Boot Barn Debuts Patriotic Scheme for 600 Weekend
MOORESVILLE, N.C. (May 24, 2022) – This Sunday evening, NASCAR Cup Series rookie Todd Gilliland will compete in his first Coca-Cola 600 at the Charlotte (N.C.) Motor Speedway. He will do so honoring the life of Staff Sgt. Conrad A. Robinson of the United States Army this Memorial Day weekend.
Known as “Big Rob” while serving in the Army, Staff Sgt. Robinson was a decorated medical officer with 17 years of service until his untimely death serving his country in 2018. Gilliland, Front Row Motorsports, and Boot Barn will welcome the Robinson family to the track this weekend with Staff Sgt. Robinson’s name featured on the windshield of the Boot Barn Ford Mustang. Gilliland is both humbled and honored to carry Staff Sgt. Robinson’s name on the No. 38 car this weekend.
“This weekend is about honoring those who have served and sacrificed so we can go out and do cool things like race,” said Gilliland. “It is special for me to honor Staff Sgt. Robinson and have his family with us. It puts things in perspective, and I expect it to be a humbling experience. I want to thank my team and Boot Barn for making this honor happen.”
Gilliland is excited for the challenges of the Coca-Cola 600 – the first 600-mile race of his career.
“I have run really well in the past at Charlotte in both the NASCAR Truck Series and the ARCA Series,” stated Gilliland. “But nothing really prepares you for a 600-mile race. I just need that experience, but we have talked about it all season. We want to finish the race, be on the lead lap, and get as much as we can at the end of these races. I will be patient; we will work on the car all night and then give Boot Barn the best I have at the end.”
The green flag will wave for the Coca-Cola 600 on Memorial Day Sunday at 6:00 p.m. ET on FOX.
ABOUT BOOT BARN
Boot Barn is the nation’s leading lifestyle retailer of western and work-related footwear, apparel, and accessories for men, women, and children. The Company offers its loyal customer base a wide selection of work, western, country, and lifestyle brands. As of the date of this release, Boot Barn operates 281 stores in 36 states, in addition to an e-commerce channel, www.bootbarn.com. The company also operates www.sheplers.com, the nation’s leading pure play online western and work retailer and www.countryoutfitter.com, an e-commerce site selling to customers who live in a country lifestyle. For more information, call 1-888-BOOT-BARN or visit www.bootbarn.com.
ABOUT FRONT ROW MOTORSPORTS
Front Row Motorsports (FRM) is a winning organization in the NASCAR Cup and Camping World Truck Series and the 2021 Daytona 500 champions. The team was founded in 2004 and is owned by successful entrepreneur, Bob Jenkins. FRM fields the No. 34 and the No. 38 NASCAR Cup Series teams along with the No. 38 NASCAR Camping World Truck Series team– from its Mooresville, N.C. headquarters. Visit teamfrm.com and follow FRM on social media: Twitter at @Team_FRM, Instagram at @team_frm and Facebook at facebook.com/FrontRowMotorsports.
