Race team to offer comprehensive coverage of hauler trip with No. 16 team on 300-mile journey
Las Vegas, Nev. (March 3, 2016) – For the second straight season, Roush Fenway Racing will give fans an inside look at an often overlooked part of the #NASCARGoesWest trip for teams by riding in the No. 16 hauler from Las Vegas to Phoenix. The team will document the 300-mile journey across its robust social media channels, encouraging fan interaction throughout the voyage.
The western expedition begins Sunday night after the Sprint Cup Series race at Las Vegas Motor Speedway, when the Roush Fenway teams will swap out primary and backup cars for next weekend’s Phoenix race. The campaign will then take an inside look at the average week for a hauler driver as they prepare the trucks and supplies for the next race. The drive from Las Vegas to Phoenix will begin on Tuesday, March 8.
Fans will be given unparalled access to the excursion, with Q&As and live video from the haulers. Fans are encouraged to engage socially throughout the week, going behind-the-scenes to see an integral part of the NASCAR raceday experience that is often unseen.
Last year, the team documented the trip in November from Texas Motor Speedway to Phoenix that spanned over 1,000 miles and 18 hours of driving. The unique journey captured the hearts and minds of the NASCAR fanbase, generating more than 10 million unique impressions throughout the weeklong journey.
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in NASCAR Sprint Cup Series and NASCAR XFINITY Series competition with drivers Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne, Ryan Reed, Chris Buescher and Bubba Wallace. Now in its 29th season, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and producing multiple award-winning digital and experiential marketing campaigns. Roush Fenway is co-owned by Jack Roush, the winningest team owner in NASCAR history and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit RoushFenway.com, circle on Google+, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.
