Fast Pain Relief Top of Mind for Drivers at the Irwin Tools Night Race
IRVINGTON, N.Y. (August 20, 2012) – Goody’s® Powder is bringing its fast pain relief to a race that’s considered by some as the “king of pain” … the Irwin Tools Night Race at Bristol Motor Speedway on Saturday, August 25. Goody’s® will be the title sponsor on the Richard Petty Motorsports’ (RPM) No. 43 Ford driven by Aric Almirola.
In six NASCAR Sprint Cup Series starts, Almirola has scored one top-10 finish at Bristol. His mentor, team owner and lifetime spokesman for Goody’s, Richard Petty, has accumulated 60 starts at the .533-mile oval, three victories and 26 top-five finishes. Since 2009, RPM has finished twice in the top-five and three times in the top-10 in 22 starts at Bristol.
“I’ll have a Goody’s ready to go on race day,” said Almirola. “Bristol can be a real pain for drivers, because it’s tight racing for the entire 500 laps. I’m glad the No. 43 will be covered from bumper to bumper with Goody’s.”
Goody’s has been involved in the sport for 35 years, but this marks only the third time it’s appeared on Richard Petty’s famed No. 43 car. The paint scheme will include the traditional blue and white colors that customers associate with the fast pain reliever.
“Goody’s and I have had such a great relationship for decades, and it’s an honor to see them on the 43 car at Bristol,” said Petty, NASCAR Hall of Fame inductee. “The only thing I reach for when experiencing pain is a Goody’s and I know race fans do, too.”
“There are no fans in the world like NASCAR fans,” said Joseph Juliano, brand director for Goody’s Powder. “All of us at Goody’s know that gaining the support of motorsports fans is a winning strategy. Richard and the entire RPM organization are great supporters, and we are showing our support in return with this paint scheme sponsorship.”
For the first time, Goody’s will sample Extra Strength Caplets this weekend at Bristol Motor Speedway. The caplets were developed to compete with the active ingredients in Excedrin® Extra Strength Caplets and are available in select stores. A larger promotional and trial effort of this new form is planned for the fall.
To experience the fast pain relief of Goody’s, pick up a free sample at the Goody’s Fast Relief Zone located in the Bristol Motor Speedway midway Friday, August 24, and Saturday, August 25.
About Prestige Brands:
Prestige Brands markets and distributes brand name over-the-counter and household cleaning products throughout the U.S., Canada, and in certain international markets. The Company’s core brands include Chloraseptic® sore throat treatments, Clear Eyes® eye care products, Compound W® wart removers, The Doctors®NightGuard® dental protector, the Little Remedies® and PediaCare® lines of pediatric over-the-counter products, Efferdent® denture care products, Luden’s® throat drops, Dramamine® motion sickness treatment, Goody’s® and BC® analgesics, Gaviscon® antacid, and Beano®gas treatment. For more information, visit GoodysPowder.com.
About Richard Petty Motorsports:
A performance and marketing driven company, Richard Petty Motorsports, co-owned by NASCAR Hall of Famer Richard Petty and successful business entrepreneurs Andrew Murstein and Douglas Bergeron, is one of the most recognized brands in all of motorsports. With a history of over 200 wins and business partnerships with national and global leaders, today the race operation fields two teams in competition in the NASCAR Sprint Cup Series. Aric Almirola pilots the famous No. 43 Ford Fusion with primary partners Smithfield Foods, U.S. Air Force and STP and Marcos Ambrose drives the No. 9 machine with primary partners Stanley and DEWALT. In addition, Michael Annett wheels the No. 43 Pilot Flying J Ford Mustang full-time in the NASCAR Nationwide Series. The team is headquartered in Concord, NC. For more information, visit RichardPettyMotorsports.com.
-30-
