FORT WORTH, Texas (December 16, 2014) – Statement from Texas Motor Speedway President Eddie Gossage on the announcement that Sprint will not be returning as the title sponsor of NASCAR’s elite Cup Series following the expiration of their current contract at the conclusion of the 2016 season:
“Sprint has been a tremendous series sponsor for NASCAR’s top-tier Cup Series and official sponsor of Texas Motor Speedway since they came aboard in 2004. While the news is disappointing that Sprint will not renew with NASCAR when their contract expires at the close of the 2016 season, Texas Motor Speedway as well as the entire industry is extremely appreciative of how impactful Sprint’s sponsorship has been in helping the growth of the sport and we all look forward to the company doing the same over the final two years. Much like 2004, this is an enormous opportunity for a prospective sponsor to join one of the country’s most popular sports on its highest level. NASCAR has reached out in advance to industry people like myself to assist them in identifying a replacement title sponsor. We encourage NASCAR to find an active, supportive and long-term sponsor with broad consumer reach and minimal category conflict that proves beneficial to the entire industry in the future.”
Let the NA$CAR billionaires fund it for a year. Then they can tell us every week how wonderful they are.