PLANO, Texas (February 2, 2022) – Sirius XM Radio Inc. will continue its long-term relationship with Toyota – backing both of Toyota’s full-time Cup Series teams – Joe Gibbs Racing (JGR) and 23XI Racing – for the 2022 NASCAR Cup Series season. SiriusXM, the leading audio entertainment company in North America, will have primary schemes on JGR’s No. 20 Toyota Camry TRD driven by Christopher Bell and 23XI Racing’s No. 45 Toyota Camry TRD driven by Kurt Busch.
These sponsorships highlight the long-running Toyota relationship with SiriusXM in NASCAR which began in 2007. In 2019, SiriusXM announced a landmark agreement with Toyota where all Toyota models sold in the Continental U.S. would be outfitted with SiriusXM. Since the launch of the program, all Toyota customers receive a three-month subscription to the SiriusXM Platinum Plan, which delivers SiriusXM’s full lineup of exclusive and curated content, plus access to SiriusXM outside the vehicles on the SXM App and on connected devices and speakers, with the purchase of their vehicle.
“We are excited to be back with Toyota Racing for the 2022 season. We look forward to seeing Christopher Bell’s No. 20 Toyota Camry showcase the SiriusXM paint scheme once again and we’re thrilled to welcome former Daytona 500 winner Kurt Busch and his No. 45 Toyota Camry to the family,” said Christopher Lam, SiriusXM’s Senior Vice President of Automotive Partnerships. “We couldn’t be more proud of our long-standing relationship with Toyota and to deliver SiriusXM as a standard feature on every vehicle they manufacture for sale in the Continental U.S.”
Bell, who will debut his 2022 SiriusXM scheme at the season opening Busch Clash at the Los Angeles Coliseum, will be competing with SiriusXM colors for the second consecutive season. Last year, Bell scored several strong runs in the blue-and-white Camry including a fourth-place effort in the Toyota Owners 400 at Richmond Raceway in April and a runner-up finish at the inaugural Cup Series race at Road America in July.
“We had some great runs with SiriusXM on our Toyota Camry last season, and I expect more of the same in 2022,” said Bell. “Their schemes always look great on the track and I look forward to starting the year strong at the Clash with them on the hood.”
In addition to the Busch Clash, Bell will compete in the SiriusXM Toyota Camry TRD in four events: the spring races at Martinsville Speedway and Darlington Raceway, August’s event at Michigan International Speedway and October’s race on the high banks of Talladega Superspeedway.
Cup Series champion Kurt Busch is joining the SiriusXM family for the first time in his debut season for 23XI Racing in the No. 45 Toyota Camry TRD. Busch will run the SiriusXM colors in two races: New Hampshire Motor Speedway in July and the Labor Day classic at Darlington Raceway in the fall.
“I’m excited to work with SiriusXM for the first time,” said Busch. “I enjoy listening to SiriusXM away from the track, so this is a natural fit. Getting to experience relationships like the one that’s been formed between Toyota and SiriusXM is a testament to the dedication of both companies to our sport.”
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.
Toyota directly employs more than 48,000 people in North America who have contributed to the design, engineering, and assembly of nearly 43 million cars and trucks at our 13 manufacturing plants. By 2025, Toyota’s 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With the more electrified vehicles on the road than any other automaker, more than a quarter of the company’s 2021 North American sales were electrified.
Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.ToyotaNewsroom.com.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM’s subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com.
