WIX Filters becomes technical partner of Hendrick Motorsports

CONCORD, N.C. (Jan. 18, 2016) – WIX Filters has joined Hendrick Motorsports as a key technical partner with an agreement that will supply innovative filtration products and provide critical development support to the 11-time NASCAR Sprint Cup Series champions through 2019.

With a four-year pact, WIX’s air and oil filters will be used in competition by the four Sprint Cup Series teams of Hendrick Motorsports with drivers Kasey Kahne, Chase Elliott, Jimmie Johnson and Dale Earnhardt Jr. Its logo will be featured on team equipment, transporters and underneath the hood of Hendrick Motorsports’ Chevrolet SS race cars.

“Since the early 1960s when Richard Petty began using our filters, generations of motor sports champions have driven to victory lane with WIX,” said Jennifer Gibson, brand manager for WIX Filters. “Adding a team like Hendrick Motorsports only further positions us as the number-one filter in motor sports, and we couldn’t be more excited to see what that means on the track this season.”

“We pride ourselves on our technical superiority and high performance racing filters, and we like to align ourselves with the best,” said Bill Stamey, engineering manager for WIX Filters. “Becoming a Hendrick Motorsports technical partner this race season is an incredible honor and a testament to our ongoing innovation and hard work.”

Hendrick Motorsports has earned 240 points-paying Sprint Cup wins since 1984, and its engines have more than 300 victories across all NASCAR series. Last season, the team’s engines posted wins in 14 of 36 Sprint Cup races and powered six Chase for the NASCAR Sprint Cup contenders.

“WIX Filters has been involved with NASCAR for nearly five decades,” said Doug Duchardt, general manager of Hendrick Motorsports. “They not only will provide proven filters for our race cars but impressive capabilities in research and development. We know both their products and insights will ultimately help improve our performance. It’s an exciting partnership for our entire competition group, and we look forward to many successes together.”

 

ABOUT WIX FILTERS:
Since 1939, WIX Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visitwww.wixfilters.com, or any of our social channels: Facebook, Twitter, Instagram and YouTube.

ABOUT AFFINIA GROUP INC.:
Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $1.4 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visitwww.affiniagroup.com.

ABOUT HENDRICK MOTORSPORTS:
Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned more than 200 race victories and a record 11 car owner championships in NASCAR’s premier division, the Sprint Cup Series. In 2016, the organization will field four full-time Chevrolet teams on the Sprint Cup circuit with drivers Kasey Kahne, Chase Elliott, Jimmie Johnson and Dale Earnhardt Jr. Headquartered in Concord, North Carolina, Hendrick Motorsports employs more than 600 people. For more information, please visit HendrickMotorsports.com or interact on Twitter,Facebook and Pinterest.

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The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com

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