JRM Licensing Announces Partnership with CounterFind

CounterFind to Help Combat Counterfeit Merchandise in Social Commerce

MOORESVILLE, N.C. (June 26, 2017) – JRM Licensing, LLC, which manages the licensed merchandise programs for all the Hendrick Motorsports and JR Motorsports teams and drivers, announced today a partnership with CounterFind, a company specializing in eliminating counterfeit merchandise in the social commerce space.  The partnership is the first of its kind for JRM Licensing.
“We have seen a big uptick in the amount of counterfeit merchandise advertised on the various social media platforms,” said Joe Mattes, vice president of JRM Licensing. “We’re confident this new partnership with CounterFind will assist in reining in the counterfeiters. We want to proactively police the marketplace to protect our clients’ brands and trademarks. NASCAR has one of the best fanbases in all of sports, and it’s our responsibility to ensure that fans are purchasing authentic, quality merchandise manufactured by officially licensed vendors.”
Founded by former NFL player Darren Woodson, CounterFind is a turnkey technology used by some of the world’s leading sports and entertainment brands to combat counterfeit goods in social commerce. CounterFind’s software combines image recognition with human intelligence to detect and report all ads marketing counterfeit merchandise on Facebook and Instagram in real time.

“CounterFind is solving the problems that broad internet protection companies can’t figure out,” said Woodson, CounterFind Founder. “If someone launches an ad on Facebook marketing a counterfeit product for Dale Earnhardt Jr., Jimmie Johnson, or Chase Elliott, we will find it and have it removed in less than 24 hours.”

 

ABOUT JRM LICENSING, LLC:

Established in 2008 to manage and protect the intellectual property rights of JR Motorsports, the JR Nation brand, and Dale Earnhardt Jr. and the Hendrick Motorsports No. 88 Chevrolet, today JRM Licensing is the merchandise licensing agency of record for all Hendrick Motorsports’ and JR Motorsports’ teams and drivers. JRML’s services include contract negotiation and administration, managing the creative and approvals process, ensuring licensee royalty compliance, and consulting on trackside and e-commerce strategies. JRML is headquartered in Mooresville, N.C.

ABOUT COUNTERFIND:
Dallas, Texas based software company CounterFind was founded by former Dallas Cowboy, and current ESPN analyst Darren Woodson in 2016. CounterFind is turnkey technology used by the world’s leading sports and entertainment brands to remove all counterfeit merchandise sold on social media sites including Facebook and Instagram in real time. For more information: www.CounterFind.com

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com

LEAVE A REPLY

Please enter your comment!
Please enter your name here

RacingJunk.com and Leaf Racewear Safety Equipment Giveaway

Latest articles

DAVID WILSON EARNS PRESTIGIOUS BILL FRANCE AWARD FOR EXCELLENCE

Retiring TRD U.S.A. president David Wilson was honored at the annual NASCAR Awards ceremony this evening with the Bill France Award for Excellenc

Chase Elliott Wins Most Popular Driver Award for 7th Consecutive Season

Chase Elliott returned to victory lane and the playoffs this year, delighting his fan base that once again rewarded him with the National Motorsports Press Association’s Most Popular Driver award.

Biffle Receives Myers Brothers Award for Response to Those Areas Devastated by Hurricane Helene

Former NASCAR driver Greg Biffle was already in his personal helicopter, delivering aid to the flooded, remote region that was cut off from the rest of humanity.

Which is the most genuine betting site?

In contemporary discourse, sports betting has shed its erstwhile shadowy reputation.

Best New Zealand Online Casinos