SUNRISE, Fla. (February 22, 2014) – NASCAR drivers Austin Dillon and Ty Dillon have signed an agreement with internationally-known Police branded eyewear for the 2014 season. Their exclusive agreement calls for the brothers to wear the brand, which is a division of De Rigo Vision, during their respective Sprint Cup and Nationwide Series seasons.
Created in 1983, Police Eyewear has been one of the most famous examples of a lifestyle brand since the ’80s, influencing everything surrounding it with its urban spirit.
Austin Dillon, the defending Nationwide Series champion, is a Rookie of the Year contender for the Sprint Cup Series in 2014. His brother, Ty, is coming off a second-place finish in the Camping World Truck Series ranks last year and is a Rookie of the Year contender in the Nationwide Series.
“Having two up-and-coming stars of the Dillon brothers’ magnitude represent our Police brand of eyewear is a great move by the De Rigo Group,” said Guillaume Pottecher, President of De Rigo, USA. “We couldn’t have asked for two better representations of our product off and on the race track.”
About De Rigo Group/Police
De Rigo SpA is a world leader in the design, manufacture and distribution of high-end eyewear and sunglasses and one of the most important players in the optical retail. The Group is active in all the major markets of the world with its own brands Lozza, Police and Sting and with the licensed brands Blumarine, Carolina Herrera, Chopard, Ermenegildo Zegna, Escada, Fila, Furla, Givenchy, Lanvin, Loewe, Orla Kiely, Tous, Victor Hugo.
www.derigo.com
www.derigovision.com
POLICE is a brand owned by the De Rigo Group, a worldwide leader in the design, production and distribution of high-end, top quality glasses.
Founded in 1983, POLICE soon emerged as a brand identifying refined design and a strong image, inspired by an American “on the road” lifestyle. In the course of its history and collections, POLICE has always been able to introduce new details and design elements, such as the blue mirrored lens that instantly became a global trend, or its trademark which has evolved from an initial eagle into the current Gothic “P”. POLICE collections are distributed in over 80 countries, mostly in Europe, Asia and the Americas.
www.policelifestyle.com
www.facebook.com/PoliceLifestyle
https://twitter.com/POLICELIFESTYLE
www.youtube.com/policebeyounique
www.pinterest.com/policelifestyle/
