Artisan Red Premium: New Special Body Color Developed by Mazda

-New color developed with Mazda’s proprietary Takuminuri painting technology-

HIROSHIMA, Japan, Nov 15, 2022 – (JCN Newswire) – Mazda Motor Corporation has applied its proprietary painting technology Takuminuri(1) to develop a new special color Artisan Red Premium. This color will be introduced as a premium highlight for vehicles in our current lineups as well as forthcoming releases in our Large Product group.

Mazda believes color to be a crucial element of what gives form to a vehicle; thus, we are focusing our efforts on developing colors that accentuate a dynamic and delicate expression in line with the Kodo – Soul of Motion – design theme. Artisan Red Premium, the fourth Takuminuri color, was developed to extend the range of how the world views red, one of the colors symbolizing Mazda, as a culmination of the Takuminuri evolution to mark the 10th year since the first color Soul Red Premium was released.

Artisan Red Premium conveys the connotation of a red color created by skilled artisans. This extraordinary red produced by Mazda designers, engineers and other artisans manifests a mature outlook that is more refined and sophisticated than previous special colors. The concept underlying design was to create the red found in a mature wine made with unsurpassed craftsmanship. Artisan Red Premium accentuates the strength and beauty of form that takes shape as highlights hit by light portray a fine-grained transparent red shining brightly and dominant shade produces a profound depth and richness, rendering high contrast.

Also, similar to Soul Red Crystal(2), Artisan Red Premium is comprised of three layers: a clear layer, translucent paint layer, and a reflective/absorptive layer. It combines an outstanding aesthetic appearance with a reduced environmental footprint. For the translucent paint layer, a high-chroma pigment is employed that people perceive to be the reddest of reds, a pigment also used for the Soul Red Crystal. For the reflective/absorptive layer, we applied a technology that more smoothly aligns aluminum flakes at regular intervals. This was also leveraged for the third Takuminuri color Rhodium White Premium. In addition, we improved on the jet-black pigment, which renders shade in the second color Machine Gray. This combination of technologies developed over a period of 10 years conveys brightness in highlights produced by strong reflection and the richness of shades created as light is soundly absorbed so as to achieve a balance between transparency and a mature profoundness.

In the belief that “color is an element of form,” Mazda will continue to pursue new color expressions and painting technologies to enhance the attractiveness of our products, aiming to be a company that shares a special bond with its customers.

(1) Takuminuri, which translates as “Artisan coloring,” is Mazda’s painting technology that reproduces a precise, high-quality paint finish as if applied by the hands of a skilled craftsman along the automobile mass production line.
(2) Soul Red Crystal is a further refinement of Soul Red Premium and a special paint color developed with the Takuminuri painting technology.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com

LEAVE A REPLY

Please enter your comment!
Please enter your name here

RacingJunk.com and Leaf Racewear Safety Equipment Giveaway

Latest articles

The new Porsche 911 992.2 Carrera GT3 Will Be Released in 2025

Long awaited finally Porsche teased out the new 2025 Porsche 911 992.2 Carrera GT3 which is as ravishing as expected.

LEAD FOOT CITY JOINS NHRA MEMBER TRACK FAMILY IN DIVISION 2

NHRA officials are pleased to announce the addition of Lead Foot City, a unique, all-purpose facility in Brooksville, Fla., to the NHRA Member Track Network as part of the NHRA’s Southeast Division (Division 2).

Chandler Smith joins Front Row Motorsports’ Truck Series program for 2025 season

The 22-year-old Smith from Talking Rock, Georgia, returns to the Truck Series on a full-time basis after spending the previous two seasons competing in the Xfinity Series.

2025 Formula 1 Grid Overview

In 2025, three-tenths of the 20-car F1 grid will feature six new full-time competitors, half of the entries will be occupied by new names and all but two of 10 teams will feature at least one new name to their driver roster.

Best New Zealand Online Casinos