As rumored last week, Hendrick Motorsports announced today that Panasonic is expanding their relationship with the organization. The new agreement has Panosonic featured as the primary sponsor on Jeff Gordon’s car for this weekend’s race at Sonoma Raceway and the August 31 race at Atlanta Motor Speedway.
HMS announced that their new agreement with Panasonic for this year, as well as 2015 and 2016, has Panasonic as the primary sponsor for Gordon in two races, as well as associate-level sponsor the rest of each season.
“We’re looking forward to working with Panasonic in a new way, and I can’t think of a better place for their debut with the No. 24 team,” Gordon said. “This is the next step in what’s already been a successful partnership, and it’s going to be fun to take it to another level. We hope to kick it off with a win this weekend for Panasonic and Toughbook.”
Panasonic is a technology brand that includes many products, including cameras, electronic displays, televisions, computers and projection units.
“To maximize the value of a NASCAR sponsorship, you need to partner with proven teams and drivers that exemplify your brand,” Rance Poehler, president, Panasonic System Communications Company of North America, said. “Hendrick Motorsports and Jeff Gordon have a record of excellence that is a perfect fit for Panasonic and its Toughbook brand. We’ve been a technology partner of Hendrick Motorsports for many years, and as our business evolves to solutions and deeper partnerships with our customers, it is an excellent time to extend our relationship from behind the scenes to the car on the track.”
Gordon currently leads the points standings, 15 points ahead of teammate Jimmie Johnson with one victory and five top-five finishes on the season to date.
