CONCORD, N.C. (Nov. 14, 2024) – RFK Racing is thrilled to announce its recent achievements at the 2024 MarCom Awards, where the team was honored with multiple Platinum Awards, marking a milestone in the organization’s dedication to marketing innovation and communications excellence. The prestigious accolades celebrate the team’s creative, impactful campaigns within NASCAR that have captured the attention and admiration of fans and partners across the industry.
RFK Racing’s award-winning entries showcased the team’s innovative approach to engaging fans and enhancing partner visibility, through unique platforms and integrated digital strategies. RFK scored a total of seven Platinum MarCom Awards and two Gold, being recognized for its work with partners BuildSubmarines.com, Castrol, King’s Hawaiian, Consumer Cellular and Fastenal. In addition, the team was awarded Platinum recognition for its RFK TeK platform and ‘Backstreet Banter’ podcast initiatives.
“We are incredibly proud to be recognized with these MarCom Awards,” said Kevin Woods, VP, Marketing and Communications. “Our team is dedicated to pushing the boundaries of traditional motorsports marketing and developing unique initiatives that resonate with fans, partners and the community. These awards are a testament to our commitment to creative storytelling and elevating the RFK Racing brand through strategic partnerships and innovative content.”
The MarCom Awards, an international competition for marketing and communication professionals, recognize outstanding achievement in creative and digital communications, public relations, social media, branding, and more. With a distinguished panel of industry professionals evaluating thousands of entries worldwide, the MarCom Awards are a significant benchmark for marketing and communication excellence.
The MarCom Awards receives over 6500 entries annually, with only 18 percent being awarded with the Platinum Award and 22 percent Gold. RFK has been awarded 45 Platinum MarCom Awards since 2011.
In 2023, the RFK Marketing and Sales team received MarCom’s prestigious Platinum Team Achievement Award in recognition of the team’s outstanding performance.
In addition, RFK Racing earned multiple Hermes Creative and dotCOMM Awards in 2024, further solidifying its reputation for excellence in digital innovation and creative communication across the motorsports industry.
2024 MarCom Awards
| Platinum | BuildSubmarines.com Pit Stop Videos | Blue Forge Alliance | Social Video |
| Platinum | King’s Hawaiian Top Secret Car | King’s Hawaiian | Social Media Campaign |
| Platinum | Castrol Throwback/Win | Castrol | Social Campaign |
| Platinum | Consumer Cellular Launch | Consumer Cellular | Social Branding Campaign |
| Platinum | BuildSubmarines.com Total Program | Blue Forge Alliance | Integrated Marketing |
| Platinum | RFK TeK Program | RFK Racing | Integrated Marketing |
| Platinum | Backstretch Banter | RFK Racing | Industry Focused Series |
| Gold | Fastenal TeK Talk | Fastenal | Social Campaign |
| Gold | BuildSubmarines.com Red Sox Collab | Blue Forge Alliance | Digital Marketing |
| HM | Pocono Wellness Walk | Esperion | Special Event |
| HM | Fifth Third Fur Babies | Fifth Third | Corporate Social |
2024 Hermes Awards
| Platinum | #Stage60 Launch | RFK Racing | Integrated Marketing |
| Platinum | Consumer Cellular Launch | Consumer Cellular | Social Content |
| Platinum | KH Slider Series | King’s Hawaiian | Social Content |
| Platinum | KH Pit Stop Videos | King’s Hawaiian | Instagram Engagement |
| Gold | Esperion Website CTA | Esperion | Social Media Campaign |
| Gold | RFK TeK Program | RFK Racing | Social Media Campaign |
| Gold | BuildSubmarines.com Sub Spotlight | Blue Forge Alliance | Social Media Campaign |
2024 dotCOMM Awards
| Platinum | BuildSubmarines.com Pit Stop Videos | Blue Forge Alliance |
| Platinum | Castrol Throwback/Win | Castrol |
| Platinum | BuildSubmarines.com Red Sox Collab | Blue Forge Alliance |
| Gold | KH Top Secret Car | King’s Hawaiian |
| Gold | Consumer Cellular Launch | Consumer Cellular |
About RFK Racing
RFK Racing, in its 38th season in 2025, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion, Brad Keselowski, and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988 and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass three hundred wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content and experiential marketing campaigns. Visit rfkracing.com, and follow the team on all social platforms @rfkracing.
