Sponsor of No.18 M&M’S Toyota and Official Chocolate of NASCAR to Celebrate and Reward Fans by Offering Once-in-a-Lifetime Experiences
Hackettstown, N.J. (July 27, 2018) – To thank Kyle Busch fans for their continued support during an amazing 2018 NASCAR season, today M&M’S® Racing announced the launch of two social promotions providing fans with the opportunity to win “money can’t buy” experiences throughout the remainder of the regular Monster Energy NASCAR Cup Series season and 2018 Monster Energy NASCAR Cup Series Playoffs.
To enter either promotion, fans only need to share a photo demonstrating how they’re celebrating Kyle Busch and M&M’S in social media and use the hashtag #18n18. Kicked off at the beginning of the 2018 Monster Energy NASCAR Cup Series season, #18n18 has become a rally cry for Kyle Busch fans as the M&M’S driver has raced to five victories, sits atop the points standings and is poised for what will be a thrilling 2018 Playoff run.
The first promotion launches today, July 27, and provides fans with the opportunity to win a VIP trip to the first playoff race of the NASCAR season in Las Vegas on Sunday, September 16. One lucky fan will be handed two VIP tickets to the race, along with flights, accommodation and additional surprises to sweeten their race weekend. The promotion closes on Wednesday, August 29 with the winning fan informed shortly after.
Fans will also be given the opportunity to “ride with Kyle” through the second promotion, which will launch on September 6, ahead of the start of the Monster Energy NASCAR Cup Series Playoffs. Each week of the Playoffs, one fan will be selected to have their name on the No. 18 M&M’S Toyota to “ride” alongside Kyle.
“What I love so much about my partner, M&M’S, is that they are always looking out for my fans and finding ways to recognize and reward them,” said Kyle Busch. “I can’t wait to have a number of you ride alongside me during the playoffs. It’s been an incredible year so far for us all, let’s hope it keeps getting better.”
To find out more information about the promotion, including official rules, fans can head to the M&M’S® Racing Facebook page: https://www.facebook.com/mmsracing.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
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