Ford Racing Launches #FordAlwaysRacing Sweepstakes Through Multi-Faceted Fan Engagement Campaign
- #FordAlwaysRacing promotion aims to raise awareness and target consumers who might not normally consider Ford, connecting with consumers and providing them a platform to connect with others.
- At select NASCAR races throughout the country, Ford Racing is inviting race fans to race Ford Flyers, instantly registering them for a VIP trip to Ford Championship Weekend.
- Bonus round winners will win a once-in-a-lifetime trip to NASCAR Champions’ Week in Las Vegas.
- Carl Edwards’ Fusion paint scheme at Richmond will feature #FordAlwaysRacing to kick off the campaign.
#FordAlwaysRacing Video Teaser: https://www.youtube.com/watch?v=0Uq9ui8DKIE&feature=youtu.be
DEARBORN, Mich., April 25, 2014 – Ford Racing drivers are wired to win and that love of racing is illustrated in a new promotion and fan sweepstakes called Ford Always Racing, launching today around the NASCAR race weekend at Richmond International Raceway.
In conjunction with the fan sweepstakes launch, the No. 99 Ford Fusion of Carl Edwards will feature a #FordAlwaysRacing paint scheme and fire suit. Edwards, a winner already at Bristol this season, is one of seven Ford Racing drivers who will appear in online videos throughout the year that highlight their competitive nature.
“This is a very exciting and fun way for our fans to interact, both at the race track with the Ford Flyer go-karts and online through the sweepstakes website. It also gives our loyal fans a chance to win one of two VIP racing experiences,” said Tim Duerr, Ford Racing marketing manager.
Ford Racing will have a 20,000-square-foot display in the Richmond International Speedway midway which will give fans a chance to participate in a brand new interactive racing game featuring Ford Flyers, a go-kart-looking vehicle that is built low to the ground and fun to drive.
Richmond is the first of five race track displays that will feature this new game, and any fan that participates will automatically be entered in the Ford Always Racing Sweepstakes. Ford will select one fan from four of the first five tracks to attend a VIP trip to Ford Championship Weekend in Homestead, Florida.
A special bonus round will be held from October 26 – November 24 with one winner selected from online and another from the Ford Flyer racers at Ford Championship Weekend. These fans will win a once-in-a-lifetime trip to NASCAR Champions’ Week in Las Vegas.
Fans will also have the opportunity to register to win online via the #FordAlwaysRacing webpage (www.fordalwaysracing.com) with two winners being selected from online registrations.
“It really is true that race car drivers are always racing. It is in their blood and for our Ford drivers that is especially true,” said Jamie Allison, director, Ford Racing. “This #FordAlwaysRacing campaign will play off the fun spirit of Ford and racing for all our fans to enjoy.”
The #FordAlwaysRacing sweepstakes runs through November 24 with the Ford Flyers making at-track appearances at Michigan (June 13-15), Kentucky (June 26-28), Bristol (Aug. 20-23) and Homestead (Nov. 14-16).
About Ford Racing
Ford Racing is based in Dearborn, Mich., and is responsible for major racing operations in North America, including NASCAR (Sprint Cup, Nationwide Series, Camping World Trucks), TUDOR United SportsCar Championship, and NHRA drag racing. In addition, Ford’s action motorsport programs include the Global RallyCross Championship, Formula Drift, Rally America and Lucas Oil Off Road Racing Series. The department also oversees the development and marketing of Ford Racing Engines and Performance Parts, the outreach programs with all Ford Clubs and Ford enthusiasts, and the marketing of the Ford Racing brand through consumer initiatives. For more information regarding Ford Racing’s activities, please visit www.fordracing.com,www.facebook.com/FordRacing, or @FordRacing on Twitter.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 181,000 employees and about 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit .
