BRISTOL, Tenn. (Jan. 6, 2023) – Like many of you, Bristol Motor Speedway is implementing a major New Year’s resolution to kick off 2023.

For some that means a new diet, a new workout program or a new daily routine. But in BMS’s case, instead of New Year: New You, it’s New Year: New Social Media handle.

Today Bristol Motor Speedway officials launched @ItsBristolBaby as its brand-new social media handle for all of its social channels and platforms.

It’s kinda catchy and it’s a phrase many of you have been saying all along, especially after Dale Earnhardt Jr. made the declaration go viral after saying it for the first time in BMS Victory Lane in August 2004 after winning The Night Race.

To make it simple for everyone in the world of social media, you can now follow BMS on Twitter, Facebook, Instagram, YouTube and TikTok by using the new handle @ItsBristolBaby.

“This is an exciting change,” said Drew Bedard, BMS vice president of marketing. “Our original handle, @bmsupdates, has served us well and was created in the early days of social media when race results were the primary information being shared. Today we use our social media platforms to engage our fans on so many different levels that we felt like @ItsBristolBaby really captures who we are.”

To check out all of Bristol Motor Speedway’s social channels, below are links to each one:






About Bristol Motor Speedway
Forged amid the scenic mountains of Northeast Tennessee near the Virginia state line, Bristol Motor Speedway is The Last Great Colosseum, a versatile multi-use venue that hosts major auto races, football games, concerts and many other captivating events. The facility features a 0.533-mile concrete oval race track with 28-degree corner banking and 650-feet straightaways that offers racing in several NASCAR touring series, highlighted by two major Cup Series weekends each year. In 2020, the track also served as host of the prestigious NASCAR All-Star Race, and in 2021 began converting to a temporary dirt track each spring to take the Cup Series back to its racing roots. While at the track, fans are offered a unique viewing experience courtesy of Colossus TV, the world’s largest outdoor center-hung four-sided video screen with a 540,000-watt audio system. The adjacent quarter-mile dragstrip, Bristol Dragway, offers more than 50 events annually, including the marquee NHRA Thunder Valley Nationals. The Thunder Valley Amphitheatre presented by Ballad Health transforms Bristol Dragway into a premier outdoor concert venue for the world’s greatest music performers. Three football games have kicked-off inside the oval, most notably the 2016 Pilot Flying J Battle at Bristol, where border rivals the University of Tennessee and Virginia Tech met before an NCAA-record crowd of 156,990. In existence since 1961, Bristol Motor Speedway was purchased in 1996 by Speedway Motorsports, Inc., a publicly traded company that is a leading marketer and promoter of motorsports entertainment in the United States. For more information, please visit

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of

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