NASCAR’s decision to move the car numbers on the Next Gen car from the traditional center of the door to the front of the car has created an opportunity for co-primary sponsors on the No. 21 Ford Mustang that Harrison Burton will drive in the Daytona 500.
The Wood Brothers’ long-time backer, Motorcraft/Quick Lane, will have its logos on the hood and quarter panels of the No. 21 Mustang. DEX Imaging, the nation’s largest independent office equipment dealer and long-time supporter of Burton throughout his climb up the racing ladder, will be represented on the new door space.
Burton, making his official full-time Cup debut at Daytona, said having those two sponsors sharing top billing on his Mustang is “an unbelievably cool experience.”
“DEX has been with me since I was 13 and has helped me along the way,” Burton said. “And Motorcraft is one of the most historic and storied sponsors ever.”
“I’m excited to represent them both. Motorcraft has a long, successful history at Daytona and has won the 500. And I’m happy to be a part of adding DEX to the fold.”
The two sponsors seem to be as enthusiastic as Burton about their racing programs.
“Everyone at Motorcraft/Quick Lane is thrilled to begin our 22nd season as the primary sponsor of Wood Brothers Racing,” said Jon Orth, Marketing Manager for Ford Customer Service Division (FCSD). “We’re looking forward to an exciting 2022 campaign with rookie driver Harrison taking the wheel of the new Next Gen Ford Mustang. We’re also pleased to welcome DEX Imaging as a co-sponsor of the No. 21 car at the Daytona 500 and throughout this year.”
Nancy Lycan, Chief Marketing Officer of DEX Imaging, expressed similar sentiments.
“DEX Imaging is proud and excited to be kicking off the 2022 season at Daytona with Harrison,” Lycan said. “We’ve come a long way together and anticipate more great performances from Harrison as he debuts in the Cup Series.”
Burton said that joining the elite Cup Series is a major challenge for a young driver, but he’s up to the task even though he has just one prior Cup start, last year at Talladega.
This year is different, as the entire Cup field will be adjusting to an all-new Next Gen race car. Burton said that offers some advantage for him, but not as much as one might think.
“Being a rookie in Cup is always hard, and no car is going to change that,” he said. “The drivers in the Cup Series are the best in the business. It’s going to be a transition period for them too, so this is the best time for me to make the transition to Cup.”
Qualifying for the 64th running of the Daytona 500 is set for Feb.16 at 8:05 p.m. The Duel qualifying races are scheduled to start at 7 p.m. on Feb. 17, and the Daytona 500 rolls off on Sunday, Feb. 20, at 2:30 p.m., with TV coverage on FOX.
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About DEX Imaging
DEX Imaging is the digital document imaging division of Staples, the world’s largest business solutions provider. DEX sells and services the broadest selection of copiers, printers and data management solutions, such as HP, Konica Minolta, Canon, Kyocera and numerous others.
COMPETITIVE ADVANTAGES:
Reducing Operating Costs
Reducing Paper Consumption
Increasing Productivity
DEX Imaging has been the recipient of virtually every industry award since the company’s inception, including the JD Power & Associates Award for Best Customer Experience, the prestigious ProTech Service award by Konica Minolta, the Diamond Premier Dealer Award by Kyocera, and the Elite DEALER Award by ‘ENX’ magazine. Other accolades include being named ‘Best Place to Work’ by numerous business journals in the markets DEX serves.
About Motorcraft
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.
About Omnicraft
Omnicraft is part of the Ford lineup of parts brands: Ford Parts, Motorcraft and Omnicraft. Omnicraft is the exclusive non-Ford/Lincoln parts brand of premium aftermarket parts. With over a century of parts heritage to build upon, Omnicraft provides excellent quality and fit and is a preferred choice of professional automotive technicians. To find out more about Omnicraft, visit www.omnicraftautoparts.com or contact your local Ford or Lincoln Dealership.
About Quick Lane Tire & Auto Center
Quick Lane Tire & Auto Center offers extraordinary service for routine maintenance, serving all vehicle makes and models. Quick Lane provides a full menu of automotive services, including tires, oil change & maintenance, brakes, batteries, alternator & electrical system, air conditioning system, cooling system, transmission service, suspension & steering, wheel alignment, belts & hoses, lamps & bulbs, wiper blades plus a thorough vehicle checkup report. Service is performed by expert technicians while you wait at any of nearly 800 locations in the U.S., with evening and weekend hours available and no appointment necessary. For more information about Quick Lane, please visit www.quicklane.com.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.
*See seller for limited-warranty details.
Wood Brothers Racing
Wood Brothers Racing was formed in 1950 in Stuart, Va., by Hall of Famer Glenn Wood. Wood Brothers Racing is the oldest active team and one of the winningest teams in NASCAR history. Since its founding, the team won 99 races (including at least one race in every decade for the last seven decades) and 120 poles in NASCAR’s top-tier series. Fielding only Ford products for its entire history, the Wood Brothers own the longest association of any motorsports team with a single manufacturer. Glenn’s brother, Leonard, is known for inventing the modern pit stop. The team currently runs the Ford Mustang driven by Harrison Burton in the famous No. 21 racer.
