SCHICK® XTREME3® REFRESH, MARTIN TRUEX JR. AND MICHAEL WALTRIP RACING ANNOUNCE PARTNERSHIP ON MARTIN TRUEX’S NO.56 TOYOTA
Schick® Xtreme3® Introduces “Refresh”, World’s First Men’s Scented Razor; Helps Refresh In-field Campgrounds at NASCAR Sprint Cup Races
SHELTON, Conn. – The makers of Schick Xtreme3 Refresh today announced a partnership with Michael Waltrip Racing and Martin Truex Jr. to support the launch of Schick Xtreme3 FitStyle Refresh, a high performance razor with a handle designed to invigorate men’s shaves.
Schick Xtreme3 will join Truex’s No. 56 NAPA AUTO PARTS Toyota as an associate sponsor beginning at this weekend’s NASCAR Sprint Cup race at Michigan International Speedway, where Schick Xtreme3 Refresh kicks off the first of 10 in-field activations that will provide refreshing experiences to NASCAR fans.
The new Schick Xtreme3 FitStyle Refresh is the first scented men’s razor in the US, and is designed to help invigorate guys’ shaves and fully refresh them for the day ahead. Truex will serve as the brand spokesperson throughout the launch campaign. “As a race car driver, having all five senses fully awakened is vital to staying alert on the track,” said Truex “I’ve teamed up with Schick to tell NASCAR fans how they can refresh themselves throughout the racing season. As someone who’s used to the heat of the racetrack, I’m always looking for ways to stay refreshed.”
Truex will participate in “meet and greets” with fans at in-field campground sites, where NASCAR attendees can test drive the razor and get a dose of refreshment. A Schick Xtreme3 Refresh RV will feature free razors, shave stations, a refreshing misting station, prize games including a boat race game and a pop-up lounge to watch the races. Fans can also join the Get Fresh Society on Facebook, where Schick will host a sweepstakes with Truex and offer helpful tips and information and other prizes designed to refresh men’s lives (facebook.com/schickxtreme3).
“This razor is about refreshing the senses through scent and invigorating guy’s morning shave routines,” said Suma Nagaraj, brand manager for Schick Xtreme3. “We’re excited to be working with Martin because he relies on all of his senses to be fully alert behind the wheel. And what better place to refresh than a racetrack in-field, where guys are likely in need of being refreshed.”
Two-time Daytona 500 winner and team owner Michael Waltrip added, “On behalf of Michael Waltrip Racing and Martin Truex Jr., we are thrilled to have Schick Xtreme3 join the NASCAR family. It’s always great to have new sponsors come on board, especially with a natural fit like this.”
Refresh Activation Races Include * Michigan International Speedway, Sunday, June 19 (activation June 16-17) * Daytona International Speedway, Saturday, July 2 (activation July 1-2) * Kentucky Speedway, Saturday, July 9 (activation July 8-9) * Indianapolis Motor Speedway, Sunday, July 31 (activation July 29-30) * Pocono Raceway, Sunday, August 7 (activation August 5-6) * Watkins Glen International, Sunday, August 14 (activation August 12-13) * Michigan International Speedway, Sunday August 21 (activation August 19-20) * Atlanta Motor Speedway, Sunday, September 4 (activation September 3-4) * Richmond International Raceway, Saturday, September 10 (activation September 9-10) * Chicago Motor Speedway, Sunday, September 18 (activation September 16-17)
