Movie and Game Industry Leader Sponsors No. 35 for Daytona 500
STATESVILLE, N.C. (February 21, 2013) – One of the biggest names in entertainment will join Front Row Motorsports for the biggest NASCAR race of the year. Blockbuster will sponsor the No. 35 Ford of Josh Wise for the Sprint Cup Series season-opening Daytona 500 on Feb. 24.
Blockbuster, the well-known provider of home movie and video game rental services, will partner with Front Row Motorsports for the first time. The partnership will promote the brand to the millions of fans who tune in or attend “The Great American Race” at Daytona International Speedway. One of the most recognizable entertainment names in the world, Blockbuster provides movie and game rentals and sales to millions worldwide by mail, in stores, by digital download and through the DISH Network.
“Blockbuster is excited to be part of the Front Row Motorsports team and NASCAR’s ‘Great American Race,'” said Mitch Weinraub, Product VP at Blockbuster, LLC. “We are proud to play a lead role in bringing Josh Wise, a new and promising driver, to the premier racing circuit.”
The race will also mark the first time that Front Row Motorsports and Wise will race the new No. 35 entry. Wise, entering his second full-time Sprint Cup season, will aim to secure the Blockbuster Ford Fusion in the Daytona 500 starting line-up during Thursday’s second qualifying Duel.
“It’s pretty cool to have Blockbuster on the car for such a huge event,” Wise said. “With the new cars and the new qualifying format that NASCAR has implemented, all eyes are going to be on Daytona this week. We’re happy that Blockbuster realized the potential of partnering with Front Row Motorsports for the biggest race of the year.”
The qualifying Duels air Thursday at 2 p.m. on SPEED. The starting field of 43 cars will take the green flag on the 55th annual Daytona 500 on Sunday, Feb. 24, with coverage beginning at 1 p.m. on FOX.
About Blockbuster:
Blockbuster L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), is a leader in the movie and game industry in digital and disc rentals and sales. Blockbuster provides convenient access to family entertainment through a variety of channels – by mail via www.blockbuster.com, in over 800 stores across the U.S., via digital movie downloads using a PC, Blu-ray player, connected TV or portable device, and via Blockbuster @Home through DISH Network – making it easy and convenient to access family entertainment. In addition, stores offer a variety of memberships for every type of movie lover. Blockbuster also offers games for all major gaming devices, including Nintendo DS, Nintendo 3DS, PS2, PS3, PSP, Wii, Xbox and Xbox 360. Focused on ease and convenience, it’s no wonder that Blockbuster serves millions of customers nationally and internationally. Visit www.blockbuster.com.
About Front Row Motorsports:
Front Row Motorsports fields the No. 34 of David Ragan, the No. 38 of David Gilliland and the No. 35 of Josh Wise in the NASCAR Sprint Cup Series. The team is owned by Bob Jenkins and is headquartered just outside of Charlotte, N.C. In 2012, FRM was named to INC Magazine’s “INC 5000” list, recognizing the 5,000 fastest-growing private companies in the U.S., earning a rank of 800. Its partnership base is representative of more than $200 billion of the U.S. economy and includes organizations such as Ford Motor Company, CSX Transportation, Love’s Travel Stops, McCall Farms, Taco Bell, and Long John Silver’s. For sponsorship inquiries, contact Robin Johnson at rjohnson@frontrowmotorsports.com or Mike Laheta at mlaheta@frontrowmotorsports.com.
