Richard Childress Racing Driver to Make Great American Race Debut
WELCOME, N.C. (December 9, 2014) – Richard Childress Racing will continue a long-standing partnership with General Mills ® when NASCAR XFINITY Series driver Ty Dillon makes his Daytona 500 debut driving the No. 33 Cheerios/Kroger Chevrolet SS for Circle Sport Racing in the NASCAR Sprint Cup Series season opener on February 22, 2015 at Daytona International Speedway.
“We are fortunate to have a great partner like General Mills giving me the opportunity to race in one of the most prestigious events in all of sports,” Dillon said. “Not only has General Mills been a long-time supporter of RCR but also my family, partnering with Austin (Dillon) for the 2013 Daytona 500 and this past season. I can’t thank General Mills and Kroger enough for being part of this race.”
General Mills continued its six-year partnership in 2014, helping to bring back the legendary No. 3 to NASCAR Sprint Cup Series competition. The Minneapolis-based company’s Honey Nut Cheerios brand, America’s Favorite Cereal, was featured on the hood of the No. 33 Chevrolet in 2013 with older brother and current RCR driver, Austin Dillon made his career-debut in the Daytona 500. Now, younger brother Ty Dillon will make his Daytona 500 debut with Cheerios and Kroger.
“We are proud to support Ty Dillon as he makes his Daytona 500 debut,” said Brian Kittelson, director of Shopper Marketing and Motorsports at General Mills. “We have been an active sponsor within NASCAR for many years and look forward to joining Kroger in another season opener at Daytona.”
RCR is a two-time winner of The Great American Race. The legendary Dale Earnhardt earned RCR’s first Harley J. Earl trophy in 1998 and Kevin Harvick won it in 2007.
“The Daytona 500 is a major step in Ty’s career and it’s terrific to have General Mills as a big part of this monumental race,” said Richard Childress, Chairman and CEO of Richard Childress Racing. “General Mills has such a great history in NASCAR and we are proud to feature the Cheerios colors on Ty’s race car for the Daytona 500 and the millions of NASCAR fans who will be watching. We hope to bring Cheerios a victory.”
Cheerios
Cheerios, America’s No. 1 cereal, debuted in 1941 as Cheerioats. The nation’s first ready-to-eat oat cereal has since become one of the most trusted and recognized brands in America. In fact, one of every 10 boxes of cereal sold in America is a box of Cheerios. General Mills’ popular franchise includes Cheerios, Honey Nut Cheerios, Multi Grain Cheerios, Multi Grain Cheerios Peanut Butter, Chocolate Cheerios, Frosted Cheerios, Fruity Cheerios, Apple Cinnamon Cheerios, Dulce de Leche Cheerios, Berry Burst Cheerios, Yogurt Burst Cheerios, Banana Nut Cheerios and Honey Nut Cheerios Medley Crunch. Cheerios also has a publishing division that includes the popular Cheerios Play Books and other activity books. For more information, go to www.cheerios.com.
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