SYSPRO Joins RFK TeK Alliance

CONCORD, N.C. (June 27, 2024) – RFK Racing has announced that SYSPRO has joined the RFK TeK Alliance, taking another step forward in the evolution to be tech forward. SYSPRO’s software is an industry-built Enterprise Resource Planning (ERP) solution designed to simplify business complexity for manufacturers and distributors.

“RFK’s dedication to leveraging the latest cutting-edge technology sets a new standard for innovation in the racing industry,” said Brian Rainboth, CEO, SYSPRO Americas. “Our partnership highlights SYSPRO ERP as a crucial tool for victory, empowering the RFK team to lead with technology on the race track. RFK stands as the most forward-thinking team in racing, and we are proud to be their ERP provider and to support their endeavors both on and off the track.”

The evolution of the NextGen car in NASCAR is a key driver in the SYSPRO partnership, as managing control of inventory of more critical than ever. SYSPRO’s Cloud ERP Platform allows for a robust technology-friendly integration into many of RFK’s existing systems, a critical component the RFK team is excited to employ moving forward.

“We are thrilled to welcome SYSPRO to the RFK TeK Alliance,” said Kevin Kidd, Director of Software and Analytics. “Many people don’t realize that a modern NASCAR team is much more than just drivers, cars, and pit crews. There is an immense support team involving manufacturing, assembly, engineering, finance, and other business operations that must operate seamlessly to ensure success.

“SYSPRO’s world-class ERP software enables us to connect all these departments in ways previously impossible for our organization. This comprehensive view of our business will make us more efficient, more agile, and ultimately, more competitive on raceday.”

Forbes recently named SYSPRO a best ERP system of 2024, further proving that RFK’s efficiencies will increase from the shop floor to the finance office in the weeks and months to come.

About SYSPRO
SYSPRO is a leading, global Enterprise Resource Planning (ERP) software provider specializing in key manufacturing and distribution industries. For over 40 years, SYSPRO’s team of specialists have continued to address unique industry needs and enable customers to easily adapt and grow. The solution is scalable and can be deployed in the cloud, on-premises, or both, and accessed via the web on any device to provide customers with choice and flexibility.

SYSPRO remains focused on the success of partners and customers. Our evolving solutions are aligned with industry trends to leverage emerging technology that will enable partners and customers in securing a digital future.

With more than 15,000 licensed companies in over 60 countries across six continents –SYSPRO offers guidance and support every step of the way as a trusted advisor.

For more information, visit www.syspro.com.

About RFK Racing
RFK Racing, in its 37th season in 2024, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion, Brad Keselowski, and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988 and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass three hundred wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content and experiential marketing campaigns. Visit rfkracing.com, and follow the team on all social platforms @rfkracing.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com

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