. Any vehicle owner, motorcycle, heavy truck, light duty truck, RV’ or boat, experiencing poor vehicle performance due to a week and neglected coolant can use VR-12. Also, other coolants are compatible with VR-12 so consumers can use this product when changing engine coolant in conjunction with what they are already using.
“VR-12 is proud to be affiliated with Tony Marks Racing and Maryeve Dufault for the 2011 ARCA Racing Series season,” says Luis M. Latour, President of Freezetone®. “VR-12 is designed to take care of your vehicle and save money while saving the environment. It helps conserve resources because it can re-energize your antifreeze and boosts your cooling system. We feel that no one can better help us spread that message than the TMR team. We’re extremely proud of the accomplishments that the team has achieved here at Daytona and we’re looking forward not only to today’s race but for the rest of the season.”
The Lucas Oil Slick Mist 200 at Daytona (80 laps / 200 miles) is the first of 19 events on the 2011 ARCA Racing Series presented by Menards schedule. The 48th ARCA race held at Daytona is a three-day show. The event will take the green flag later today shortly after 4:30 p.m. The race will be televised live on SPEED with additional race coverage including live timing and scoring and radio broadcast through the ARCA Racing Network (ARN) online at arcaracing.com. All times are local.
For additional information on TMT, Inc. please visit; tmtcompanies.net.
For more on Maryeve Dufault, please log onto Maryeveracing.com.
To learn more about Tony Marks Racing, please click over to Tmr-racing.com.
See the buzz that VR-12 is creating by clicking over to their website at VR-12.com.
