McMurray and No. 1 Chevrolet Goes Green in Richmond with Energizer® EcoAdvanced™
CONCORD, N.C. (April 21, 2015) – When the NASCAR Sprint Cup Series (NSCS) heads to Richmond International Raceway (RIR) this week, 2010 Daytona 500 Champion Jamie McMurray will sport the new colors of Energizer® EcoAdvanced™ Batteries.
As an extension of the long-standing partnership with Chip Ganassi Racing Teams (CGRT) and in support of the NASCAR industry-wide Green and Sustainability initiative “Race to Green”, Energizer® will feature the recently introduced, Energizer® EcoAdvanced™ batteries, on the No. 1 Chevrolet SS. Energizer® EcoAdvanced™ is a first-of-its-kind battery made with four percent recycled battery material that delivers long-lasting power while creating less impact on the planet.
Just like NASCAR teams are always looking for innovative ways to increase performance, Energizer® is dedicated to creating a long-lasting battery made of recycled materials, including the continued focus to ultimately deliver a battery made of 40% recycled materials by 2025.
Notes of Interest:
· Energizer EcoAdvanced AA Battery: Energizer is answering consumer expectations, which includes long lasting, quality, reliability and responsibility through making less of an impact on the planet. Disproving many in the industry, Energizer® scientists spent the past seven years creating a battery that is their highest performing alkaline battery and the world’s first AA battery made with four percent recycled battery material. Energizer® is committed to bringing positive energy to the world by creating less waste and working toward a future where recycling is more broadly available.
· Energizer at the Race Track: Although this will be the first time that McMurray has raced the Energizer® Chevy, Chip Ganassi Racing and Energizer® have enjoyed a strong relationship for more than 20 years. Energizer® has been a fixture with the team in both the NSCS and the Verizon IndyCar Series.
· SWAP Team: Energizer® will have two teams of brand ambassadors on-site at RIR throughout the camping and tailgating areas to engage with fans and communicate product benefits of the Energizer® EcoAdvanced™ batteries, along with swapping out consumer batteries with Energizer® EcoAdvanced™.
· Four to Forty: Energizer® will feature the 4 to 40 Challenge at their trackside activation at RIR. Fans will have a chance to participate in interactive challenges, including flying small drones and learning about the greater vision of Energizer® to deliver a battery that will eventually be made of 40% recycled materials by 2025.
Quote Board:
· Todd Schroeder, VP of North America Sales, Energizer®: “The Energizer team is really looking forward to our first race on the No. 1 Chevy with Jamie McMurray. The race in Richmond during the NASCAR Race to Green week seemed like a natural fit for an Energizer EcoAdvanced™ car as well as our Energizer EcoAdvanced™ brand activation. We always hope to provide some fun and excitement to the fans both on and off the track, and we know Jamie will do his part on the track. We’re excited to cheer him on this weekend and hope to see the Energizer EcoAdvanced™ Chevy covered in confetti at the end of the race.”
· Steve Lauletta, President, Chip Ganassi Racing Teams: “We are very proud of the fact that we have been partners with Energizer for over 20 years. We couldn’t be more pleased to have their brand on the No. 1 car this weekend in Richmond to promote their new EcoAdvanced battery. Energizer is an extremely important partner of ours and we look forward to a very successful weekend with them in Richmond, both on and off the track.”
· Jamie McMurray, Driver No. 1 Energizer EcoAdvanced™ Chevrolet SS: “I am excited to have Energizer® EcoAdvanced™ on our car at Richmond. It’s great to have one of our partners feature their innovative technology during the NASCAR Green initiative week.
About Energizer®
Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, MO, is one of the world’s largest manufacturers of primary batteries, portable flashlights and lanterns. Energizer is a global leader in the dynamic business of providing power solutions with a full portfolio of products including Energizer® brand battery products, Energizer® MAX® premium alkaline; Energizer® Ultimate Lithium; Energizer® EcoAdvanced™; Rechargeable batteries and charging systems; and portable flashlights and lanterns. Visit www.energizer.com.
About Chip Ganassi Racing
Chip Ganassi has been a fixture in the auto racing industry for over 25 years and is considered one of the most successful as well as innovative owners the sport has anywhere in the world. Today his teams include four cars in the Verizon IndyCar Series, two cars in the NASCAR Sprint Cup Series, and one Prototype in the TUDOR United SportsCar Championship. Overall his teams have 17 championships and over 160 victories, including four Indianapolis 500s, a Daytona 500, a Brickyard 400, six Rolex 24 At Daytonas and the 12 Hours of Sebring. Ganassi boasts state-of-the-art race shop facilities in Indianapolis and Brownsburg, Ind. and Concord, N.C., with a corporate office in Pittsburgh, Pa.
For more information log onto www.chipganassiracing.com
