Extends “Larry Mac’s Supercharged Sweepstakes” Promotion
Houston, Texas (August 1, 2012) – Slick 50® took their brand expansion to social media on July 1 to bring awareness and promote its new customized-formula products via Facebook and Twitter and, as a result, grew their fan base to over 6,000 likes in just one month.
As part of their social media campaign, “Larry Mac’s Supercharged Sweepstakes” was generated to award Slick 50® fans prize packs and VISA® gift cards as its Facebook page following grew. Gift cards in the amount of $100, $200, $300, $400 and $500 were awarded to random fans when the Slick 50® Facebook paged reached 1,000; 2,000; 3,000; 4,000; and 5,000 likes, respectively. Slick 50® prize packs were also awarded daily during the month of July to random winners, as well.
To continue getting the word out about Slick 50® recharging their brand and informing their avid fans about their new products, Slick 50® will extend the sweepstakes and give away a $1,000 VISA® gift card when its Facebook page reaches 10,000 likes.
“We couldn’t be happier with the results of our social media campaign,” said Rusty Waples, Group Brand Manager, ITW Global Brands. “Our fans on Facebook have shared their performance passion with us, and as a company who prides itself on giving vehicles ultimate performance, we want to give back and reward our fans for helping us spread the word about our new customized-formula products.”
NASCAR crew chief and racing commentator Larry McReynolds serves as a consultant, official spokesperson and representative for Slick 50® and their products as part of their new brand expansion and communication program.
About Slick 50®
Since 1978, motorists have relied on Slick 50’s® superior technology to protect their vehicle’s vital parts from friction & wear, so they can achieve the performance they crave today and down the road. From Engine Treatments to Fuel System Cleaners to Transmission Treatments, Slick 50® products are formulated with superior chemistry to ensure they clean, protect and optimize performance of critical systems. For more information on our products, please visit www.slick50.com.
